Chandra Reed
Oakland,CA
Summary
Perceptive and results-oriented Social Media Content Creator with proven success at creating digital material that resonates with intended market segments. Deeply understands the company brand and constantly researches trends and directions in internet communication. Deploys advanced and proven analytics to measure and adjust content for maximum impact.
Overview
3
3
years of professional experience
Work History
Guest Experience Lead
Lululemon
Corte Madera, CA
04.2026 - Current
- As a Guest Experience Lead at lululemon, I led guest experience and store operations, coaching team members and fostering a welcoming community to enhance guest satisfaction. I supported team development and brand initiatives, creating meaningful connections with guests to strengthen community engagement.
- Improved customer interactions to strengthen satisfaction and loyalty and enhance guest satisfaction and loyalty.
- Trained team members on customer service best practices and product knowledge.
- Organized in-store events to enhance community participation and promote community engagement and brand awareness.
Social Media Manager
Generation Sport
Oakland, CA
05.2025 - 05.2026
- Joined Generation Sport at the start of the company’s launch, building and executing its social media strategy from the ground up and growing the Instagram community by 472% from 500 to 2,859 followers through content creation, community engagement, partnerships, and social campaigns.
- Led social media strategy and content creation across Instagram, TikTok, Pinterest, and other digital platforms for women-owned activewear brand. Developed engaging campaigns and coordinated community events and brand partnerships, creating content that strengthened brand awareness and fostered authentic connections with customers and athletes.
- Developed social media strategies to enhance brand visibility and engagement.
- Created and scheduled content across multiple platforms to maintain consistent branding.
- Analyzed audience insights to tailor content for target demographics effectively.
Operations Associate Lead
Bay Club Company
Corte Madera, CA
09.2025 - 04.2026
- Coordinated daily club operations, member experience, and community programming to create a welcoming environment.
- Managed daily operations to ensure smooth facility functionality.
- Assisted with scheduling and coordinating member activities and events.
- Maintained cleanliness and organization of recreational areas and equipment.
Sports Information Intern
Academy of Art University Athletics
San Francisco, CA
08.2023 - 05.2025
- Managed game-day operations, statistics, social media, photography, and digital content to support athletic communications.
- Managed social media accounts, promoting athletic events and engaging with the audience.
- Created game-day materials, including programs, rosters, and press releases.
- Assisted in gathering and organizing sports statistics for teams and events.
Education
Master of Art - Media Studies
Academy of Art University
San Francisco, CA05-2025
Bachelor of Art - Communication
University of Texas Permian Basin
Odessa, TX07-2023
Skills
- Digital marketing
- Community engagement
- Teamwork and collaboration
- Guest engagement strategy
- User satisfaction
- Event coordination
- Brand awareness
- Guest engagement
- Content calendar management
- Adobe Creative Suite
- Microsoft office
- Problem solving
- Creative thinking
- Event coordination
Personal Information
Title: MA, Master of Art
Awards
Most Outstanding Student Award - College of Communication and Media Studies - Academy of Art University - May 2025
Affiliations
- Former Collegiate Student Athlete
Timeline
Guest Experience Lead
Lululemon
04.2026 - Current
Operations Associate Lead
Bay Club Company
09.2025 - 04.2026
Social Media Manager
Generation Sport
05.2025 - 05.2026
Sports Information Intern
Academy of Art University Athletics
08.2023 - 05.2025
Master of Art - Media Studies
Academy of Art University
Bachelor of Art - Communication
University of Texas Permian Basin