Mehwish Khan
Frisco,TX
Summary
I'm the peculiar creative leader who thrives on developing insightful strategies, streamlining processes and delivering innovative solutions that drive revenue. A scientist, entrepreneur and philosopher at heart, my secret to success is unraveling the why beyond the what.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Principal Creative Director
Zimmerman Advertising LLC
08.2022 - Current
- Oversee creative team and serve as creative lead, mentoring and developing the team through all creative initiatives
- Elevated KAY Jewelers through persuasive and compelling brand campaigns that connected with target audiences on an emotional level, successfully increasing brand awareness and recognition resulting in the highest brand recall across all banners
- Built strong relationships with clients, leading to a renewed contract and increased scope
- Developed creative processes and innovative solutions for maximum efficiency and improved team dynamic
- Built strategic messaging and marketing plans to develop KAY's brand value proposition, media mix and activations for optimal campaign performance
- Created and delivered persuasive presentations to client that outlined the strategic rationale behind campaign concepts and ideas
- Developed style guides to promote consistent branding across projects
- Monitored industry trends to keep creative materials fresh and engaging
- Conducted research and identified market trends to inform creative direction
- Developed talent acquisition strategies for attracting top-tier creative professionals, resulting in an expanded skill set within the department.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
Creative Director
Zimmerman Agency
02.2022 - 08.2022
- Wrote creative briefs and coached copywriters to develop compelling content
- Evaluated and contributed to creative team ideas and translated into actionable project plans
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints
- Oversaw implementation of editing, color correction and other post-production processes
Associate Creative Director
Sherwin-Williams
03.2021 - 08.2021
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms
- Demonstrated leadership skills in managing projects from concept to completion
- Delivered visually engaging campaigns by leading brainstorming sessions and conceptualizing ideas
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Mentored junior writers and designers, fostering their professional growth and enhancing team productivity
- Collaborated with illustrators and photographers to enhance content.
- Excellent communication skills, both verbal and written.
Education
Bachelor of Arts - Communications + Advertising/PR
Loyola University of Chicago
Chicago, IL08.2008
Skills
- Beauty & Skincare: ULTA Beauty, Clarity MD, H2O
- Fashion: KAY Jewelers, Lia Sophia, Fig & Lily
- Partnerships: Target, PGA, HGTV Home, Disney
- Brand Development
- Content, Creative & Brand Strategy
- Digital & Social Marketing
- Broadcast TV & OLV
- Copywriting
- Photo & Video Art Direction
- Campaign Planning & Production
- Client Management
- Leadership & Development
- Processes & Procedures
Certification
Graduated Magna Cum Laude, Golden Key Honor Society, Phi Theta Kappa
Timeline
Principal Creative Director
Zimmerman Advertising LLC
08.2022 - Current
Creative Director
Zimmerman Agency
02.2022 - 08.2022
Associate Creative Director
Sherwin-Williams
03.2021 - 08.2021
Bachelor of Arts - Communications + Advertising/PR
Loyola University of Chicago
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