Chad Trewick

Coffee professional with 30 years of global experience. Pursues supply chain resilience prioritizing mutual benefit, strategic producer empowerment, quality assurance expertise, planning & forecasting skills, and diverse stakeholder relationship management. Emphasizes pragmatism in the evolving regulatory and compliance landscape.

• Opinion: The COVID-19 Pandemic Will Only Make the Price Crisis Worse, https://dailycoffeenews.com/2020/04/01/opinion-the-covid-19-pandemic-will-only-make-the-price-crisis-worse/
• With a Disrupted Coffee Value Chain, Collaboration is Needed to Help Save Specialty, https://dailycoffeenews.com/2020/05/13/with-a-disrupted-coffee-value-chain-collaboration-is-needed-to-help-save-specialty/
• Business Skills Development: A Necessity for Specialty Coffee Farmers, https://dailycoffeenews.com/2021/01/19/business-skills-development-a-virtual-necessity-for-specialty-coffee-farmers/

• Peter W. Roberts, PhD Emory University, peter.roberts@emory.edu
• R. Paul Turek, Advisory and Fractional Services, turekrp@outlook.com
• Kelly Goodejohn, VP Starbucks, kgoodejo@starbucks.com

Chad's goal is to broaden industry understanding of supply end opportunities and challenges. His focus is to maintain access to green coffee as a raw material while strengthening the entire value stream, encouraging scalable mutually beneficial relationships, and shared value generation.

After more than two decades working on the roaster side in the specialty coffee industry as a director of coffee, Chad formed Reciprocafé, LLC a consultancy prioritizing mutual benefit in coffee value chain support. He spent time gaining a deeper understanding of the financial side of the coffee market working for a commodity futures clearing house.

Chad co-founded the Specialty Coffee Transaction Guide, the leading source of information about prices being paid for specialty coffees. It is the only such resource at this time. Chad is a longtime volunteer at SCA and a past board member. He is a leader in the industry driving toward transparency and underscoring, as a threat to specialty coffee's existence, financial challenges in countries where coffee is grown.

Never backing down from a challenge, Chad drove the Rainforest Alliance certification of 100% of a 25M pound supply by working closely with supply partners to understand their experience and needs while they transitioned. Coffee-producing governments have contracted Chad for his leadership and innovations prioritizing mutual benefit and his desire to elevate coffee producers to an equitable position in the value chain. Very large coffee companies have sought his expertise to help drive decisions about supply chain investments, project support, and internal behaviors. And multilateral organizations have contracted him for his expert perspective on critical projects.