Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Skills
Work Availability
Timeline
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Chirihane Chidiac

Chirihane Chidiac

Edmonton

Summary

Experienced Social Media and Digital Marketing Manager with a proven track record of developing innovative strategies to enhance business visibility and drive commercial growth. Adept at content creation, campaign management, and social media optimization across multiple platforms, including YouTube, TikTok, and Instagram. Recognized for increasing brand engagement and achieving measurable results. Seeking to leverage skills and experience to contribute to a dynamic team in Canada's marketing industry. Results-driven professional with a strong background in driving channel strategy, optimizing sales performance, and building solid partner relationships. Known for fostering team collaboration and adapting to evolving business needs. Skilled in strategic planning, negotiation, and stakeholder management, focused on achieving measurable results.

Overview

14
14
years of professional experience

Work History

Social Media Channel Manager

Qatar Airways
11.2018 - 10.2024
  • Developed and executed global social media strategies, with a focus on increasing engagement across all major platforms
  • Managed the end-to-end lifecycle of social media campaigns, from ideation to delivery, ensuring high-quality visuals, copy, and customer engagement
  • Lead a content team of 5 People and multiple agencies insuring a smooth workflow and content production
  • Led the social media strategy for high-profile events, including three FIFA World Cups, Formula 1, partnerships with FC Bayern Munich, Paris Saint-Germain, AFC, UCL Champions League and Formula 1
  • Directed the successful launch of Qatar Airways on TikTok and YouTube, in addition to achieving a follower increase of 200% across all channels, growing to 47 million+ followers
  • Increased brand visibility and engagement by curating targeted content, utilizing paid media, and leveraging SEO/SEM strategies
  • Analyzed performance metrics and provided actionable insights to optimize future campaigns
  • Authored news stories, descriptive content and blogs to enhance brand exposure across multiple online channels and build customer engagement
  • Leading brand standards in content production from photography and videography to copy, content and branded visuals and creatives
  • Managed high-profile influencer campaigns, ensuring maximum exposure and optimal collaboration outcomes
  • Strategized and managed paid media campaigns to maximize reach, engagement, and ROI

Online Content Producer

Fortune Promoseven McCann
08.2015 - 11.2018
  • Oversaw the content production for Aspire Zone Foundation's social media platforms, increasing followers by 90%
  • Oversaw the content production for Ooredoo's social media platforms, increasing followers by 10% in 3 months
  • Designed and implemented marketing strategies to meet clients' business goals, resulting in significant brand growth
  • Key Achievement: Reached 1 million followers for Aspire Zone
  • Collaborated with graphic designers to create visually appealing images and infographics to accompany written content.
  • Spearheaded social media strategy by crafting shareable posts that encouraged user interactions and fostered community engagement.
  • Managed editorial calendar to ensure timely publication of articles, videos, and other content types.
  • Continuously refined writing skills by attending industry events, workshops, and online courses to stay current with best practices and emerging trends.

Community Manager & Content Producer

Hello Qatar
06.2017 - 06.2018
  • Managed the production and distribution of social media content, ensuring alignment with brand goals
  • Built and maintained strong professional relationships with key stakeholders and clients
  • Developed and implemented strategies that increased the platform's following by 50%
  • Elevated Hello Qatar to become the third-largest fan-based platform in the region

Director, Producer, Senior Editor

Qatar Vision
02.2011 - 08.2015
  • Managed multimedia projects from conceptualization to final delivery, working closely with clients to ensure satisfaction
  • Directed short films, documentaries, and advertisements, ensuring high production quality
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

Education

MSC - Marketing

University of Glasgow
United Kingdom
01.2024

BA - Mass Communications

Notre Dame University
Lebanon
01.2010

Skills

  • Campaign Development
  • Digital Marketing
  • Social Media Strategies
  • Project Management
  • Stakeholder Management
  • Brand Vision
  • Ideation
  • Scriptwriting
  • Directing
  • Production
  • Post Production
  • Photography
  • Filming
  • Scheduling
  • Situation Assessment
  • Strategy
  • Response
  • Campaigns
  • SEO
  • SEM
  • ROI Assessment
  • Monitoring
  • Content Assessment
  • Reporting
  • Generating Leads
  • Marketing
  • Negotiation
  • CRM proficiency
  • Influencer management
  • Analytics
  • Google Ads

Accomplishments

  • Successfully delivered multiple award-winning social media campaigns, elevating brand visibility for Qatar Airways across global platforms.
  • Achieved a remarkable 80% increase in followers across all channels, surpassing 47 million followers.
  • Strategized and launched Qatar Airways' YouTube and TikTok channels, positioning the airline as the top Aviation brand on both platforms in less than a year.
  • Led social media strategies for international events, including three FIFA World Cups and partnerships with FC Bayern Munich, Paris Saint-Germain, Formula 1, boosting brand alignment with global sporting events.
  • Grew Hello Qatar's fan base by 50%, positioning it as the third-largest fan-based platform in the region within a year.

Languages

Fluent in English
Fluent in French
Fluent in Arabic

Skills

Campaign Development, Digital Marketing and Social Media Strategies, Project Management, Stakeholder Management, Brand Vision, Ideation, Scriptwriting, Directing, Production, Post Production, Photography, Filming, Scheduling, Situation Assessment, Strategy, Response, Campaigns, SEO, SEM, ROI Assessment, Monitoring, Content Assessment, Reporting, Generating Leads

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Social Media Channel Manager

Qatar Airways
11.2018 - 10.2024

Community Manager & Content Producer

Hello Qatar
06.2017 - 06.2018

Online Content Producer

Fortune Promoseven McCann
08.2015 - 11.2018

Director, Producer, Senior Editor

Qatar Vision
02.2011 - 08.2015

MSC - Marketing

University of Glasgow

BA - Mass Communications

Notre Dame University
Chirihane Chidiac