Chelsea Hinrichsen
St. Louis,USA
Summary
Results-driven Brand Marketing Manager with 8+ years in CPG, specializing in strategic brand development and digital activation campaigns. Expertise in driving brand awareness and sales through effective marketing strategies and cross-functional collaboration. Leverages analytical skills and innovative problem-solving to enhance brand positioning and foster customer engagement.
Overview
9
9
years of professional experience
Work History
Brand Marketing Manager
Spectrum Brands
St. Louis, USA
04.2024 - Current
- Crafted brand strategy, creative messaging, and full-funnel media plans for four dog chews and treats brands, contributing to $600M in revenue.
- Managed a $5M creative and media budget for the Good 'n' Fun brand, leading to over 160 million impressions and a 2% YoY increase in unaided brand awareness.
- Oversaw brand strategy for $150M aquatics portfolio through direct report management.
- Leveraged performance partners like iBotta to drive 28% YoY increase in Dotcom POS at Walmart for DreamBone and Good 'n' Fun brands.
- Presented insights during customer line reviews and meetings with key accounts including Walmart and Target.
Associate Brand Marketing Manager
Spectrum Brands
St. Louis, USA
05.2023 - 04.2024
- Established digital identity and media strategy for four new cat and dog treat brands, achieving $1.5M in first-year sales.
- Executed influencer programs, achieving 8.6% engagement rate and over 268K link clicks at $24.62 CPM, driving brand visibility.
- Aligned brand and retailer strategies with internal teams and agency partners to enhance full-funnel performance.
- Developed eCommerce content using consumer insights and A/B testing, driving 30% month-over-month sales growth for Good 'n' Fun and Good 'n' Tasty.
Global Campaign Manager
Siteimprove
St. Louis, USA
10.2022 - 05.2023
- Executed global marketing campaigns for B2B SAAS company, increasing lead generation and strengthening brand awareness.
- Reviewed and optimized sales lead flows to enhance messaging effectiveness.
- Established project management workflows and processes, streamlining project delivery from brief to execution.
Associate Digital Marketing Manager
Spectrum Brands
St. Louis, USA
01.2020 - 09.2022
- Launched influencer marketing initiatives for seven brands, increasing product awareness and consumer education.
- Executed monthly paid media campaigns for eight Pet Care brands, driving 3% EARR growth and lowering cost per result by 1.5%.
- Collaborated with cross-functional teams to create engaging organic social media content and strategies, enhancing brand visibility.
Marketing Coordinator
Spectrum Brands
St Louis, Missouri
06.2018 - 01.2020
- Drove +3% year-over-year revenue growth through leadership of new product development for Good 'n' Fun and Better Belly dog treat brands.
- Collaborated with design teams to develop impactful marketing materials and promotional collateral that supported brand messaging.
- Launched integrated communications program with influencer and social media initiatives, driving increased brand engagement.
Account Executive
H&L Partners
St. Louis, USA
06.2017 - 06.2018
- Coordinated media and creative teams to develop client proposals that met specific goals and objectives.
- Managed tourism client relationships, resolving concerns to ensure high satisfaction.
- Directed agency operations for four tourism client accounts, delivering projects on time and within budget.
Education
Master of Arts - Advertising and Marketing Communications
Webster University
Webster Groves, MO08.2019
Bachelor of Science - Historic Preservation, Integrated Marketing Communications
Southeast Missouri State University
Cape Girardeau, MO08.2014
Skills
- Microsoft Office Suite
- Meta Ads Manager & Creator Studio
- Google Ads Manager
- Influencer Outreach & Activation
- Facebook Blueprint Certified Media Planning Professional
- Excellent Communication Skills
- Data-Driven Problem Solver
- Organized & Detail-Oriented
References
References available upon request.
Timeline
Brand Marketing Manager
Spectrum Brands
04.2024 - Current
Associate Brand Marketing Manager
Spectrum Brands
05.2023 - 04.2024
Global Campaign Manager
Siteimprove
10.2022 - 05.2023
Associate Digital Marketing Manager
Spectrum Brands
01.2020 - 09.2022
Marketing Coordinator
Spectrum Brands
06.2018 - 01.2020
Account Executive
H&L Partners
06.2017 - 06.2018
Master of Arts - Advertising and Marketing Communications
Webster University
Bachelor of Science - Historic Preservation, Integrated Marketing Communications
Southeast Missouri State University