Lori Bunger Nollette
HIGHLAND VILLAGE,TX
Summary
Enterprise executive with 25+ years of leadership experience driving profitable growth, market expansion, and organization performance. Proven record leading large-scale organizations, developing high-performing leaders and sales teams, managing complex equipment portfolios, and translating market strategy into measurable results. Extensive experience partnering across Sales, Rental, Product Support, Marketing, and Caterpillar. Recognized for building strong teams, challenging conventional approaches, developing talent and succession pipelines, and aligning people and strategy to deliver sustainable results.
Overview
25
25
years of professional experience
Work History
Vice President of Sales
Holt CAT
Irving, TX
01.2025 - Current
- Provide executive leadership and strategic direction for a $650M+ sales organization, with accountability for revenue growth, net income, market share, customer strategy and overall commercial performance.
- Lead a 96-person organization through eight direct-report leaders, translating enterprise strategy into execution across multiple markets, customer segments, and business priorities.
- Direct the full equipment sales portfolio, including New and Used Equipment sales, General Construction, Heavy Construction, Paving, Governmental, and Sales Operations, aligning field execution and operational resources with enterprise objectives.
- Delivered 45% revenue growth and 26% net income growth over two years, increasing year-to-date revenue from $311M to $452M and net income from $34M to $43M.
- Expanded BCP market share from 13.7% to 19.5% over two years.
- Drove GCI market share growth, increasing PINS from 38.1% to 47.9% while growing unit deliveries 60%, from 331 to 530 units through July.
- Accelerated regional rental performance, generating $100M in revenue through August 2026—surpassing full-year 2024 rental revenue of $81M by 23% with four months remaining in the fiscal year.
- Created and launched a dedicated General Construction Sales Manager role to accelerate BCP market share growth while establishing a strategic talent pipeline for future leadership positions.
- Expanded HOLT's Machine Application Specialist capability to accelerate customer adoption of Caterpillar technology and digital solutions, helping customers maximize productivity and value from their equipment investment.
- Elevated the Regional Sales Manager role from traditional sales supervision to broader business leadership, expanding individual ownership of strategic and operational responsibilities while developing leadership capability and strengthening succession readiness across the organization.
Vice President of Sales - Used Equipment
HOLT CAT
San Antonio/Irving, TX
01.2019 - Current
- Directed strategy and performance for a $120M Used Equipment portfolio, with responsibility for asset acquisition, pricing, inventory management and disposition across trade-ins, governmental buy-backs, and domestic and global sourcing channels.
- Scaled Used Equipment revenue from $120M in 2019 to $215M in 2024
- Directed the procurement of more than $400M in used equipment from 2019-2024, strategically managing inventory acquisition to support customer demand, market opportunities and growth.
- Established and scaled a strategic remarketing partnership with Caterpillar Financial, securing responsibility for lease returns and repossessed assets across Texas and positioning Holt CAT as the nation’s leading Cat Financial Remarketing Center and benchmark for remarketing performance and processes.
- Played a key role in developing and advancing Holt CAT's digital used-equipment strategy, partnering with Marketing on the creation and continued evolution of holtused.com.
- Provided strategic asset and pricing leadership for Holt CAT's $800M Heavy Rents fleet, leveraging market intelligence, pricing analytics and ROI performance to support fleet investment and disposition decisions.
- Modernized sales and asset-management processes, advancing digital inspections, equipment video capabilities and adoption of Monday.com, CatUsed.com and HoltUsed.com across the sales organization.
- Partnered with Caterpillar to accelerate Certified Cat Used performance, exceeding CCU targets by 300% in 2020 and surpassing Used Equipment targets across rental rollouts, CCUs and CVAs in both 2020 and 2021.
Used Equipment Sales Representative
HOLT CAT
San Antonio/Irving, TX
06.2001 - 12.2018
- Built and expanded Holt CAT's out-of-territory used equipment business, developing relationships with Cat dealers, independent dealers and contractors across domestic markets.
- Generated new revenue streams and expanded market reach through strategic prospecting, customer development and identification of new sales opportunities.
- Expanded Holt CAT's presence within strategic industry segments, developing business with major customers including Waste Management and Republic.
- Helped grow Holt CAT's Used Equipment department in to a $120 Million Dollar/Year entity.
- Assisted the local sales team by procuring used equipment for our in-territory customers.
Education
Bachelor of Arts - Organizational Communications
Cedarville University
Skills
- Sales Execution
- Market-Share growth
- Asset & Fleet Management
- Operational Excellence
- Cross-Functional Leadership
- Strategic Planning
- Talent & Succession Development
- OEM Relations
- Go-to-Market Strategy
- Building High-Performing Organizations
- Enterprise Leadership
Affiliations
- Selected as Holt Group's 2026 United Way Campaign Co-Chair, leading the company-wide initiative to drive employee engagement, participation and community impact.
- Committee Leader in Holt’s Women in Networking: Career and Development 2021, 2022
- Chairman of the Used Equipment Manager's Board – 2019
- Served as Chairwoman and five-year Executive Board member of the Greater Irving-Las Colinas Chamber of Commerce, providing governance and strategic oversight encompassing financial performance, CEO leadership, economic development and organizational strategy.
- Served five years on the Board of Irving Cares, including two years as Chairwoman, providing governance, financial oversight, CEO development, fundraising leadership and long-term organizational strategy.
- Leadership - Ministry at The Village Church, 2012-present.
Timeline
Vice President of Sales
Holt CAT
01.2025 - Current
Vice President of Sales - Used Equipment
HOLT CAT
01.2019 - Current
Used Equipment Sales Representative
HOLT CAT
06.2001 - 12.2018
Bachelor of Arts - Organizational Communications
Cedarville University