Cheri Parr
Weatogue,CT
Summary
I am a sales professional that has a diverse background specializing in sales and marketing. I have a proven track record of building strong client relationships and fostering team collaboration to achieve sales targets. I am passionate about hospice sales as a result of embracing my father having dementia and I have became NIDE certified to enhance my knowledge. If I can make a difference in helping families, loved ones or individuals in their decision making for their next chapter, it would be an honor to assist them.
Overview
7
7
years of professional experience
Work History
Community Sales Manager
Lodge at Cold Spring
Rocky Hill, CT
10.2025 - 04.2026
- Provided exceptional customer service, addressing concerns and inquiries promptly and professionally.
- Coordinated property tours for prospective buyers, emphasizing unique features that set our community apart from competitors.
- Increased community awareness by organizing and hosting successful open house events.
- Maintained accurate records of prospective buyer information using Aline Software, ensuring efficient tracking of all leads.
- Coordinated promotional events to enhance visibility and attract new residents.
- Assisted in creating marketing materials highlighting community features and benefits.
- Conducted tours for prospective residents, showcasing amenities and services offered.
Director of Community Engagement
LCB Senior Living
Rocky Hill, CT
11.2024 - 10.2025
- Developed and implemented resident engagement programs for independent living, assisted living and memory care to enhance community interaction.
- Coordinated events that fostered relationships among residents, families, and staff members.
- Created monthly calendars listing scheduling of activities, optimizing resource allocation for maximum participation.
- Monitored engagement metrics to assess program effectiveness and identify areas for improvement.
- Collaborated with sales, assisting as an instrumental part of being the reason for converting tours to move ins.
- Continued relationships with local entertainment while establishing new relationships and local professionals for providing educational seminars
- Managed the budget for community engagement initiatives, ensuring efficient allocation of funds.
- Interview and hire staff to accommodate the weekly needs of the engagement team.
- Analyzed feedback from residents to refine programming and improve satisfaction levels.
Director of Community Engagement
Anthology of Farmington
Farmington, CT
07.2022 - 09.2024
- Developed and implemented resident engagement programs for independent living, assisted living and memory care to enhance community interaction.
- Coordinate events that fostered relationships among residents, families, and staff members.
- Created monthly calenders listing the scheduling of events, optimizing resources for maximum participation.
- Monitored engagement metrics to assess program effectiveness and identify areas for improvement.
- Collaborated with sales, assisting as an instrumental part of being the reason for converting tours to move ins.
- Continued relationships with local entertainment while establishing new relationships and local professions for providing educational seminars.
- Managed the budget for community engagement initiatives, ensuring efficient allocations of funds.
- Interview and hire staff to accommodate the weekly needs ot the engagement team.
- Analyzed feedback from residents to refine programming and improve satisfactions.
Medical Management Coordinator
Optum Care Netwoek of Connecticut
Farmington, CT
12.2021 - 07.2022
- Receive and review UM authorizations requests submitted via portal utilizing EMR as a recourse for obtaining necessary documentation to assist in the discharge process of patients form hospitals to skilled nursing facilities, long term care facilities and their homes also supplying durable medical equipment.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Respond to denials in a timely manner that include but not limited to: denials generated for acute inpatient services, denied pre authorization requests and changes in care level.
- Work closely with UM/QI/ compliance to ensure that denial letters have the appropriate language as delineated by OCNCT, health plans, CSM and DMHC.
- Collaborate with internal and external stakeholders to correct errors, issues or concerns identified with the files.
- Process authorizations referencing job aids and the standard policies and procedures to research relevant rules, regulations or specific requirements.
Office Manager
Farmington Valley Dental
Farmington, CT
09.2021 - 12.2021
- Trained and supervised staff, fostering a collaborative work environment.
- Developed office policies and procedures to improve compliance with healthcare regulations.
- Addressed patient inquiries and concerns, enhancing overall experience and retention rates.
- Collaborated closely with dentists to create customized treatment plans that best met individual patient needs while maximizing practice profitability.
- Filing of all dental claims on a daily basis while keeping account of unpaid claims for resubmission.
- Maintained strict adherence to OSHA and CDC guidelines for infection control, ensuring safe environment for both patients and staff.
- Increased public awareness of oral health issues through effective use of social media and online marketing.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Responsible for creating and maintaining a full schedule for the office.
- Continued outreach to drive more business from patients that are past due for prophylaxis, perio maintenance, fillings, extractions and more.
- Responsible for monthly office bills being paid in a timely manner.
Consultation, Insurance and Claims Coordinator
Avon Proal, Facial and Dental Implant Surgery
Avon, CT
09.2019 - 09.2021
- Responsible for entering daily treatment for 3 providers.
- Responsible for meeting with new and current patients to provide them with pre-surgical estimates for their dental and/ or medical claims.
- Accountable for three dental office locations to complete demographics, obtain insurance benefit information and ensure all claims are submitted in a timely manner.
- Submit all pre-surgical estimates to insurance companies for determination of benefits.
- Manage and process all overdue claims needing additional information, manage claims rejected due to non coverage, appeals and claims closed out due to limitations.
- Maintain and establish existing and new referral sources.
Education
Bachelor of Science - Elementary Education
Franklin Pierce University
Rindge, NHSkills
- Sales presentations & marketing
- Cold calling
- Sales closing
- Time management/ organizational skills
- Attention to detail/ multitasking
- Excellent communication/ customer service
- Verbal and written communication/ active listener
- Decision-making
- Task prioritization
Timeline
Community Sales Manager
Lodge at Cold Spring
10.2025 - 04.2026
Director of Community Engagement
LCB Senior Living
11.2024 - 10.2025
Director of Community Engagement
Anthology of Farmington
07.2022 - 09.2024
Medical Management Coordinator
Optum Care Netwoek of Connecticut
12.2021 - 07.2022
Office Manager
Farmington Valley Dental
09.2021 - 12.2021
Consultation, Insurance and Claims Coordinator
Avon Proal, Facial and Dental Implant Surgery
09.2019 - 09.2021
Bachelor of Science - Elementary Education
Franklin Pierce University