Chris Flatt
Kansas City,MO
Summary
Accomplished and results-driven Sales Manager/Director of Sales with over 20 years of experience leading high-performing teams and driving revenue growth. Proven expertise in developing and executing strategic sales plans, cultivating long-term client relationships, and identifying new business opportunities. Adept at managing & coaching sales teams and ensuring the achievement of sales targets and KPIs. Strong analytical skills with a deep understanding of market trends, competitor analysis, and customer needs. Recognized for consistently exceeding sales goals, improving operational efficiencies, and contributing to overall business success.
Overview
22
22
years of professional experience
Work History
National Sales Manager/Director of Sales & Customer Service
Pearl Corporation
10.2016 - 03.2025
- Developed and implemented sales strategies to drive business growth in new and existing markets.
- Led, coached, and mentored a high-performing sales team to ensure goal attainment and skill development.
- Conducted sales forecasting and analyzed market trends to allocate resources effectively.
- Fostered long-term client relationships to drive business growth and retention.
- Optimized sales processes to enhance efficiency and close rates, exceeding revenue goals.
- Collaborated with marketing, product, and finance departments to align sales strategies with business objectives.
- Managed the sales budget, tracked performance, and reported regularly to executive management.
- Represented the company at trade shows and events, promoting products and strengthening brand presence.
- Managed national sales programs, supervised 19 sales & customer service representatives.
Regional Sales Manager – Southeastern U.S. Territory
KHS America
01.2013 - 10.2016
- Identified and converted business opportunities in a key regional territory, increasing sales revenue.
- Built and maintained strong relationships with existing customers to ensure satisfaction and foster repeat business.
- Developed territory plans and strategic sales initiatives to maximize regional coverage and revenue.
- Collaborated with internal teams to ensure seamless product delivery and customer service.
- Executed successful promotional events and trade shows.
Independent Sales Representative – Southeastern U.S. Territory
World Class Percussion
09.2009 - 12.2012
- Drove sales by identifying and converting leads in a competitive territory.
- Managed customer relationships and provided ongoing support to ensure satisfaction.
- Delivered sales reports and forecasts to track performance and inform strategy.
- Identified new customers by attending trade-shows, networking and performing cold-calls.
- 2011 Zildjian Cymbals sales reps of the year Award.
General Manager
Fork’s Drum Closet
08.2006 - 08.2009
- Led a team to consistently exceed sales goals and drive customer satisfaction.
- Analyzed sales data and developed strategies to improve store performance.
- Developed staff training programs to ensure readiness and excellent customer service.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term growth.
Independent Sales Representative – Southeastern U.S.
Hartman Marketing/United Sales Associates
04.2003 - 07.2006
- Increased sales by targeting new clients and expanding existing relationships.
- Delivered market insights and competitor intelligence to refine sales tactics and improve performance.
- Managed a variety of musical instrument brands, providing product expertise and customer support.
Education
Computer Aided Drafting -
Tennessee College of Applied Technology
01.1992
High School Graduate - undefined
Cookeville High School
01.1989
Skills
- Sales strategy and execution
- Sales & team leadership
- Business development
- Market analysis and forecasting
- P&L management and budget oversight
- Team and culture building
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Product marketing
- Key account management
Timeline
National Sales Manager/Director of Sales & Customer Service
Pearl Corporation
10.2016 - 03.2025
Regional Sales Manager – Southeastern U.S. Territory
KHS America
01.2013 - 10.2016
Independent Sales Representative – Southeastern U.S. Territory
World Class Percussion
09.2009 - 12.2012
General Manager
Fork’s Drum Closet
08.2006 - 08.2009
Independent Sales Representative – Southeastern U.S.
Hartman Marketing/United Sales Associates
04.2003 - 07.2006
High School Graduate - undefined
Cookeville High School
Computer Aided Drafting -
Tennessee College of Applied Technology
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