Chris Ferina
ENTERPRISE SOFTWARE & SaaS SALES EXECUTIVE
FREEHOLD,NJ
Summary
Enterprise software and SaaS sales executive with 35+ years in technology and 25+ years in enterprise software sales, generating more than $55M in software and services revenue. Deep experience selling complex enterprise solutions across digital commerce, CMS/DXP, ERP, personalization, experimentation, digital asset management and professional services. Proven ability to engage C-level and SVP stakeholders, develop new enterprise business, expand strategic accounts, and build partner-driven pipeline. Earlier career foundation in software development, systems analysis and management consulting provides a strong technical and business foundation for complex solution sales and contract negotiation.
Overview
36
36
years of professional experience
Work History
Strategic Account Executive
PIVOTREE
10.2025 - Current
- Advance 10 account plans quarterly for strategic customers to support expansion, renewals, and multi-service growth.
- Track 5 qualified opportunities weekly across North American enterprise accounts to maintain a healthy services pipeline.
- Drive new business development by positioning managed services, functional application support, and professional services to enterprise buyers.
- Expand strategic North American accounts through consultative selling and cross-sell conversations tied to customer priorities.
- Navigate complex sales cycles with C-level stakeholders, aligning business needs, solution scope, and commercial terms.
Enterprise Account Executive
CONTENTFUL (acquired by Salesforce)
06.2024 - 08.2025
- Built $3M+ pipeline through prospecting, industry events, and technology and services partners across the Northeast.
- Managed 30 enterprise opportunities weekly across complex sales cycles, coordinating stakeholder follow-up and next steps.
- Sold Contentful CMS, visual editor, and personalization solutions to enterprise buyers with a consultative, solution-based approach.
- Won enterprise accounts including Take-Two, Guardian Life, Apryl/Progyny Global, Newrez, and Spotify.
- Expanded existing enterprise relationships through targeted account planning and follow-through after initial sale.
Regional Sales Manager
SITESPECT (acquired by Monetate)
06.2023 - 06.2024
- Built 4 new enterprise opportunities monthly through targeted prospecting, partner outreach, and disciplined follow-up.
- Developed and executed territory strategy, building $1.5M+ pipeline through prospecting, industry events, and technology partners.
- Owned new-logo enterprise SaaS sales across the East Coast for A/B testing and personalization solutions.
- Applied enterprise and strategic sales skills to navigate complex sales cycles with enterprise buyers and stakeholders.
- Used territory planning and account planning to prioritize high-potential prospects and maintain focused regional coverage.
Enterprise Account Executive
OPTIMIZELY
11.2020 - 04.2023
- Generated $3.5M+ in software and services revenue across enterprise PaaS and SaaS sales in the Northeast.
- Closed $175K average deal size ARR by advancing complex enterprise opportunities through contract negotiation.
- Managed net-new and existing enterprise PaaS and SaaS accounts across the Northeast, balancing pipeline management with account expansion.
- Sold DXP, CMP, CDP, and experimentation solutions aligned to customer priorities across digital commerce and content platforms.
- Won enterprise accounts including Ford Motor Company, Estée Lauder, Memorial Sloan Kettering, WIN Waste Innovations, American Medical Association, Wizards of the Coast, and Willis Towers Watson.
Enterprise Account Executive
SITECORE
07.2019 - 10.2020
- Generated $1.5M+ in software/services revenue through enterprise PaaS/SaaS deals across the Mid-Atlantic.
- Closed average deal size of $135K ARR by selling DXP, DAM, and managed cloud solutions to enterprise buyers.
- Sold enterprise PaaS/SaaS solutions across the Mid-Atlantic, including DXP, DAM, and managed cloud offerings.
- Secured enterprise accounts including TESSCO Technologies, AAA Mid-Atlantic, Allegis Group, and Dentons US LLP.
- Drove Enterprise & strategic sales across complex buying cycles, aligning solutions to multiple stakeholder needs.
- Built new business development opportunities throughout the Mid-Atlantic by targeting enterprise prospects and vertical fit.
- Expanded existing enterprise relationships by positioning additional DXP, DAM, and cloud services against customer priorities.
Vice President of Sales
WEBLINC / WORKAREA COMMERCE CLOUD (acquired by VTEX)
04.2016 - 05.2019
- Generated $9M+ in software/services revenue through mid-market and enterprise SaaS sales across complex deal cycles.
- Closed average deal size of $215K ARR by positioning SaaS value across enterprise buyers and stakeholders.
- Led AE, SDR, and SE teams to drive consistent execution across pipeline generation and sales delivery.
- Built sales strategy to support enterprise and strategic sales across mid-market and larger accounts.
- Developed partner relationships that extended reach and created additional demand across the commerce cloud market.
- Built pipeline through new business development and disciplined account expansion in SaaS and digital commerce.
- Won enterprise accounts across retail, consumer, and specialty brands, strengthening market credibility and launch momentum.
Corporate Account Executive – Retail Vertical
NETSUITE (acquired by Oracle)
04.2014 - 04.2016
- Generated $2M+ in software/services revenue with average deal size of $175K ARR across retail enterprise accounts.
- Closed enterprise retail accounts including Blue Apron, Di Bruno Bros., Jimmy Jazz, and Omni Furniture.
- Sold enterprise SaaS ERP solutions to retail organizations across the Northeast region.
- Positioned maintenance and professional services alongside software offerings to support larger enterprise deals.
- Managed complex sales cycles through contract negotiation and account planning across retail prospects.
Senior Sales Executive
DEMANDWARE (acquired by Salesforce)
05.2012 - 04.2014
- Generated $2.5M+ in software/services revenue across enterprise SaaS commerce opportunities in the Mid-Atlantic.
- Drove average deal size of $225K ARR through enterprise account pursuit and disciplined qualification.
- Won enterprise accounts including Under Armour, Chicco USA, Ashley Stewart, and Crayola through targeted new business development.
- Managed complex sales cycles with C-level selling and coordinated stakeholder alignment across commerce solution evaluations.
- Expanded enterprise SaaS commerce presence across the Mid-Atlantic by pairing solution selling with account expansion discipline.
Senior Sales Executive
iCONGO / HYBRIS (acquired by SAP)
08.2009 - 05.2012
- Generated $9M+ in software and services revenue by selling eCommerce platform licenses, maintenance, services, and training across the Northeast.
- Closed enterprise deals with an average size of $350K ARR, reflecting disciplined account targeting and complex cycle management.
- Won enterprise accounts including UniFirst, ABB Concise, Calumet Photo, Skis.com, and Stella & Dot through consultative selling.
- Expanded relationships across existing clients by positioning platform, maintenance, services, and training offers to address broader needs.
- Built and advanced a Northeast territory pipeline across SaaS and digital commerce opportunities.
Senior Account Executive
ATG (acquired by Oracle)
02.2008 - 08.2009
- Generated $1.5M+ in software and services revenue through enterprise commerce software, maintenance, and training sales.
- Sold enterprise commerce software, maintenance, services, and training to support complex buying decisions.
- Secured enterprise accounts including Lego, Upromise, Affinion Group, LL Bean, and Casual Male.
- Expanded enterprise relationships by aligning offerings to client needs across software, services, and training.
Engagement / Account Executive
BROADVISION
06.2000 - 01.2008
- Generated $15M+ in software and services revenue through enterprise account development and complex deal execution.
- Managed strategic enterprise accounts across software sales, account management, and professional services engagements.
- Built relationships with C-level stakeholders at major accounts including OfficeMax, Audible, and Samsung.
- Expanded pipeline and territory coverage through disciplined account planning and new business development.
- Negotiated contracts and forecasted opportunities across complex sales cycles to support long-term growth.
Manager, Management Consulting Practice
ERNST & YOUNG LLP
10.1997 - 06.2000
- Generated new business across enterprise accounts through consultative selling, supporting revenue growth and long-cycle pursuits.
- Managed client relationships and coordinated cross-functional teams on software development initiatives using E&Y's project life-cycle methodology.
- Supported key accounts including GE Capital, NationsBank, and Bank of America with tailored presentations, follow-up, and contract negotiations.
Senior Systems Analyst
LUCENT TECHNOLOGIES
09.1996 - 10.1997
- Designed internal software system components to streamline workflows and support more consistent day-to-day operations.
- Developed and refined application logic to improve functionality, maintainability, and alignment with user needs.
- Documented technical specifications and process changes to support implementation, troubleshooting, and future enhancements.
Senior Systems Analyst
COLGATE-PALMOLIVE
03.1995 - 09.1996
- Analyzed internal business requirements and translated user needs into clear system specifications for development.
- Designed application workflows and data structures to support reliable internal software operation.
- Developed internal software features and maintained code to support ongoing business processes.
Programmer / Analyst
SANOFI WINTHROP PHARMACEUTICALS
01.1993 - 03.1995
- Analyzed business and technical requirements to translate user needs into practical software specifications.
- Developed internal client/server applications that supported daily operations and improved data access for end users.
- Documented program logic, procedures, and system changes to support maintenance, testing, and future updates.
Technical Support / Applications Programmer
AXIOM SYSTEMS GROUP, INC.
01.1991 - 01.1993
- Provided technical support for application users, diagnosing errors and restoring functionality with clear, timely communication.
- Built and maintained client/server application features, translating business needs into workable development changes.
- Documented procedures and recurring issues to improve handoffs, reduce repeat troubleshooting, and support consistent service.
Education
Bachelor of Science - Computer Science, Mathematics Focus
Marist University
PoughkeepsieSkills
- Enterprise & strategic sales
- New business development
- Account expansion
- C-level selling
- Complex sales cycles
- Consultative selling
- Pipeline management
- Sales forecasting
- Territory planning
- Account planning
- Contract negotiation
Timeline
Strategic Account Executive
PIVOTREE
10.2025 - Current
Enterprise Account Executive
CONTENTFUL (acquired by Salesforce)
06.2024 - 08.2025
Regional Sales Manager
SITESPECT (acquired by Monetate)
06.2023 - 06.2024
Enterprise Account Executive
OPTIMIZELY
11.2020 - 04.2023
Enterprise Account Executive
SITECORE
07.2019 - 10.2020
Vice President of Sales
WEBLINC / WORKAREA COMMERCE CLOUD (acquired by VTEX)
04.2016 - 05.2019
Corporate Account Executive – Retail Vertical
NETSUITE (acquired by Oracle)
04.2014 - 04.2016
Senior Sales Executive
DEMANDWARE (acquired by Salesforce)
05.2012 - 04.2014
Senior Sales Executive
iCONGO / HYBRIS (acquired by SAP)
08.2009 - 05.2012
Senior Account Executive
ATG (acquired by Oracle)
02.2008 - 08.2009
Engagement / Account Executive
BROADVISION
06.2000 - 01.2008
Manager, Management Consulting Practice
ERNST & YOUNG LLP
10.1997 - 06.2000
Senior Systems Analyst
LUCENT TECHNOLOGIES
09.1996 - 10.1997
Senior Systems Analyst
COLGATE-PALMOLIVE
03.1995 - 09.1996
Programmer / Analyst
SANOFI WINTHROP PHARMACEUTICALS
01.1993 - 03.1995
Technical Support / Applications Programmer
AXIOM SYSTEMS GROUP, INC.
01.1991 - 01.1993
Bachelor of Science - Computer Science, Mathematics Focus
Marist University