Chay Alexander

• Drove 40%+ XM performance lift through structured revenue reset frameworks across multiple stores

• Increased revenue per activation by improving watch and tablet attach rates via disciplined bundling execution

• Stabilized underperforming locations by correcting controllable gaps in engagement, positioning, and accountability

• Elevated revenue density through premium tier optimization and full device ecosystem selling

• Led multi-location operational execution aligned to fiscal targets through cross-functional leadership influence

• Developed a leadership pipeline, promoting six RSCs into advanced roles within eight months

• Drove customer retention and repeat revenue through elevated in-store service execution

• Averaged 200%+ to goal, setting company performance benchmarks

• Partnered with Community Account teams to expand local outreach and increase brand presence

• Improved conversion rates through strategic promotion positioning and customer behavior insights

• Recognized as 2024 Florida RSC of the Year & Elite Award Winner, earning company-sponsored recognition trip

Delivered 150%+ monthly to target, strengthening store and regional revenue performance

• Led structured coaching initiatives to elevate team selling effectiveness and service standards

• Protected operational integrity through disciplined inventory control and shrink reduction

• Improved team conversion rates via targeted sales execution and engagement strategies

• Contributed to 2023 Vision Club recognition as a top-performing regional location

• Expanded local market presence through targeted outreach, converting prospect engagement into measurable traffic growth