Charlie Serrano
Florida
Summary
Driven and decisive Human Resources Leader with 15+ years of experience managing global human resources teams to deliver compliance, personnel communication and workforce programs. Flexible and focused with expertise in recruitment and retention, mediation, staff training and development, and complex problem resolution. Develops and implements HR strategies and initiatives aligned with overall business strategy. Solid background in directing hiring practices, designing pay structures, developing employee policies, managing employee payroll and benefits, and working with the executive team to develop talent acquisition and retention goals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director of Human Resources
Turnberry Ocean Colony
Florida
2023.08 - Current
- Facilitated delivery of HR services by establishing and maintaining positive relationships with teams and leadership across the organization.
- Ensures compliance with federal, state, and local employment laws by monitoring changes in regulations related to human resources management.
- Launched innovative incentive program to achieve low turnover rate in highly competitive market.
- Created succession plans and promotion paths for staff to boost passion for reaching the organization's goals and objectives.
Corporate Director of Training & Development
Performance Hospitality
, Florida
2021.11 - 2022.08
- Structured HR consulting services to support clients during organizational developments and changes.
- Oversaw the development of business plans for new projects or initiatives.
- Implemented strategies targeting high-value clientele for inclusion in new programs.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Global Director of Recruitment
Avalon English Institute
South Korea & United States
2020.10 - 2021.11
- Developed and implemented an international marketing plan to increase brand recognition across multiple countries.
- Directed cross-functional teams to support the implementation of strategies in different regions around the world.
- Collaborated with senior management to create a global strategy for business development.
Area Director of Human Resources
Jesta Hotels & Restaurants-Aquisitions
, Florida
2018.11 - 2020.09
- Globalized all Human Resources processes, systems, and policies for the 10 branded hotels and restaurants
- Enforced compliance regulations throughout the organization, while ensuring compliance to industry standards.
- Conducted internal audits of all sites to verify compliance and standardization of processes across facilities.
Director of Human Resources Operations
Swire Hotels & Restaurants
, USA & Hong Kong
2015.07 - 2017.12
- Managed a recruitment team, which led to a successful opening with over 500 new employees.
- Accomplished restaurant and bar human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining management staff.
- Managed a budget of $1.1M and reduced expenses by $300,000
Regional Director of Talent Management
Edition Hotels-Opening
Eastern Region
2014.06 - 2015.07
- Managed all phases of recruitment for the hotels in Miami and New York City by hiring over 850 employees.
- Created and managed the HR recruiting website and social media campaign to increase applicant flow.
- Worked with the corporate team to develop a compensation policy and guidelines for the brand.
- Negotiated collective bargaining agreements with labor unions by highlighting company profit and operational outcomes.
Director of Human Resources
SBE Entertainment Group-Opening
, Florida
2012.03 - 2014.06
- Successfully opening for the following brands: Bazaar, by Jose Andres, Katsuya, Hyde Beach and Hyde night club
- Implemented a behavioral-based performance management system for the entire organization
- Directed each phase of the hiring process, encompassing employment verification, employee relations investigations, criminal background checks, and on-boarding.
Global Human Resources Training Manager
W Hotel
, USA, SPAIN, COLOMBIA
2009.07 - 2012.03
- Developed orientation programs for new hires that included onboarding processes, safety protocols, and company policies.
- Created testing and evaluation procedures to assess performance before, during and after training sessions.
- Developed new training programs in compliance with company and government standards.
Recruitment & Compensation Manager
Loews Hotels & Resorts
, Florida
2004.04 - 2009.05
- Worked with recruiting teams and human resources representatives to accomplish hiring objectives.
- Hired employees and initiated a new hire paperwork process.
- Coordinated incoming job requisitions and applications.
Education
Bachelor of Arts - International Relations And Affairs
Florida International University
Miami, FL05.2006
High School Diploma -
Haines City High School
Haines City, FL05.2002
Skills
- Budget Forecasting
- Training program management
- Labor Relations
- Organizational Development
- HR policy development
- Talent Acquisition
- Records Management
- Training programs
- Regulatory Compliance
- Employee Relations
Accomplishments
- Manager of the Year- W Hotels Worldwide- 2011
- Diversity Award-Greater Miami Beach Hotel and Restaurant Association- 2012
- Human Resources Panel-Greater Miami Beach Hotel and Restaurant Association -2015
- Brand Ambassador of the Year-Swire Properties -2017
- Community Service Champion-Greater Miami Beach Hotel and Restaurant Association -2020
Certification
- FMLA Certification
- Food and Beverage Trainer (ServSafe)
- Management 101
- DISC
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Portuguese
Limited
Korean
Limited
References
References available upon request.
Timeline
Director of Human Resources
Turnberry Ocean Colony
2023.08 - Current
Corporate Director of Training & Development
Performance Hospitality
2021.11 - 2022.08
Global Director of Recruitment
Avalon English Institute
2020.10 - 2021.11
Area Director of Human Resources
Jesta Hotels & Restaurants-Aquisitions
2018.11 - 2020.09
Director of Human Resources Operations
Swire Hotels & Restaurants
2015.07 - 2017.12
Regional Director of Talent Management
Edition Hotels-Opening
2014.06 - 2015.07
Director of Human Resources
SBE Entertainment Group-Opening
2012.03 - 2014.06
Global Human Resources Training Manager
W Hotel
2009.07 - 2012.03
Recruitment & Compensation Manager
Loews Hotels & Resorts
2004.04 - 2009.05
Bachelor of Arts - International Relations And Affairs
Florida International University
High School Diploma -
Haines City High School
- FMLA Certification
- Food and Beverage Trainer (ServSafe)
- Management 101
- DISC
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