Cherlyn Miniatas
Plano,TX
Summary
Senior media buyer/Supervisor, with over 30 years' experience in traditional and direct response advertising (automotive and retail). Negotiated major radio, television and print markets nationwide. Enabled the client to maximize the impact of their advertising campaigns through optimization and added value.
Overview
19
19
years of professional experience
Work History
Senior Media Buyer
Zimmerman Advertising LLC
11.2011 - 10.2024
- Researched, negotiated, placed and maintained all media buys (radio, television, cable and print).
- Experience in automotive and retail; Automotive account AutoNation, retail account Planet Fitness, Yuengling, Papa Johns and HHGregg.
- Worked directly with clients and account executives on all advertising strategies and campaigns - Primary specialty - multiple dealer groups within one market: For example, dealership groups had a single budget, which consisted of eight to twelve monthly group buys (factors based on stores and/or product lines that were being advertised, in addition to co-op funds).
- Tracked and modified buys for each campaign; collected and monitored all log times and posts.
- Negotiated, recapped and placed all added value components and posting delivery.
- Maintained continual communication with directors, supervisors, account executives, traffic and clients, which included, but not limited to, market trips, meetings and calls.
- Developed strong relationships with media vendors, resulting in better negotiated rates and added value for clients.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
Senior Media Buyer/Supervisor
The Richards Group
11.2005 - 01.2011
Skills
- Skillful negotiator
- Direct client contact
- Relationship building expert
- In-depth market research skills
- Strong time management and organizational skills
- Solid interpersonal and communication skills
- Experienced trainer
- Proficient in MS Office, MS Excel, MS Word, Strata, SBMS, MediaPro, Media Ocean Prisma, Tapscan, TVScan, SQUAD and Nielsen
Timeline
Senior Media Buyer
Zimmerman Advertising LLC
11.2011 - 10.2024
Senior Media Buyer/Supervisor
The Richards Group
11.2005 - 01.2011
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