Summary
Overview
Work History
Education
Skills
Timeline
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CHRIS ELLIS

Troutman,NC

Summary

Dynamic entrepreneur with a proven track record at Desired Image, excelling in strategic thinking and customer relations. Spearheaded innovative collision repair processes, enhancing service quality and client satisfaction. Recognized for building strong brand loyalty and optimizing operational efficiency, significantly reducing turnaround times while mentoring teams to achieve excellence in restoring customers investments to before collision condition. Achieved championship with Roush Racing in 2007, as well as many wins over the course of my tenure as a top performing athlete in the industry.

Overview

22
22
years of professional experience

Work History

Entrepreneur

DESIRED IMAGE COLLISION AND CUSTOMS
01.2012 - 02.2025
  • Developed customized collision repair processes to enhance service quality and client satisfaction.
  • Managed project timelines, ensuring efficient workflow and on-time completion of vehicle collision repairs.
  • Led a team in implementing innovative solutions for complex vehicle modifications and repairs.
  • Fostered relationships with suppliers to secure high-quality materials at competitive prices.
  • Streamlined operational procedures, reducing turnaround time for customer vehicle repairs significantly.
  • Oversaw financial management, optimizing budget allocations for tools, equipment, and labor costs.
  • Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
  • Managed project timelines, ensuring efficient workflow and on-time completion of vehicle repairs according to procedures and specification

Car Chief / Tire Changer

Roush Racing
01.2003 - 09.2010
  • Managed vehicle maintenance and repair operations, ensuring adherence to safety protocols and competitive advantage
  • Coordinated team efforts in diagnosing and resolving complex mechanical issues efficiently.
  • Streamlined workflow processes, resulting in improved turnaround times for vehicle service completion ensuring timely loading for competition.
  • Mentored junior technicians, enhancing skill development and promoting best practices in the workshop.
  • Tested fitment and performance at tests and simulation equipment. K. Rig / Chassis Dyno/ Windtunnels

Education

GM ASEP Program Applied Science of Auto Mechanics

Monroe Community College
Rochester, NY
06-2000

Skills

  • Goal setting
  • Entrepreneurial personality
  • Strategic thinking
  • Customer relations
  • Team development
  • Brand building
  • Innovative mindset
  • Risk mitigation
  • Decision-making
  • Customer service
  • Critical thinking/ Problem solving

Timeline

Entrepreneur

DESIRED IMAGE COLLISION AND CUSTOMS
01.2012 - 02.2025

Car Chief / Tire Changer

Roush Racing
01.2003 - 09.2010

GM ASEP Program Applied Science of Auto Mechanics

Monroe Community College
CHRIS ELLIS