Chetan Gupta

• Spearheaded the end-to-end product development for Company’s B2C and B2B initiatives
• Created and headed Product Marketing and Branding teams for E-commerce business accounting for 35% of overall Company’s revenue
• Increased the ROI from 30% to 120% through analyzing and validating the ongoing campaigns performance, and implementing enhancements
• Drove 100% growth in user engagement leveraging GA and Semrush Analytics, and implementing product enhancements
• Supervised the development of a User Mobile Diagnostic tool focused on creating a unique online marketplace for Mobile phone Trade-ins
• Launched online marketplace, in strategic partnership with Mobile OEMs, generating revenue of USD 2.5 million
• Role encompasses liaison with Senior management and Strategic team, presenting overall business performance and planning

• Initiated the South India operations, starting from location planning, hiring and training workforce, on-boarding service providers (tutors) and Pricing & Product strategies
• Positioned technology-based services in the market of Bangalore, and added a revenue stream of USD 5 million
• Executed offline marketing campaigns and achieved 10,000 subscriptions equivalent to USD 3 million
• Contracted profitable partnerships with various Sports clubs, Educational institutions, resulting in annual turnover of USD 2 million
• Program managed the development, testing and launching of the Mobile app, thus taking our services online
• Leveraged, designed and initiated Product Marketing Campaigns primarily focused on Tier 2/3/4 cities of India
• Led the product content creation and subsequently analyzed the traffic patterns
• Conducted daily and weekly reviews with team leveraging analytics provided by GA and other tools

• Supervised strategic accounts in Asia-Pacific delivering annual turnover of USD 42 million, with year-on-year 5% growth
• Directed and launched business in the markets of Cambodia, Taiwan, Philippines, Myanmar and Singapore, accounting for minimum USD 2 million in revenue
• Expanded wallet share, with existing customers, by 15 % through data analysis, improving internal processes and working backwards from Customer requirements
• Strategized renewed grade-mix and product-mix that enhanced the Company’s gross margins by 8

· Analyst and Product Developer for Encoway & Systemair, German manufacturing companies