Charisa Bridges
Dallas
Summary
Operations and Business Strategy Leader specializing in sales enablement and cross-functional program execution. Expertise in aligning brand strategies with field operations, driving engagement and performance through strategic initiatives that enhance revenue growth and operational effectiveness.
Overview
14
14
years of professional experience
Work History
Director, Field Operations
Scout & Cellar
01.2022 - 03.2026
- Promoted into an expanded leadership role, combining oversight of sales enablement and leadership development with broader responsibility across operations, customer strategy, and brand execution during a period of organizational change and private equity-backed acquisition.
- Acted as a cross-functional partner to executive leadership across product, marketing, and sales, contributing to go-to-market decisions and providing insights and visibility to inform strategic and operational priorities.
- Led end-to-end execution of strategic programs and initiatives, ensuring alignment across stakeholders, timelines, and business objectives.
- Directed cross-functional initiatives across distributed sales teams and DTC channels, aligning incentives, promotions, and customer acquisition efforts to enhance revenue growth.
- Delivered sales enablement initiatives, equipping field leaders with messaging, tools, and communication frameworks to drive engagement and performance.
- Played a key role in redesigning the sales compensation structure, partnering on financial modeling, approvals, and enterprise-wide rollout.
- Owned customer communications and sales messaging strategy, translating business priorities into clear, field-ready narratives and content to drive field engagement and conversion.
- Directed customer and sales incentive programs aligned to performance, engagement, and revenue goals.
- Analyzed KPI performance and field feedback to identify opportunities and inform strategic decisions for continuous improvement.
- Led onboarding and enablement of new sales team members, ensuring access to tools, training, and communication resources.
- Directed compliance and brand standards, ensuring adherence to regulatory requirements and managing escalated issues.
- Provided strategic oversight of large-scale sales programs, events, and initiatives, aligning execution to business priorities.
- Managed field budgets and resource allocation to support execution of strategic programs and operational priorities.
Director, Field Development
Scout & Cellar
01.2019 - 01.2022
- Consumer products company in the wine industry with a national sales organization (startup through private equity-backed acquisition)
- Led and developed a high-performing team across training, coaching, and events.
- Designed and executed incentive programs and recognition initiatives, fostering sales growth and team engagement.
- Established KPI frameworks aligning field performance with broader company growth objectives.
- Developed and delivered training, coaching, and leadership development programs, including live presentations and on-stage speaking at leadership events.
- Partnered cross-functionally to align product launches, promotions, and sales communications with business priorities.
- Collaborated with finance and leadership on compensation structure enhancements.
- Built relationships with sales leaders, providing advisory support that contributed to growth and retention efforts.
Manager, NSD Services
Mary Kay Inc.
01.2018 - 01.2019
- Led and developed team to deliver operational support for National Sales Leaders across U.S., enhancing coordination and effectiveness.
- Served as liaison between sales leadership and corporate teams, facilitating communication and alignment with company initiatives to ensure strategic goals were met.
- Managed operational reporting related to compensation, incentives, and performance tracking.
- Partnered on leadership events, advisory sessions, and strategic meetings.
- Global beauty company with a large-scale sales organization
Assistant Manager, Sales Performance & Recognition
Mary Kay Inc.
01.2012 - 01.2018
- Executed large-scale performance and incentive programs to enhance sales consistency and drive growth.
- Oversaw $15M+ annual budget for performance and recognition programs, ensuring effective allocation of resources.
- Directed execution of incentive programs, managing tracking, reporting, and communications to ensure program success.
- Led recognition execution at large-scale corporate events.
- Partnered with vendors to design and deliver high-impact rewards and experiences.
- Global beauty company with a large-scale sales organization
Education
Master of Arts - Dispute Resolution & Conflict Management
Southern Methodist University
Dallas, TXExecutive Coaching Certification -
Southern Methodist University
Dallas, TXBachelor of Arts - Sociology
University of Texas at Dallas
Richardson, TXSkills
- Program leadership and execution
- Operational planning
- Operational efficiency
- Performance management
- KPI analysis
- Sales performance
- Business strategy
- Cross-functional leadership
- Stakeholder management
- Change management
- Risk management
- Leadership coaching
- Acquisition strategies
- Field communication
References
Available upon request
Timeline
Director, Field Operations
Scout & Cellar
01.2022 - 03.2026
Director, Field Development
Scout & Cellar
01.2019 - 01.2022
Manager, NSD Services
Mary Kay Inc.
01.2018 - 01.2019
Assistant Manager, Sales Performance & Recognition
Mary Kay Inc.
01.2012 - 01.2018
Master of Arts - Dispute Resolution & Conflict Management
Southern Methodist University
Executive Coaching Certification -
Southern Methodist University
Bachelor of Arts - Sociology
University of Texas at Dallas