Google Ads Search Certification
Chris Ditty
Director Of Client Strategy
Sylvan Lake,MI
Summary
Accomplished Director of Digital Strategy with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
23
23
years of professional experience
8
8
years of post-secondary education
Work History
Director of Client Strategy
High Level Marketing
West Bloomfield, MI
04.2021 - 04.2022
- Streamlined RFP and RFI processes in tandem with joint client steering committee meetings to define KPIs and quality metrics.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed divisional marketing, advertising and new product development.
- Drove initiatives to enhance client satisfaction and employee growth.
- Defined the client brand, audience, analytics, and competition to capture insights upon which creative solutions were proposed.
- Implemented the Digital Strategy team plan, clarified roles of members and introduced new processes to boost quality across departments.
- Led a multi-disciplinary creative team in developing an innovative blueprint process that streamlined and reduced website production time by over 50%.
- Experienced working within Google Analytics, SEMrush, NLP tools, Salesforce, HubSpot, and various Content Management Systems.
- Implemented a highly communicative, collaborative team culture throughout the strategy, sales, and production process.
- Increased business profits 50% by streamlining processes and motivating clients to increase their investment in digital marketing.
Creative Director
High Level Marketing
West Bloomfield, MI
04.2014 - 04.2021
- Established procedures and quality standards for department.
- Developed strategic direction and overarching digital strategy for all clients.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Collaborated with production on task list creation to meet overall project goals on time.
- Oversaw, guided and coached 8 designers, information architects, and content strategists.
- Presented creative concepts and recommendations to clients in a strategic, compelling, and inspiring way.
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
- Experience working within Adobe CC, SEMrush, NLP tools, Teamwork, JIRA, and various CRMs.
- Oversaw hiring, training and direction of creative personnel to achieve optimal results.
- Fostered highly communicative, collaborative team culture to ensure the best possible outcome for every project in production.
Owner / Creative Director
7 Elements Of Dezign
Sylvan Lake, MI
02.2011 - 04.2014
- Founded and managed a Digital Marketing business, growing revenue to $100K in first year.
- Managed day-to-day business operations.
- Aligned branding initiatives and sales strategies with client goals.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.
- Designed and developed comprehensive branding strategies based on client needs.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Evaluated suppliers to maintain tight cost controls and maximize business operational performance.
Director of Marketing and Admissions
Communicare Michigan
Royal Oak, MI
01.2009 - 02.2011
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Generated 100% NEW sales through effective networking and marketing strategies to grow new business and increase productivity.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Built a MI-based branch of business and opened 2 fully staffed offices within 2 years.
- Developed and implemented social and digital plans, promotional calendars and marketing programs.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Bachelor of Arts - Sociology And Marketing
Western Michigan University
Kalamazoo, MI 08.1992 -
Some College (No Degree) - Automotive Design
College For Creative Studies
Detroit, MI 01.1999 -
Some College (No Degree) - IT Management
Lawrence Technological University
Southfield, MI 01.2006 -
Some College (No Degree) - Graphic Design
The Art Institute of Pittsburgh
Pittsburgh, PA 08.2008 -
Skills
Client RelationshipsEOS ImplementationStrategy DevelopmentBrand DevelopmentWeb Design DevelopmentUI/UX DesignSearch Engine OptimizationDigital MarketingEntrepreneurship
Attention to Detail
Google Workspace
Software
Google Ads Display Certification
Google Ads Measurement Certification
Google Analytics Individual Qualification
LinkedIn SEO Skills
Adobe CC
SEMrush
JIRA
Confluence
Teamwork
Salesforce
Hubspot
Timeline
Director of Client Strategy
High Level Marketing
04.2021 - 04.2022
Creative Director
High Level Marketing
04.2014 - 04.2021
Owner / Creative Director
7 Elements Of Dezign
02.2011 - 04.2014
Director of Marketing and Admissions
Communicare Michigan
01.2009 - 02.2011
Some College (No Degree) - Graphic Design
The Art Institute of Pittsburgh
08.2008 -
Some College (No Degree) - IT Management
Lawrence Technological University
01.2006 -
Some College (No Degree) - Automotive Design
College For Creative Studies
01.1999 -
Bachelor of Arts - Sociology And Marketing
Western Michigan University
08.1992 -