Chandhrika Gundala

• Manage full-funnel Google Ads strategies for 10+ active client accounts across industries such as Mortgage Lending, Home Remodeling, Roofing, Concrete Coatings, Landscaping, Car Detailing, EV Charging, Medspa, Law Firm, Plumbing and HVAC.
• Build and optimize Search, Display, YouTube, PMax, and LSA campaigns from scratch to drive lead growth and ROI improvements.
• Implement A/B testing on bids, ad copies, and strategies to identify high-performing combinations and scale results.
• Improved lead volume from 1 per week to 10–15 per client, achieving CTR growth from 1% to 8% and conversion rates increasing by up to 70% across accounts.
• Automate optimization and reporting tasks using advanced Excel scripts and Google tools to enhance efficiency.
• Utilize Google Ads Editor for large-scale edits, audits, and campaign maintenance to ensure consistency and accuracy.
• Integrate WhatConverts for precise performance tracking and lead attribution.
• Conduct competitor research and market analysis to uncover new growth opportunities and continuously refine strategy.
• Deliver regular reports and strategic insights, building transparency, trust, and strong client relationships.

• Led multi-industry paid search campaigns (food delivery, HVAC, fitness, pet food, law, and retail), driving up to 25% increase in lead quality and volume through smart bidding and continuous optimization.
• Designed and executed seasonality-based strategies and A/B testing for ad copies and landing pages to boost CTRs and conversion rates.
• Oversaw full campaign lifecycle—strategic planning, execution, monitoring, and optimization—tailored to each client’s goals.
• Collaborated effectively with clients, maintaining transparent communication, timely reporting, and consistent performance improvements.
• Gained strong business understanding across diverse industries, refining strategic thinking, time management, and client relationship skills.

• Managed Google Ads campaigns (Search, Display, Video) for 5 major client accounts across industries such as Pizza Franchises, Lab Services, Bird Supply, and Fitness Retail.
• Leveraged SA360 to streamline execution, enhance automation, and scale performance across multiple platforms.
• Conducted A/B testing on creatives and bid strategies, improving CTR by 15% and conversion rates by 25%.
• Improved campaign structure and audience targeting, reducing CPA by 40% and increasing impression share by 20%.
• Served as the main client contact, handling weekly communication, presenting reports, and aligning strategies to meet performance goals.
• Collaborated closely with internal teams to ensure budgets, pacing, and deadlines were achieved in a fast-paced, remote environment.
• Mentored junior analysts, providing QA support and training on campaign optimization, reporting, and automation best practices.
• Led internal sessions to enhance team expertise in Google Ads and strategic execution.
• Recognized for adaptability, cross-team collaboration, and mastering advanced tools and techniques through hands-on experience in a dynamic agency setting.

• Led paid search strategy for Home, Renters. Pet, Boat Insurance, Retention and GEICO Local Agents, managing 500+ active campaigns with monthly budgets between $500K–$1M.
• Directed full-funnel strategies across Google Ads and Bing Ads to strengthen brand visibility and drive high-quality lead generation at scale.
• Supervised and mentored a team of 4 analysts, guiding campaign execution, optimization, and performance reporting.
• Delivered measurable results, achieving 15–25% lift in CTR, 20% lower CPC, and 40% growth in impressions through advanced testing and strategy refinement.
• Conducted in-depth competitor and market analysis, translating insights into actionable strategies that improved conversions and reduced acquisition costs.
• Collaborated on campaign strategy discussions with stakeholders, aligning paid media goals with business objectives across departments.
• Led client and leadership presentations, providing transparent reporting, actionable recommendations, and performance insights.
• Managed client communication through weekly calls, reports, and strategy sessions, ensuring alignment and proactive performance management.
• Implemented geo-targeted, localized, and remarketing campaigns to support brand and regional agent growth.
• Partnered with SEO, analytics, and web development teams to align cross-channel performance and improve landing page experience.

Key Accounts: Boat Insurance, Membership & Towing, Finance, Graphics

• Joined BoatUS after relocating to the U.S., quickly adapting to a new industry and managing Google Ads and Bing Ads campaigns for Boat Insurance, Membership, Towing, Finance, and Graphics Services.
• Built and optimized Search, Display, and Remarketing campaigns using Google Ads, Bing, and Google Analytics, driving consistent lead and sales growth.
• Achieved a 30% year-over-year increase in qualified leads and contributed to strong growth in graphics-related sales.
• Collaborated closely with cross-functional teams through in-person meetings, strategy sessions, and performance reviews to align goals and share insights.
• Recognized for initiative, adaptability, and analytical mindset, strengthening campaign performance and supporting team success.

Key Accounts: Skin Care Business, Self-Storage Reservations, Boutique Services.

• Managed and optimized Google Ads and Bing Ads campaigns across diverse industries, delivering measurable improvements in visibility, conversions, and ROAS.
• Developed and executed end-to-end Search, Display, and Remarketing strategies aligned with each client’s business objectives.
• Conducted competitive and market analysis to identify opportunities, refine targeting, and stay ahead of evolving digital trends.
• Collaborated directly with clients to define goals, review KPIs (CTR, CPC, conversion rate), and provide actionable reporting insights.
• Continuously tested, analyzed, and optimized campaigns to drive efficiency and sustained performance growth.
• Delivered customized solutions tailored to each client’s industry and audience, achieving consistent ROI improvements.
• Built a reputation for strategic thinking, adaptability, and strong client communication, ensuring long-term partnerships and campaign success.

Key Accounts: eBay, Walmart, Macy's, Petco, Petsmart, JCPenny, Carter's, Amazon, Kohl's, Adidas, Nike, Nordstrom, Victoria's Secret, Wayfair, Ulta Beauty, Sephora, Bass Pro, Michaels, Insurance and Health Sectors.

As a Search Business Operations Associate at a top-tier company serving as a vendor for Google, I worked closely with search account managers supporting clients across various industries, with a primary focus on U.S.-based accounts.

• My role involved conducting account reviews, performing keyword research, and crafting ad copy to optimize campaign performance. I worked closely with account managers to implement optimization strategies based on data-driven insights.
• I also managed Search Query Reports (SQRs), identified keyword opportunities, and assisted with account setup. My responsibilities included reporting and analysis, where I provided actionable insights and suggested opportunities for improvement.
• Additionally, I consistently recommended strategies based on industry trends to ensure that campaigns remained aligned with the latest best practices and delivered optimal results for clients.
• Built 1000+ Paid search campaigns, ad groups, and keywords in Google Ad according to client's needs.
• My recommendations covered budget adjustments, bid strategies, and ad extension usage to improve campaign outcomes.

Throughout my time in this role, I gained deep expertise in Google Ads and developed a thorough understanding of client needs across various verticals, from e-commerce to local services. I honed my ability to deliver data-driven recommendations while ensuring that campaigns were tailored to meet specific business objectives.

Key Accounts: Airline Ticketing Services

• Managed and executed Google Ads and Bing Ads campaigns for an airline ticketing client, driving qualified traffic and increasing online bookings.
• Set up search accounts from scratch, conducted in-depth keyword research, and developed high-performing ad copy to capture user intent.
• Collaborated with senior account managers to perform regular account audits and SQR (Search Query Report) reviews, refining targeting and uncovering new opportunities.
• Delivered actionable reporting and performance analysis, optimizing campaigns to improve CTR, conversion volume, and overall ROI.
• Continuously tested bid strategies and ad variations to enhance performance and maintain alignment with client goals.
• Contributed to a data-driven, collaborative work environment focused on measurable growth and client success.

• Conducted training on digital marketing best practices, strategies, and critical thinking skills.
• Quickly adapt training plans for client needs, keeping timelines and budgets in mind.
• Supported productivity increase and business growth by 15% through new hire training and mentoring.
• Additional job responsibilities as assigned by the manager.
• Recorded and edited videos to facilitate remote learning.
• Facilitated virtual, in-person, and blended learning sessions.