CHISOM IFEADIKE
Lithonia,GA
Summary
Web Strategy & Organic Growth Leader with 6+ years of experience owning high-impact digital platforms across enterprise and public-sector environments. Specializes in SEO and Generative Engine Optimization (GEO), scalable content architecture, and CMS governance to drive discoverability, engagement, and measurable business outcomes across B2B and B2C audiences.
Experienced in Agile product environments, partnering with product, engineering, marketing, and analytics teams to prioritize roadmaps, optimize conversion paths, and implement performance-driven web standards. Strong foundation in technical SEO, structured content, accessibility (WCAG 2.1 AA), and experimentation — aligning web strategy with growth, adoption, and pipeline objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Web Strategy & Content Lead
College Board
06.2023 - Current
- Led technical and on-page SEO strategy, improving organic visibility through structured content models, internal linking frameworks, and performance optimization.
- Established CMS (Drupal) governance standards and scalable publishing workflows, enhancing brand consistency, accessibility compliance, and SEO hygiene across thousands of pages.
- Collaborated with product, marketing, and analytics teams to streamline user journeys and optimize key conversion paths.
- Ensured compliance with ADA/WCAG 2.1 AA accessibility standards and supported internationalization through partnerships with localization teams.
- Designed content strategy to boost engagement across consumer, B2C, and prospective employee audiences for not-for-profit organization.
Digital Experience Product Owner (Contract)
AT&T
09.2022 - 03.2023
- Directed digital experience initiatives as Product Owner, prioritized backlog and planned roadmap.
- Translated business objectives into digital experience requirements, aligning UX and content with performance optimization to meet growth targets.
- Led sprint planning and aligned stakeholders across design, engineering, and marketing teams to foster collaboration.
- Created detailed reports on customer segmentation, customer journey mapping, and user behavior analysis.
Lead Digital Content Strategist (Contract)
WestRock
03.2022 - 09.2022
- Improved digital engagement by 15% through strategic content restructuring and data-informed optimization.
- Conducted SEO audits and content gap analyses, enhancing topic authority and increasing organic visibility.
- Collaborated with cross-functional teams to align web strategy with product positioning and marketing campaigns, facilitating cohesive messaging.
- Supported implementation of scalable CMS (Sitecore) workflows to streamline content operations.
Web Strategy & Accessibility Manager
Fulton County Government Center
06.2019 - 03.2022
- Led digital modernization initiatives across high-traffic public sector web properties, improving accessibility, performance, and user experience.
- Established publishing standards, metadata frameworks, and accessibility (WCAG 2.1 AA) compliance processes across digital properties, reducing legal risk and improving equitable access.
- Established governance standards for content publishing and taxonomy, enhancing ADA compliance across multiple departments.
- Partnered with cross-functional stakeholders to align digital services with citizen needs and operational priorities.
Education
Bachelor of Science - Biology, minor in Computer Science
Georgia State University
Atlanta, GA05-2021
Skills
- Web Strategy & Governance
- B2B & B2C Digital Growth Strategy
- User Experience Design
- Conversion Rate Optimization (CRO)
- SEO & Generative Engine Optimization (GEO)
- Technical SEO
- Data-Driven Performance Optimization
- Content Architecture & Information Design
- Webflow & CMS Platform Management
- Product Ownership (Agile/Scrum)
- Cross-Functional Leadership
Certification
- Six Sigma Yellow Belt, 6sigmastudy
- SAFe Scrum Master, Scrum Alliance
- Certified Scrum Product Owner, Scrum Alliance
- Certified Scrum Master, Scrum Alliance
- User Experience Design, Georgia Institute of Technology Certificate
- Visual Elements of User Interface Design, California Institute of The Arts
Timeline
Senior Web Strategy & Content Lead
College Board
06.2023 - Current
Digital Experience Product Owner (Contract)
AT&T
09.2022 - 03.2023
Lead Digital Content Strategist (Contract)
WestRock
03.2022 - 09.2022
Web Strategy & Accessibility Manager
Fulton County Government Center
06.2019 - 03.2022
Bachelor of Science - Biology, minor in Computer Science
Georgia State University