Cheryle (Baldwin) Mundy
Marietta,GA
Summary
Experienced and results-driven sales professional and relationship builder with expertise in commercial building materials and construction. Increase sales by pursuing projects from specification to purchasing. Emphasis is placed on client acquisition and relationship management with the goal of securing long term, recurring sales.
Overview
25
25
years of professional experience
Work History
Business Development Manager East Coast
Lumabuilt
Marietta, GA
03.2023 - 11.2026
- Established and developed a new geographic territory from the ground up, driving long-term sales growth throughout the east coast by building relationships with architects, driving product specifications and establishing brand presence to generate new projects and revenue.
- Secured a 2.5 million order in the first 18 months of employment for the new Tennessee Titans stadium.
- Managed Lumabuilt architectural relationships with frequent travel to markets, presenting CEUs, as well as regular follow-up and updated product information.
- Maintained CRM records for Lumabuilt contacts, opportunities, and sales activity.
- Determined business development opportunities and implemented effective strategy for calling on the appropriate firms to secure specifications.
- Managed budgets and resources efficiently to maximize return on investment.
National Sales Manager Commercial
Valinge Flooring
12.2020 - 06.2022
- Responsible for developing relationships with spec rep agencies throughout the United States and Canada to partner with and promote the start-up of Valinge North America.
- Extensive travel to work and train new partners throughout the United States.
- Responsible for the development of a CEU on mechanical locking systems in flooring.
- Created processes and quality customer service standards, goals and best practices for new hires as well as CRM set up.
- Responsible for the recruitment and hire of new territory managers.
- Participate in industry tradeshows to increase brand awareness as a start-up company in US or instrumental in generating 5 million in revenue the first nine months of operation in NA.
Architectural Sales Manager - National
HMI Cardinal
10.2019 - 06.2020
- Responsible for developing relationships with major hotel brands and large hospitality firms throughout the United States & Canada increasing specs and closing 4 projects in first 3 months.
- Increased presence in new segments including multi-family and entertainment (Disney).
- Responsible for the development of a CEU on glass shower enclosures.
- Supported sales reps through the sales cycle by tracking all projects through CRM and working directly with the architect, general contractors and owners.
- Responsible for current work on national standards for Marriott's W Hotel and new scheme for Hilton's Homewood Suites brand.
- Participate in industry tradeshows.
Territory Sales Manager - SE Region
Aristech Surfaces, LLC
10.2018 - 10.2019
- Within first month secured specification for large 500 room hotel project in Miami.
- Responsible for strategic development of SE territory to maximize and grow revenue and profits by selling Aristech Surfaces products to existing customers and new businesses.
- Transitioning the Florida market from distributorship sales to direct sales.
- Built relationships with region's top solid surface fabricators to develop brand awareness.
- Building and maintaining commercial projects in CRM pipeline to track and close projects.
- Managing pricing for large projects through Atlanta distributor and Florida market.
- Responsible for executing sales and marketing programs to establish long term goals.
Commercial Sales Specialist - SE Region Including AL, GA, TN, FL, LA, MS, TX, OK, MO
Florida Tile, Cotto D'Este
08.2012 - 04.2018
- Grew sales in excess of 11%-18% each year receiving top sales award throughout the US in first two years for sales in excess of 6 million.
- Trained and mentored sales team of 17+ at Florida Tile distributors throughout the SE resulting increased specifications and 15% sales growth each year.
- Implemented an aggressive email blast campaign increasing sample requests 25%.
- Developed relationships with IHG and Hilton to attend owner's conferences and have Florida Tile approved as a vendor for their properties.
- Developed strategic relationships with the A&D community to obtain specifications.
- Instrumental in developing NA's including Regions Bank, Chuze Fitness, At Home & Bealls.
Territory Sales Representative - Metro Atlanta
Daltile
10.2001 - 05.2012
- Grew initial client base from $800,000 to $8.5 million in 6 years, closed 90% of all projects and grew customer base by 28% each year.
- Extensively followed up with clientele to answer questions, resolve concerns, and provide quotes and alternates for large commercial projects in excess of $500,000.
- Frequently earned recognition for top sales rep in the US and received President's award twice by exceeding goals 20%-30%.
- Providing builder programs for large homebuilders.
- Managing multiple high dollar projects including pricing, ordering and on time delivery.
- Generating referrals and building personal relationships with each client to close sales through diligent customer service.
Education
Bachelor of Science - Interior Design
Florida State University
Tallahassee, FLSkills
- Microsoft Office proficiency
- Territory planning
- Specification selling
- Account development
- Relationship management
- Business development
- Presentation skills
- Organizational skills
- Time management
- Problem-solving skills
- Written and verbal communication
ADDITIONAL TRAININGS
- CCTS Certified Ceramic Tile Specialist
- Master Certification, Grant Cardone Sales Training University
Timeline
Business Development Manager East Coast
Lumabuilt
03.2023 - 11.2026
National Sales Manager Commercial
Valinge Flooring
12.2020 - 06.2022
Architectural Sales Manager - National
HMI Cardinal
10.2019 - 06.2020
Territory Sales Manager - SE Region
Aristech Surfaces, LLC
10.2018 - 10.2019
Commercial Sales Specialist - SE Region Including AL, GA, TN, FL, LA, MS, TX, OK, MO
Florida Tile, Cotto D'Este
08.2012 - 04.2018
Territory Sales Representative - Metro Atlanta
Daltile
10.2001 - 05.2012
Bachelor of Science - Interior Design
Florida State University