Cheryl Blackman

Achievements:

• Increase in Occupancy, Revenue, and ADR during my 11 year tenure at Resort.
• Secure annual and seasonal crew contracts.
• Negotiate and secure a multi-year Pre-Buy Agreement with Hotelbeds
• Determine rate structure and value-add inclusions for annual contracts and tacticals for international, regional and local Tour Operators.
• Manage online presence for Resort on Brand.com, Expedia and Booking.com.
• Determine online Campaigns for Hotel participation.
• Establish rate structure and concessions for groups.
• Complete and secure Global RFP's.
• Create local Staycation and Day Use Packages.
• Establish annual Pre-and Post Cruise programs.
• Liase with management team to accomplish shared objectives.
• Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.

Achievements:

Coordinated Florida Caribbean Cruise Association Conference at Almond Smugglers Cove in St. Lucia.

Duties:

• Responsible for sourcing opportunities for new business in the Meeting & Incentive Market on behalf of Almond Resorts Inc for their properties in Barbados and St. Lucia
• Coordination of Groups and Events from 20 to 400 persons, including Meeting & Incentive, Weddings, Family Reunions and Local and International Conferences.
• Cultivated relationships with International Meeting & Incentive Planners to ensure that Almond Resorts Inc is top of mind when recommending a resort for their event.
• Coordination of all aspects of group program including site inspections and meetings with clients, preparations of proposals, contracts, invoices, group resumes.
• Conducted Sales Calls in key markets with International Sales Offices and participated in Group Travel Shows e.g. Incentive Works in Toronto and Motivation Show in Chicago.
• Trained Sales Team in Barbados on contracting, site inspections, preparation of Function Sheets and Conference Servicing.

• Coordinated Group programs including preparation of quotations, contracts, invoices and function sheets.
• Conducted site inspections of properties with potential clients and partners
• On the ground facilitation of groups, travel agents and tour operator familiarization visits.
• Assisted with coordination of Almond Resorts Inc Repeat Guest Programme.

• Inspection of Hotels, Apartments and Guest Houses on island with a view to licensing and classification.
• Recommend to Hotel Registration Committee, all accommodation properties eligible for licensing and classification.
• Recommend action with respect to any changes in requirements for licensing and classification
• Investigation of complaints with regard to accommodation sector and ancillary services.
• Responsible for production of Winter and Summer rates sheets for accommodation sector in Barbados.
• Advise small properties on matters such as consolidation bulk purchasing of materials and products available under the Government Refurbishing Scheme and Hotel Aid Act
• Escorted Travel Agents on Fam Visits
• Assisted with planning and execution of CTC 20
• Attended Conference on Sustainable Tourism Development hosted by the CTO in Paramaibo, Suriname in April, 1999
• Assisted with planning of Hotel and Restaurant Dining Festivals which were held from 1987-1990 and 1994.

• Assisted arriving and departing passengers at the Grantley Adams International Airport
• Escorted Travel Agents, Journalists and other VIP's on familiarization Visits.

• Organization of Guest Programs with emphasis on activities for children