Chelsey-lynn Raubeson
New Caney,TX
Summary
Strategic Brand Manager with background in developing and executing marketing strategies to elevate brand presence and market share. Brings strengths in building strong relationships, influencing stakeholders, and leading cross-functional teams. Known for creative problem-solving skills paired with data-driven decision making. Previous work has consistently resulted in improved brand recognition and increased customer engagement.
Overview
4
4
years of post-secondary education
10
10
years of professional experience
Work History
Brand Manager
Pappas Restaurants Inc.
Houston, TX
02.2024 - Current
- Lead brand strategy and marketing for 3 restaurant concepts with 26 locations within a 10 concept, 93 location company, managing social channels with 120k+ followers and consistent brand messaging.
- Launched Pappas Restaurant Weeks, a company wide campaign that raised $1M for local food banks in its first year.
- Initiated and negotiated a 3-year partnership with the Dallas Cowboys.
- Own the full marketing materials budget, including print, signage, and digital advertising across all 3 concepts.
- Leading a brand refresh for two of the company's largest brands, redesigning every digital and print asset.
Content Creator: Truelifeofchelsey
Self Employed
Houston, TX
10.2025 - Current
- Scripted, shot, and edited documentary-style rescue videos across four platforms.
- Ran a content audit diagnosing high skip rates and low watch time, then built a repeatable video formula that improved watch time and follower growth.
- Launched and currently run 35 Miles for Mutts, a month long series walking 35 miles with shelter dogs, driving a 579% increase in views as of day 11.
- Evaluated and negotiated brand partnerships, protecting creative control and vetting for fit.
- Coordinate with shelters, transport networks, and vets to tell accurate, ethical stories.
- Monitored social media trends and audience comments.
- Led content calendars across content and social media channels.
- Managed brand voice for content and social media messaging.
Guest Relations Manager
Pappas Restaurants Inc.
Houston, TX
05.2022 - 02.2024
- Managed guest inquiries and resolved concerns promptly.
- Coordinated special events and ensured seamless guest experiences.
- Trained staff on customer service best practices and standards.
Restaurant Manager
Pappasitos Cantina
Humble, Texas
07.2016 - 05.2022
- Managed staff scheduling, training, and performance evaluations for team efficiency.
- Implemented inventory control procedures to maintain optimal stock levels and reduce waste.
- Resolved customer complaints swiftly to enhance overall dining experience.
- Led team meetings to communicate goals, updates, and encourage collaboration among staff.
Education
Bachelor of Science - Athletic Training
Lasell University
Newton, MA 09.2009 - 05.2013
Skills
- Brand strategy
- Brand voice and guidelines
- Digital marketing
- Video production
- Scripting
- Content calendars across 3 brands
- analytics and engagement data
- Social media management
- Social media campaigns
- Content Marketing
- Strategy development
- Project management
- Website management
- Brand promotion
Timeline
Content Creator: Truelifeofchelsey
Self Employed
10.2025 - Current
Brand Manager
Pappas Restaurants Inc.
02.2024 - Current
Guest Relations Manager
Pappas Restaurants Inc.
05.2022 - 02.2024
Restaurant Manager
Pappasitos Cantina
07.2016 - 05.2022
Bachelor of Science - Athletic Training
Lasell University
09.2009 - 05.2013