Charles Masters
Milton,WI
Summary
Results-driven Heavy Truck Operations Leader with over 16 years of progressive experience in service management and dealership leadership, specializing in optimizing profitability and enhancing customer satisfaction. Currently overseeing full dealership operations at Lakeside International Trucks as Service Manager, with a strategic focus on team development and business growth. Expertise in building high-performing teams that consistently deliver exceptional service within the commercial vehicle industry. Committed to driving operational excellence and fostering a culture of continuous improvement to meet evolving industry demands.
Overview
26
26
years of professional experience
Work History
Service Manager
Lakeside International Trucks
01.2024 - Current
- Directed service department operations, leading technicians, service advisors, and support staff.
- Designed and implemented training programs that strengthened team technical skills and performance.
- Delivered high-level customer service while resolving complex repair and warranty issues.
Service Manager
Lakeside International Trucks
05.2021 - 01.2024
- Managed daily service workflow, technician productivity, and customer experience.
- Built and developed high-performing service teams through hands-on leadership and training.
- Maintained rigorous standards for quality repairs and on-time service delivery.
Service Advisor
Lakeside International Trucks
01.2012 - 05.2021
- Primary customer liaison managing repair orders, scheduling, and communication.
- Consistently delivered exceptional customer service resulting in strong loyalty and repeat business.
Diesel Technician
Lakeside International Trucks
03.2010 - 01.2012
- Performed diagnostics, repairs, and preventive maintenance on heavy-duty diesel trucks.
Diesel Technician and Delivery Driver
Penske Truck Leasing, Truck Country, Kreilkamp Trucking, and others
01.2000 - 01.2010
- Conducted preventative maintenance on fleet vehicles to minimize downtime and enhance safety.
- Diagnosed and repaired diesel engines, ensuring optimal performance and reliability.
Skills
- Operations & Service Department Leadership
- Team Training & Development
- Business Development & Customer Retention
- Diesel Truck Repair & Maintenance
- Process Improvement & Workflow Optimization
- P&L Awareness & Performance Management
- Heavy Truck Industry Expertise
- Customer Service Excellence
- Teamwork and collaboration
- Problem-solving
- Friendly, positive attitude
- Time management
Websites
Timeline
Service Manager
Lakeside International Trucks
01.2024 - Current
Service Manager
Lakeside International Trucks
05.2021 - 01.2024
Service Advisor
Lakeside International Trucks
01.2012 - 05.2021
Diesel Technician
Lakeside International Trucks
03.2010 - 01.2012
Diesel Technician and Delivery Driver
Penske Truck Leasing, Truck Country, Kreilkamp Trucking, and others
01.2000 - 01.2010