Cathlena Boucher
Morehead City,North Carolina
Summary
Adept at territory management and brand promotion, I significantly increased wine market share for Empire Distributors Inc. Leveraging strong salesmanship and organization skills, I excelled in product presentation and customer relationship building, achieving notable sales targets and receiving direct training from E&J Gallo Winery. Resourceful Wine Sales Representative known for completing tasks efficiently and productively. Possess key specialized skills in client relationship management, understanding of wine varietals and regions, and effective sales strategy implementation. Excel in communication, adaptability, and problem-solving to enhance customer satisfaction and drive sales growth. Customer-oriented sales professional with several years of experience building relationships, cultivating partnerships and growing profit channels. Strategic-thinking leader with expertise in expanding network connections, persuasively introducing products, territory development, and revealing customer needs to deliver solutions.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Wine Sales Representative
Empire Distributors Inc
Wilmington, NC
03.2020 - 04.2024
- Managed territory worth 1 millions in sales per year.
- Developed and implemented sales strategies to increase market share of wines in assigned region.
- Identified potential customers and built relationships with them through presentations, networking events and other activities.
- Conducted regular tastings and wine education sessions for clients to ensure they are knowledgeable about the products being sold.
- Created detailed reports on customer feedback, preferences, trends and competitor activity in order to identify areas of improvement.
- Organized promotional events such as wine dinners and educational seminars to introduce new products to existing customers.
- Provided technical support regarding product knowledge or service issues to assist customers with their inquiries.
- Participated in trade shows, conferences and other industry related events as a representative of the company's brand and products.
- Built relationships with key decision makers at retail outlets and restaurants in order to maximize sales opportunities.
- Provided training sessions for staff members on proper handling techniques and storage guidelines for various types of wines.
- Attended weekly meetings with senior management teams to discuss progress towards goals and objectives set forth in the annual business plan.
Wine Sales Representative
Ararat Imports
Raleigh, NC
05.2019 - 01.2020
- Developed and implemented sales strategies to increase market share of wines in assigned region.
- Identified potential customers and built relationships with them through presentations, networking events and other activities.
- Conducted regular tastings and wine education sessions for clients to ensure they are knowledgeable about the products being sold.
- Maintained accurate records of all sales transactions including invoices, orders, payments received.
- Coordinated logistics such as schedules, delivery routes between vendors and distributors. Designed the route for deliveries and management with ease and efficency.
- Established a new territorty for the company.
`Store Manager
Harrika's Brew Haus
Cedar Point , NC
03.2008 - 12.2016
- Recieved Top 100 Beer Bar recgonition by Draft Magazine 2013 and 2014
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Monitored inventory levels and placed orders to restock shelves.
- Developed strategies to maximize sales and profitability.
- Established customer service standards and monitored staff compliance.
- Organized promotional events to increase product awareness.
- Resolved customer complaints in a timely manner.
- Recruited, trained and supervised new employees.
- Implemented efficient systems for tracking stock movement.
- Created weekly work schedules for store personnel.
- Managed daily banking activities such as deposits and withdrawals.
- Updated POS system with new products and promotional offers.
- Planned special promotions or discounts based on market trends.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
Wine Sales Representative
Pamlico Distributing
Little Washington, NC
03.2004 - 02.2008
- Recieved direct training by the E&J Gallo Winery.
- Developed and implemented sales strategies to increase market share of wines in assigned region.
- Identified potential customers and built relationships with them through presentations, networking events and other activities.
- Conducted regular tastings and wine education sessions for clients to ensure they are knowledgeable about the products being sold.
- Created detailed reports on customer feedback, preferences, trends and competitor activity in order to identify areas of improvement.
- Organized promotional events such as wine dinners and educational seminars to introduce new products to existing customers.
- Maintained accurate records of all sales transactions including invoices, orders, payments received.
Education
Associate of Arts - General
Cape Fear Community College
Wilmington, NC06-2001
Some College (No Degree) - Psychology/ Sociology
University of North Carolina At Wilmington
Wilmington, NCSkills
- Product presentation
- Brand promotion
- Territory management
- Manage inventory
- Security practices
- Task prioritization
- ability to establish, achieve, and surpass quotas
- great demeanor and salesmanship with customers
- excellent organization with reports and account evaluations
Affiliations
I have a love for the community in which I have grown up in. I am an outdoor person and have been involved in the fishing community for most of my life. I grew up in and boat building, charter boat lead family. I have spent my life in carteret county on the water and with the people. Fishing tournaments and being an angler are my favortte parts of my life . I love connecting with people and trying to spread the word of our lovely waterside community.
Certification
- Certified Beer Specialist - 2023
References
References available upon request.
Timeline
Wine Sales Representative
Empire Distributors Inc
03.2020 - 04.2024
Wine Sales Representative
Ararat Imports
05.2019 - 01.2020
`Store Manager
Harrika's Brew Haus
03.2008 - 12.2016
Wine Sales Representative
Pamlico Distributing
03.2004 - 02.2008
Associate of Arts - General
Cape Fear Community College
Some College (No Degree) - Psychology/ Sociology
University of North Carolina At Wilmington
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