Strategic-thinking Sales Professional with over 20 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Self-motivated entrepreneurial leader with expertise on expanding network connections, introducing products, implementing pricing models, territory development and revealing customer needs to deliver solutions.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Major Chain Sales Professional/Area Sales Supervisor
Crescent Crown Distributing LLC.
04.2004 - Current
Consistently earned top performer out of 35 sales team members for exceeding sales goals.
Secured long-term accounts by managing sales presentations and providing recommendations to promote brand and product benefits.
Introduced customers to new offerings and updated accounts.
Highlighted target products with eye-catching signs, displays and shelf positions.
Prepared presentations and conducted demos of products or services for potential buyers.
Attended trade shows, conferences, and other industry events to promote the company's products and services.
Managed and trained many employees on best practices and protocols to drive optimal productivity.
Developed key customer relationships to increase sales.
Operation Supervisor
Crescent Crown Distributing LLC.
12.2001 - 04.2004
Trained, mentored and motivated employees to maximize team productivity.
Assessed team proficiencies, identifying and targeting areas for improvement.
Skills
Sales and marketing strategies
Client presentations
Business development
Relationship selling
Sales Forecasting
Territory sales
Customer relationship management
Project management
Accomplishments
Awarded “Sales Employee of the Year” 4 Times.
Awarded “Sales Quarterly MVP” 20 times.
Awarded “Service Master” for Going above and beyond for customer service 7 times.
Certification
Certified Cicerone Server, Crescent Crown - 2015
Certified Beer First - 2022
Timeline
Major Chain Sales Professional/Area Sales Supervisor
UlliConsistently Exceeded Sales Targets (104% in Q4-2024, 113% in Q1-2025) by Orchestrating Multi-million Dollar, Multi-year Deals, Resulting in Significant TCV Impact Within Major Enterprise Accounts./liliLeverage Deep Understanding of CI/CD, DevSecOps, and Software Supply Chain Challenges to Articulate JFrog's Unique Value Proposition to Highly Technical and Business-oriented Audiences./liliDeveloped and Executed GTM Strategies for Major Accounts, Effectively Building and Leveraging Relationships With C-VP Level Executives to Expand Deals, Secure Significant Market Share, and Displace Competitors./liliCollaborate Closely With Solutions Engineering, Customer Success and Professional Services Teams to Craft Comprehensive, QBR and Value-driven Proposals That Address Major Clients' Critical DevOps and Software Supply Chain Needs, Resulting in 98% Customer Retention and 30% Customer Growth./liliPresent JFrog Solution in the Context of Business Value, TCO and Demonstrate ROI and Alignment With Customer Pain, Requirements and Growth Trajectory./li/ul at JFrogUlliConsistently Exceeded Sales Targets (104% in Q4-2024, 113% in Q1-2025) by Orchestrating Multi-million Dollar, Multi-year Deals, Resulting in Significant TCV Impact Within Major Enterprise Accounts./liliLeverage Deep Understanding of CI/CD, DevSecOps, and Software Supply Chain Challenges to Articulate JFrog's Unique Value Proposition to Highly Technical and Business-oriented Audiences./liliDeveloped and Executed GTM Strategies for Major Accounts, Effectively Building and Leveraging Relationships With C-VP Level Executives to Expand Deals, Secure Significant Market Share, and Displace Competitors./liliCollaborate Closely With Solutions Engineering, Customer Success and Professional Services Teams to Craft Comprehensive, QBR and Value-driven Proposals That Address Major Clients' Critical DevOps and Software Supply Chain Needs, Resulting in 98% Customer Retention and 30% Customer Growth./liliPresent JFrog Solution in the Context of Business Value, TCO and Demonstrate ROI and Alignment With Customer Pain, Requirements and Growth Trajectory./li/ul at JFrog