Cheldon Benally
Fruitland,NM
Summary
Results-driven Sales Professional with extensive experience in retail and technical sales in fireplace, hot tub, and pool sectors. Exceeds sales goals through exceptional customer service and effective team leadership. Specializes in product demonstrations, troubleshooting, and installation coordination. Proficient in CRM and accounting software, including QuickBooks, for efficient sales management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Salesperson
Heatwave Stoves & Spas
Farmington, New Mexico
01.2025 - 01.2026
- Consistently meet or exceed sales targets by combining technical expertise with solution-based selling strategies.
- Utilize CRM software to track leads, manage customer interactions, monitor sales pipelines, and follow up on open opportunities.
- Conducted post-install follow-ups to verify system performance and enhance long-term client relationships through proactive support.
- Provide hands-on product demonstrations covering system operation, safety procedures, water chemistry fundamentals, and preventative maintenance.
- Coordinated with installers, electricians, gas technicians, and delivery teams to manage scheduling and resolve technical challenges, ensuring timely project completion.
- Serve as primary technical liaison between customers, installation crews, and manufacturers to resolve post-install concerns efficiently.
- Diagnosed and resolved mechanical, electrical, ignition, pump, and control system issues while processing warranty claims and arranging parts replacement to minimize service disruptions.
- Interpret manufacturer specifications and local code requirements to ensure compliant and safe installations.
- Maintain up-to-date knowledge of new, existing, and upcoming products through manufacturer training and industry research.
- Conduct on-site property inspections to assess ventilation, gas/electrical requirements, structural considerations, and site readiness prior to installation.
Assistant Store Manager
Heatwaves Stoves & Spas
Farmington, New Mexico
08.2023 - 01.2025
- Assist in achieving store revenue goals by driving sales performance, monitoring KPIs, and coaching staff to meet or exceed targets.
- Supervise and train sales associates on product knowledge, technical specifications, and consultative selling techniques.
- Supported daily retail operations by maintaining showroom presentation, adhering to safety standards, and delivering customer service excellence.
- Conducted customer consultations to recommend fireplaces, hot tubs, and pool systems tailored to property requirements and lifestyle needs.
- Oversee scheduling and coordination of deliveries, installations, and service appointments.
- Handle escalated customer concerns, warranty claims, and post-install service issues to ensure resolution and satisfaction.
- Managed inventory control, special orders, and parts sourcing while coordinating vendor communications.
- Maintain working knowledge of current, new, and upcoming products to support sales and technical guidance.
- Utilize CRM software to track leads, sales pipeline activity, and customer follow-ups.
- Use QuickBooks for invoicing, reporting, and financial record management.
- Assist with hiring, onboarding, and performance evaluations of team members.
Sales Associate
Heatwaves Stoves & Spas
Farmington, New Mexico
02.2023 - 08.2023
- Greet customers and provide prompt, knowledgeable assistance regarding fireplaces, hot tubs, pool supplies, and accessories.
- Assist customers in identifying replacement parts, chemicals, and accessories for high-ticket items.
- Maintain knowledge of current promotions, new products, and seasonal inventory.
- Process cash, credit, and financing transactions accurately using POS systems.
- Operate and balance cash register; reconcile daily sales totals and prepare deposits.
- Utilized QuickBooks to generate invoices, process payments, manage customer accounts, and track sales transactions, ensuring accuracy in financial documentation.
- Coordinated special orders and verified inventory availability with vendors and warehouse staff to ensure timely fulfillment of customer requests.
- Supported sales team by entering customer information into CRM software and managing follow-up tasks to enhance customer engagement.
- Resolved customer concerns professionally, escalating technical or warranty-related issues to appropriate personnel.
- Ensure showroom cleanliness, safety, and an inviting retail environment.
Overnight Team Lead
Walmart
Farmington, New Mexico
10.2022 - 12.2022
- Supervised and coordinated overnight maintenance associates to maintain store cleanliness and operational readiness.
- Assigned daily task lists and monitored completion of sanitation, waste removal, and facility upkeep duties to ensure operational readiness.
- Conducted inspections of sales floors, restrooms, breakrooms, and exterior areas to ensure compliance with company standards and enhance customer experience.
- Responded to urgent maintenance issues and safety hazards to minimize risk and downtime.
- Trained team members on proper chemical handling, equipment operation, and safety procedures.
- Operated and oversaw safe use of floor scrubbers, burnishers, compactors, and other maintenance equipment.
- Maintained inventory of cleaning supplies and submitted replenishment requests.
- Collaborated with overnight stocking and management teams to streamline workflows and improve coordination.
Overnight Stocker
Walmart
Farmington, New Mexico
11.2021 - 09.2022
- Collaborate with overnight team to efficiently complete stocking assignments, contributing to overall team productivity.
- Unload delivery trucks, including meat and produce shipments, using pallet jacks and other material handling equipment.
- Stock shelves, coolers, and displays in alignment with merchandising standards and FIFO procedures to enhance product availability.
- Zone and face assigned aisles to ensure products are fronted, organized, and presentation-ready for customers.
- Verify shipment accuracy by checking invoices, quantities, and product condition against delivery documentation.
- Implement price changes, update shelf labels, and ensure pricing accuracy in accordance with company directives.
- Ensure proper handling and storage of perishable items while maintaining food safety and temperature compliance.
Front End Team Lead
Walmart
Farmington, New Mexico
02.2021 - 11.2021
- Supervised and coached front-end associates to deliver efficient, friendly, and accurate checkout service.
- Assigned registers and tasks, monitored associate performance, and trained staff on POS operations to enhance service quality.
- Resolved escalated customer issues, including complaints and refunds, ensuring high satisfaction levels.
- Monitored register cash levels and managed deposit procedures, ensuring accurate end-of-shift reconciliation.
- Ensured compliance with company policies regarding cash handling and safety regulations.
- Assisted in scheduling, attendance tracking, and documentation of front-end staff performance.
- Generated daily operational reports and streamlined sales tracking workflows to support management in decision-making.
- Collaborated with department leads to coordinate staffing for peak periods and enhance customer flow.
Money Center Cashier
Walmart
Farmington, New Mexico
01.2019 - 01.2021
- Handle cash, checks, and electronic payments securely while following company cash-handling procedures.
- Process a variety of financial transactions accurately, including money orders, check cashing, bill payments, and money transfers.
- Maintain accurate transaction records and reconciled cash drawers to ensure financial accountability at shift end.
- Resolve customer questions or concerns regarding transactions in a professional and timely manner.
- Assist in balancing the Money Center cash vault and preparing deposits.
- Monitor and ensure compliance with federal and state regulations regarding financial services.
- Ensured confidentiality, security, and integrity of financial transactions to build customer trust.
Retail Sales Associate Cashier
Walmart
Farmington, New Mexico
12.2017 - 12.2018
- Operate cash registers to process purchases, returns, and exchanges efficiently and accurately.
- Handle cash, credit, and electronic payments while maintaining balanced cash drawers.
- Greeted customers, provided product information, and assisted with locating merchandise to enhance shopping experience.
- Maintained organized, stocked, and visually appealing merchandise displays to attract customer interest.
- Answered customer inquiries in person or via phone, providing prompt and helpful assistance.
- Supported store promotions, sales events, and seasonal campaigns to drive customer engagement and increase sales.
- Uphold company standards of customer service, teamwork, and operational efficiency.
Lot Attendant
Walmart
Farmington, New Mexico
08.2016 - 12.2017
- Monitor the parking lot to ensure safety for pedestrians and vehicles, reporting hazards or incidents to management.
- Retrieve, organize, and return shopping carts from parking lots to designated areas for customer use.
- Assisted customers with loading groceries and merchandise into vehicles.
- Maintained cleanliness of parking areas by promptly removing debris and litter to enhance customer experience.
- Provided friendly, courteous customer service, assisting customers with inquiries about store entrances, parking, and accessibility.
- Supported seasonal and peak-period operations by effectively managing crowd and traffic flow to ensure safety and convenience.
- Follow company safety and operational procedures to reduce risk and maintain a secure environment.
- Supported various store departments by stocking shelves and transporting merchandise to designated areas.
Education
Associate of Science - Public Health/Health Occupation
Dine College
Shiprock, NM12-2026
GED -
Dine College
Shiprock, NM09-2012
Skills
- Sales process management
- Lead generation and conversion
- Sales strategy development
- Deal negotiation and closing
- Objection handling techniques
- Follow-up and engagement
- Cross-selling and up-selling
- Customer relationship building
- Customer care and support
- Complaint resolution strategies
- Sales presentations and demonstrations
- Product description expertise
- Sales analytics proficiency
- Sales software skills
- Customer needs assessment
- Account management strategies
- Loyalty program implementation
- Field sales expertise
- Technical troubleshooting skills
- Project management capabilities
- Team collaboration techniques
- Performance improvement initiatives
- Inventory management practices
- Product management skills
- Brand storytelling techniques
- On-site demonstrations proficiency
- Communication skills mastery
- Personnel training and development
Certification
Drivers License
Timeline
Salesperson
Heatwave Stoves & Spas
01.2025 - 01.2026
Assistant Store Manager
Heatwaves Stoves & Spas
08.2023 - 01.2025
Sales Associate
Heatwaves Stoves & Spas
02.2023 - 08.2023
Overnight Team Lead
Walmart
10.2022 - 12.2022
Overnight Stocker
Walmart
11.2021 - 09.2022
Front End Team Lead
Walmart
02.2021 - 11.2021
Money Center Cashier
Walmart
01.2019 - 01.2021
Retail Sales Associate Cashier
Walmart
12.2017 - 12.2018
Lot Attendant
Walmart
08.2016 - 12.2017
Associate of Science - Public Health/Health Occupation
Dine College
GED -
Dine College