Cheryl Tierney

• Develop and execute marketing plans to increase home health referrals and patient census.
• Establish and maintain relationships with physicians, hospitals, skilled nursing facilities, and case managers.
• Conduct in-service training and presentations to educate healthcare professionals about home health services.
• Analyze market trends and competitors to identify new business opportunities.
• Track and report referral sources and conversion rates to optimize marketing efforts.
• Ensure all marketing and outreach activities comply with federal and state regulations.

• Education for physicians, families, and patients regarding hospice services.
• Build relationships with new referral sources and maintain current relationships with established referral sources.
• Prepare business plan and maintain target list.
• Patient pre-assessments.

• Built and nurtured relationships with key referral sources to generate referrals.
• Organized community events and participated in community events to promote home health services.
• Provided educational resources to patients and families about available care options.
• Collaborated with clinical teams to ensure seamless patient transition from referral to admission.
• Maintained detailed records of outreach activities and referrals trends using CRM software.

• Audit clinical records for quality completion and per medicare guidelines for reimbursement.
• Review appropriate coding for treatments & diagnosis.
• Provided in-service to staff on audit results.
• Set up and performed systems to follow conditions of participation.

SALES MANAGER

• Built relationships with physicians, hospitals, nursing facilities, case managers, and clinics.
• Prepare business plan and target lists.