Chad Province
St. Cloud
Summary
Demonstrated expertise in developing and implementing sales strategies that significantly enhanced market penetration and revenue generation. Successfully led cross-functional teams to align sales initiatives with marketing efforts, resulting in improved brand visibility and customer engagement. Analyzed sales data to identify trends, optimizing inventory management and increasing overall sales efficiency. Oversaw substantial revenue across multiple markets while mentoring regional directors to strengthen leadership within the sales organization.
Accomplished professional with several years of experience in a sales executive role. Delivers dynamic communication, interpersonal, and negotiation talents in fast-paced, ever-changing environments. Valuable and hardworking employee known for turning cold calls into successful selling relationships.
Overview
18
18
years of professional experience
1992
1992
years of post-secondary education
Work History
VP of Sales
Ashley Global Retail
Tampa
01.2025 - 02.2026
- Developed and implemented sales strategies that enhanced market penetration and improved overall revenue generation.
- Led cross-functional teams to align sales initiatives with marketing campaigns, driving brand visibility and customer engagement.
- Analyzed sales data to identify trends and opportunities, resulting in optimized inventory management and increased sales efficiency.
- Oversaw $620 million in revenue across 5 different markets.
- Developed three regional directors.
Regional Sales Director
DSG (Dufresne Spencer Group, Ashley Furniture)
Indianapolis
12.2022 - 01.2025
- Developed and implemented strategic sales plans, resulting in increased market share and enhanced brand recognition across the region.
- Led a team of sales professionals, fostering collaboration and driving high-performance culture that exceeded sales targets consistently.
- Analyzed market trends and customer feedback, leveraging insights to refine product offerings and improve customer satisfaction.
- Established and maintained strong relationships with key clients, enhancing loyalty and securing repeat business through tailored solutions.
Regional Sales Director
DSG
Nashville
03.2021 - 12.2022
- Developed and implemented strategic sales plans, resulting in increased market share and enhanced brand recognition across the region.
- Led a team of sales professionals, fostering collaboration and driving high-performance culture that exceeded sales targets consistently.
- Analyzed market trends and customer feedback, leveraging insights to refine product offerings and improve customer satisfaction.
- Established and maintained strong relationships with key clients, enhancing loyalty and securing repeat business through tailored solutions.
Regional Sales Director
DSG
Chicago
04.2019 - 03.2021
- Developed and implemented strategic sales plans, resulting in increased market share and enhanced brand recognition across the region.
- Led a team of sales professionals, fostering collaboration and driving high-performance culture that exceeded sales targets consistently.
- Analyzed market trends and customer feedback, leveraging insights to refine product offerings and improve customer satisfaction.
- Conducted regular training sessions for sales staff, improving product knowledge and sales techniques, which led to increased team productivity.
- Participated in executive meetings to report on sales performance and strategize on future initiatives, supporting organizational growth objectives.
- Generated record amounts in yearly revenue.
General Sales Manager
DSG
Tupelo
07.2018 - 04.2019
- Led a high-performing sales team to achieve revenue targets through strategic planning and performance monitoring.
- Developed comprehensive sales strategies that increased market share and enhanced customer engagement initiatives.
- Mentored and trained junior sales staff, fostering a collaborative environment that improved overall team productivity.
- Conducted regular performance reviews, aligning team goals with organizational objectives to drive continuous improvement.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
- Identified areas needing improvement in order to maximize efficiency.
General Sales Manager
DSG
Rogers
01.2017 - 01.2018
- Led a high-performing sales team to achieve revenue targets through strategic planning and performance monitoring.
- Developed comprehensive sales strategies that increased market share and enhanced customer engagement initiatives.
- Mentored and trained junior sales staff, fostering a collaborative environment that improved overall team productivity.
- Identified areas needing improvement in order to maximize efficiency.
- Identified weaknesses and implemented sales and business practices training to improve performance.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Created weekly and monthly reports on sales performance, goals, and objectives.
General Sales Manager
Ashley Furniture Homestore
Joplin
08.2013 - 01.2017
- Led a high-performing sales team to achieve revenue targets through strategic planning and performance monitoring.
- Developed comprehensive sales strategies that increased market share and enhanced customer engagement initiatives.
- Mentored and trained junior sales staff, fostering a collaborative environment that improved overall team productivity.
- Identified areas needing improvement in order to maximize efficiency.
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
Sales Associate
Ashley Furniture Homestore
Springfield
12.2007 - 08.2013
- Engaged customers through personalized service, fostering loyalty and enhancing overall in-store experience.
- Assisted in maintaining visual merchandising standards, contributing to a visually appealing shopping environment.
- Processed customer transactions efficiently, ensuring accuracy and a seamless checkout experience.
- Collaborated with team members to achieve sales goals, enhancing team performance and store profitability.
Education
Sarcoxie High School
Sarcoxie, MOSome College (No Degree) - Biochemistry
Missouri Southern State University
Joplin, MOSkills
- Sales strategy development
- Market penetration
- Revenue generation
- Cross-functional leadership
- Sales data analysis
- Team performance optimization
- Customer feedback analysis
- Brand visibility enhancement
- High-performance culture
- Strategic planning
- Revenue oversight
- Sales training
- Negotiation skills
- Performance monitoring
- Market share growth
- Customer engagement initiatives
- Sales forecasting
- Profitability management
- Executive collaboration
- Sales process optimization
- Territory management
- Revenue growth
- Sales presentations
- New market penetration
- Exceeds sales goals
- Schedule coordination
- Performance metrics
- Staff management
- Sales metrics analysis
- Competitor analysis
- Goals and performance
Timeline
VP of Sales
Ashley Global Retail
01.2025 - 02.2026
Regional Sales Director
DSG (Dufresne Spencer Group, Ashley Furniture)
12.2022 - 01.2025
Regional Sales Director
DSG
03.2021 - 12.2022
Regional Sales Director
DSG
04.2019 - 03.2021
General Sales Manager
DSG
07.2018 - 04.2019
General Sales Manager
DSG
01.2017 - 01.2018
General Sales Manager
Ashley Furniture Homestore
08.2013 - 01.2017
Sales Associate
Ashley Furniture Homestore
12.2007 - 08.2013
Sarcoxie High School
Some College (No Degree) - Biochemistry
Missouri Southern State University