Chad BOBBITT
Mount Dora,Florida
Summary
Dynamic servant leader with 27 years of demonstrated success in cultivating a winning culture centered on teamwork, safety, diversity, and inclusion. Expertise in fostering associate development through active listening and barrier removal consistently enables personal and professional growth while driving high-performing team results. A passion for empowering others fuels the leadership of transformative initiatives that optimize systems and processes for effective sales and marketing execution. Proven ability to collaborate across functions—aligning Sales, Marketing, Procurement, Finance, HR, and Operations—ensures maximum impact as a strategic company stakeholder committed to workforce transformation and market leadership.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Vice President of Sales
Performance Foodservice, PFG
Orlando, FL
07.2024 - Current
- Achieved significant customer satisfaction by leading sales efforts for Performance Foodservice Orlando. Expanded service reach from Central Florida to Jacksonville and Boca Raton, enhancing market presence.
- Oversaw strategic planning and execution of sales and marketing efforts, focusing on talent acquisition and performance optimization.
- Led strategic efforts in workforce transformation to facilitate new business development and expand market presence.
- Drove a triple-win strategy that enhanced customer value, empowered associates, and advanced organizational success. Cultivated a culture of excellence by demonstrating authentic leadership and commitment to associate growth and development.
- Led strategic sales initiatives, enhancing market penetration and revenue growth.
Regional Sales Manager
Performance Foodservice, PFG
Little Rock, AR
01.2023 - 07.2024
- Led a diverse sales team across Texas, Oklahoma, Arkansas, and Missouri, managing 6 district sales managers, 5 business development managers, and 50 area managers.
- Oversaw strategic initiatives for $200m+ independent street sales portfolio aimed at maximizing customer retention and revenue.
- Partnered with vice presidents of sales, district sales managers, business development managers, and training & development teams to enhance sales performance and associate effectiveness.
- Forged strategic partnerships with cross-functional departments including marketing, procurement, operations, and finance to drive alignment and resource optimization.
- Formulated and executed strategic sales plans to capture increased market share.
- Directed team of sales representatives to exceed quarterly targets and enhance customer engagement.
Director, Business Development & Business Review
Performance Foodservice, PFG
04.2021 - 01.2023
- Led a team of 5 BDMs, 5 Business Resource Consultants and 2 Executive Chef’s to support strategic growth and customer engagement.
- Transformed the Business Resource Department, collaborating with VPS, 2 RSMs, 1 Training Manager, 11 DSMs, and 90 Area Sales Manager’s
- Implemented new business review strategies, contributing to over $600M in OpCo annual volume.
- Pioneered and launched the first in-house business review process at Performance, Little Rock, establishing a new model for customer collaboration and prospect onboarding.
Market Development Manager
Supplies on the Fly- Sysco Specialty Company
Atlanta, GA
12.2019 - 04.2021
- Analyzed market trends and led strategic initiatives for E&S across 21 Sysco operating companies, focusing on growth and profitability enhancement. Overseeing 1B in E&S, sales.
- Directed business operations across North and South-Central U.S. to ensure alignment with national incentives.
- Partnered with Sysco OpCo presidents and VPs to drive implementation of scalable and effective sales strategies.
- Directed a team of 18 foodservice E&S specialists and 1 market business manager, fostering collaboration and driving strategic initiatives.
- Managed performance metrics to accelerate E&S development initiatives, improving sales execution and customer satisfaction across 21 OpCo's
- Spearheaded development and implementation of market strategies to enhance product visibility and drive sales growth across regions.
- Identified key market trends and gathered customer insights to enhance promotional campaigns and foster stronger customer relationships.
Director, Business Resources
Sysco West Texas
Lubbock, TX
11.2017 - 12.2019
- Achieved effective team performance by leading a diverse marketing and business resource team, including executive chef, marketing manager, 3 business resource coordinators, premium protein specialist, produce specialist, learning and development manager, and ethnic segment/emerging concepts manager. Delivered impactful marketing strategies through cohesive team efforts.
- Achieved successful execution of monthly GSMS through effective planning. Drove localized marketing initiatives that resulted in enhanced customer engagement and increased case growth.
- Redesigned and implemented business resource strategies at Sysco WTX to drive efficiency, promote innovation, and bolster sales support across organization.
- Implemented strategic initiatives aimed at streamlining supply chain operations and achieving significant cost savings.
- Created and launched comprehensive training initiatives aimed at boosting team efficiency and effectiveness.
District Sales Manager
Sysco Arkansas
Little Rock, AR
10.2007 - 11.2017
- Sales Team Leader 10 years, reporting to VPS. Lead a team of 9 sales consultants and 1 BDM
- Directed associate development, performance coaching and execution of new business growth strategies. Consistently delivering double- digit case and GPS growth for 9 consecutive years.
- Recognized for outstanding performance and leadership; promoted to Director of Business Resources and Marketing at Sysco WTX.
- Led district sales initiatives to drive revenue growth and market share enhancement.
- Developed and executed strategic sales plans aligned with corporate objectives.
Sales Consultant
Sysco Arkansas
06.2004 - 10.2007
- Developed and executed strategic sales plans for a $4M foodservice territory, focusing on market share expansion through effective resource allocation.
- Cultivated trust-based partnerships with existing customers while driving new business acquisition.
- Assisted in achieving sales targets through effective team collaboration. Supported district sales manager in daily operations and customer engagement. Contributed to team success by maintaining high performance standards.
- Cultivated and sustained robust client relationships to enhance sales performance.
- Evaluated market trends to uncover potential opportunities for product development.
Senior Account Manager
Pepsi Cola, Mid-America
Batesville, AR
01.1998 - 06.2004
- Assisted in managing 125 convenience stores by supporting soft drink and beverage sales, marketing, and inventory control across the region. Aided a team of 5 route delivery drivers in daily operations. Contributed to pre-sales activities for North Arkansas.
- Demonstrated sales acumen and leadership, leading to recruitment by Sysco Arkansas for marketing associate role.
- Directed cross-functional teams to implement strategic account initiatives that strengthened client relationships.
- Formulated and executed comprehensive account strategies that addressed customer needs and aligned with market trends.
Education
No Degree - Business Management
Arkansas State University
Jonesboro, AR01-1996
High School Diploma -
Valley View High School
Jonesboro, AR01-1994
Skills
- Executive Leadership/ Servant Leadership
- Team Building/ Learning & Development
- Customer & Associate Focused
- Business Development & Resource Allocation
- Operational Forecasting and Budget Management
- Strong Financial Acumen / Contract Negotiation
- Strong Cross- Functional Dept Collaboration
Certification
Serve Safe Certified in Texas & Arkansas.
Timeline
Vice President of Sales
Performance Foodservice, PFG
07.2024 - Current
Regional Sales Manager
Performance Foodservice, PFG
01.2023 - 07.2024
Director, Business Development & Business Review
Performance Foodservice, PFG
04.2021 - 01.2023
Market Development Manager
Supplies on the Fly- Sysco Specialty Company
12.2019 - 04.2021
Director, Business Resources
Sysco West Texas
11.2017 - 12.2019
District Sales Manager
Sysco Arkansas
10.2007 - 11.2017
Sales Consultant
Sysco Arkansas
06.2004 - 10.2007
Senior Account Manager
Pepsi Cola, Mid-America
01.1998 - 06.2004
No Degree - Business Management
Arkansas State University
High School Diploma -
Valley View High School
PROFESSIONAL HIGHLIGHTS
- Vice President of Sales – Successfully recruited and transformed into a high-performing sales force and leadership team within one year, leading a complete turnaround. FY26, will achieve All Sales double-digit growth and favorable EBITDA performance. Currently tracking to achieve double digit Independent case growth FY26.
- Regional Sales Manager – Led the transformation of the sales force, resulting growth in both sales and gross profit dollars.
- Director of Business Development – Directed strategy for 5 Business Development Managers (BDMs), 5 Business Resources Consultants ( BRCs) launching a comprehensive in-house Business Review program. This initiative generated $26M in new independent business within one year, completing 500+ reviews and achieving a 75% Prospect, new account close rate.
- Director of Business Resources –Spearheaded the “ALL-IN” sales initiative, directly supporting record-breaking growth for the Operating Company.
- Mentored and developed numerous Sales Associates who were promoted to greater responsibilities. Notable examples include: Chris Ward – 20-year Sysco veteran, I recruited Chris to PFG, promoted to RSM, and succeeded my role upon my promotion to Vice President of Sales , Performance Foodservice, Orlando. Paul Vance – Recruited as a Sales Consultant at Sysco Arkansas in 2007. Provided mentorship and career development support, leading to his promotion to District Sales Manager. Paul now serves as Regional Vice President at Sysco St. Louis, exemplifying long-term leadership growth and success.