Travis Flaherty
Newfane,NY
Summary
Dynamic and results-driven sales and organizational leader with over 11 years of progressive experience in the construction heavy equipment industry. Proven track record in managing sales teams, developing strategic customer relationships, and leading organizational growth. Adept at creating and implementing effective sales strategies, coaching and training programs, and fostering a culture of continuous improvement and high performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
VP of Sales
ConEquip Parts
01.2019 - Current
- Led the company to achieve $109M in revenue in 2024, a significant increase from $29M in 2019.
- Developed and implemented a strategic vision focused on increasing repeat business, resulting in a 25% year-over-year growth.
- Managed and coached a diverse team of over 50 sales representatives, 5 customer service staff, 3 QA staff, and 10 BPO staff.
- Created and executed comprehensive sales and customer service strategies, including the development of KPIs and performance management systems.
- Spearheaded the integration of a new ERP system (Odoo) to enhance data-driven decision-making and forecasting.
Sales Manager
ConEquip Parts
01.2016 - 01.2019
- Promoted from assistant sales manager to sales manager within six months.
- Increased company revenue from $8M to $29M during tenure.
- Developed and implemented a new-hire training program and coaching model, leading to significant improvements in sales team performance.
- Established key performance indicators (KPIs) and set goals for sales representatives, driving consistent achievement of targets.
- Utilized DISC surveys to tailor coaching and motivation strategies to individual team members.
Assistant Sales Manager
ConEquip Parts
01.2016 - 01.2016
- Assisted in the transition from team leader to sales manager, focusing on live coaching and training of sales representatives.
- Contributed to the development of a structured training program for new hires.
Team Leader
ConEquip Parts
01.2015 - 01.2016
- Led a team of 30+ sales representatives, providing live coaching and training to improve performance.
- Recognized for exceptional leadership and promoted to assistant sales manager.
Sales Representative
ConEquip Parts
01.2014 - 01.2015
- Achieved the status of number one performing sales representative within the first two years.
- Initiated and led coaching sessions for fellow sales representatives, contributing to overall team success.
Education
Associates - Business Administration
Jamestown Community College
Jamestown, NY01.2007
Skills
- Sales strategy development
- Client relationship management
- Strategic organizational leadership
- Coaching expertise
- Data-informed strategy development
- Performance assessment strategies
- Experience with Odoo ERP solutions
- KPI Development
- DISC assessment expertise
- Proficient in CRM software
- Sales development training
- Sales process optimization
Accomplishments
- Supervised team of 80+ staff members.
- Achieved closing ratio by introducing Odoo for follow-up tasks.
- Achieved 69% repeat revenue through effectively helping with creation of Customer Experience Department.
- Successfully integrated a BPO to enhance the customer experience.
Certification
- Advanced-Level Credits in Managing a Sales Team in the Construction Heavy Equipment Industry
- Advanced-Level Credits in Strategic Customer Relationship Management in the Construction Heavy Equipment Industry
- Advanced-Level Credits in Organizational Leadership and Development in the Construction Heavy Equipment Industry
Professional Development
- Dave Ramsey Summit
- Vistage Leadership Programs
Core Values
- Character
- Integrity
- Wisdom
- Diligence
- Humility & Grace
Timeline
VP of Sales
ConEquip Parts
01.2019 - Current
Sales Manager
ConEquip Parts
01.2016 - 01.2019
Assistant Sales Manager
ConEquip Parts
01.2016 - 01.2016
Team Leader
ConEquip Parts
01.2015 - 01.2016
Sales Representative
ConEquip Parts
01.2014 - 01.2015
Associates - Business Administration
Jamestown Community College
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