Chris Story
Maize
Summary
Solid record of accomplishment in start-up companies sourcing funding, organizing structures, and recruiting top talent. Visionary leader with proven business acumen and strategic decision-making abilities. Bringing many years of industry experience and demonstrated success.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Co-Owner
ACTIVU Fitness LLC
Wichita
04.2023 - Current
- Analyzed financial reports to identify areas of improvement in operations.
- Monitored expenses closely to stay within allocated budgets for each project and initiative.
- Conducted market research initiatives to identify trends in consumer behavior.
- Built relationships with key stakeholders such as clients, partners, investors.
- Established policies and procedures to ensure compliance with local, state, and federal regulations.
- Developed and implemented marketing strategies to attract new customers.
- Provided leadership and guidance to employees while fostering a collaborative environment.
- Negotiated contracts with partners and individual contractors to secure the best terms possible.
- Reviewed employee performance evaluations regularly for accuracy and fairness.
- Created marketing campaigns to promote products and services.
- Implemented new technologies to streamline processes and improve efficiency.
- Managed day-to-day business operations including staffing, website and app performance, budgeting, accounting, and payroll processing.
- Recruited, trained, evaluated, and supervised professionals across multiple departments.
- Developed plans for expanding business operations into new markets locally and nationally.
- Resolved any client complaints or issues quickly in order to maintain positive relationships.
- Developed strategies for increasing customer loyalty and satisfaction.
- Ensured compliance with relevant laws, regulations and industry standards.
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Managed financial operations, including budgeting, forecasting, and financial reporting to ensure fiscal health.
- Implemented process improvements to increase efficiency, reduce costs, and improve service quality.
- Reviewed and approved contracts and agreements to protect company interests and ensure compliance with regulations.
- Oversaw the recruitment, training, and development of staff to build a high-performing team.
- Spearheaded the development and implementation of strategic business plans to drive growth and profitability.
- Developed and implemented policies and procedures to standardize operations and ensure compliance.
- Facilitated regular team meetings to communicate goals, share updates, and solicit feedback.
- Negotiated and secured partnerships with key stakeholders to enhance business operations and market reach.
- Engaged in community and industry events to network, promote the business, and stay informed on market developments.
Owner/Operator
Story Custom Builds
Maize
12.2020 - Current
Merchant Sales Representative
VizyPay
Maize
09.2020 - Current
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Helped resolve client problems quickly with superior customer service.
- Built strong rapport with clients by understanding needs and clearly explaining products.
- Proactively managed client correspondence and recorded all tracking and communications.
- Determined problem areas and resolved issues related to profitability and business objective achievement.
- Met frequently with technical, product management and service personnel to stay current on company offerings and business policies.
- Generated and followed up on lead lists resulting from specific marketing campaigns.
- Automated contact management system, resulting in better client organization and goal alignment.
- Increased sales by offering advice on purchases and promoting additional products.
- Catered product launches specifically and successfully towards clientele to meet business objectives and support customer relations.
- Utilized effective communication and active listening skills to create client rapport to grow profitability.
- Resolved processing fee issues that impacted sales and business outcomes.
- Identified client needs, built relationships and overcame objections to drive sales.
- Broadened territories and negotiated successful contracts by seeking out new clients and utilizing leadership skills.
- Provided sales consultations on functional and stylistic benefits of each custom product.
- Drove business development through proactive networking and relationship-building strengths.
- Recommended accurate and effective solutions to customers after identifying problems.
- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
Business Owner
On The Go PT
Maize
05.2018 - Current
- Put together realistic budgets based upon costs and fees for successfully operating the business.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Keeping all vehicles and equipment functional and well-organized to promote business performance.
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Developed strategies for motivating employees to maximize performance and customer satisfaction.
- Completed body composition tests, identified optimal fitness strategies and developed meal plans to maximize training success.
- Planned and directed fitness operations and bringing in more than $10,000 in monthly business.
- Sell and perform 30 training sessions per week.
- Hired and recruited new trainers to expand offerings and meet customer demands.
- Trained and led team of 5 staff focused on maximizing service sales and conducting weekly appointments.
- Supervise and manage 4 personal training employees.
- Set monthly goals and quotas.
- Design specific workout systems for individual clients based on performance ability.
- Develop organization systems for personal fitness plans, records and contracts.
- Teach clients how to properly operate exercise equipment.
- Bolstered customer satisfaction ratings by managing efficiently managing issues and providing dedicated service.
- Executed improvements through scheduling processes by managing client calendars and wellness plans.
- Educated customers on preventative care, nutrition, fitness, stress management and ergonomics.
- Curbed learning time by effectively developing customer rapport and training clients.
- Screened clients and performed client assessments.
- Built customer loyalty by executing effective completion of training initiatives.
- Trained clients during strength training, cardio vascular exercise and stretching.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Supplied clients with dietary restrictions and guidelines.
- Created inspirational physical training initiatives to foster healthy lifestyle decisions.
- Educated customers through creative presentations about health and personal benefits of services.
- Organized files and created new system for personal fitness plans, records and contracts.
- Grew business to attain customer base generating $30,000 per month through canvassing and cold calls.
- Provided clients with safe and reasonable exercises to perform at home or at gym.
- Elevated customer satisfaction ratings by managing issues for speedy resolution.
Private Personal Trainer
Self Employed
Maize
05.2007 - Current
- Designed specific workout systems for individual clients based on performance ability.
- Developed, planned and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Trained clients during strength training, cardio vascular exercise and stretching.
- Elevated customer satisfaction ratings by managing issues for speedy resolution.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Educated customers through creative presentations about health and personal benefits of services.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Bolstered customer satisfaction ratings by managing efficiently managing issues and providing dedicated service.
- Educated clients about relationship between nutrition and fitness.
- Supplied clients with dietary restrictions and guidelines.
- Screened clients and performed client assessments.
- Provided clients with safe and reasonable exercises to perform at home or at gym.
- Created inspirational physical training initiatives to foster healthy lifestyle decisions.
- Taught clients how to properly operate exercise equipment.
- Developed organization systems for personal fitness plans, records and contracts.
- Built customer loyalty by executing effective completion of training initiatives.
- Curbed learning time by effectively developing customer rapport and training clients.
- Educated customers on preventative care, nutrition, fitness, stress management and ergonomics.
Business Owner
His Strength 24hr Fitness Studio
St. John
06.2013 - 11.2017
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Verified parts and materials through audit inspections and independent checks.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Learned and remained updated on statutory requirements and regulations.
- Monitored developments in fields of industrial technology, business, finance and economic theory.
- Enhanced product awareness by taking pictures of new and available product offerings and posting to company's website and media accounts.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
- Consulted with customers to assess needs and propose optimal solutions.
- Provided outstanding coaching to employees to boost productivity.
- Created and monitored promotional approaches to increase sales and profit levels.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Maintained updated knowledge of regulatory changes to adjust business operations accordingly.
- Used print strategies such as newspaper ads, business catalogs and marketing brochures to bring in and capture new customer business.
- Provided financial management through preparation of bank deposits and settlement of sales, returns and transaction reports.
- Reconciled daily sales, returns and financial reports in QuickBooks.
- Studied market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Input income and expense details into database to track business finances and address variances.
- Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
- Devised processes to boost long-term business success and increase profit levels.
- Trained and motivated employees to perform daily business functions.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
Police Officer
City Of St John
St John
07.2015 - 10.2017
- Enforced traffic laws and ordinances through visual observation and radar speed detection.
- Apprehended suspects, read Miranda Rights and transported offenders to jail.
- Sorted, organized and eliminated tips on daily basis to keep open investigations moving forward.
- Actively patrolled assigned areas to prevent and detect roadway crimes.
- Processed, verified and utilized tips to initiate speedy resolutions for investigations.
- Policed assigned areas to check homes, businesses and public roads for signs of disturbance.
- Validated evidence for admissibility and preserved evidence to be utilized court hearings.
- Engaged with local individuals and community leaders at County and City Counsel events to discuss ways to reduce crime.
- Promoted safe driving conditions by quickly identifying and removing disabled vehicles and obstructions from roadways.
- Worked with investigations team to surveil and capture drug offenders for possession and distribution of illegal narcotics and prescription drugs.
- Gathered necessary information for court appearances and testified as witness under oath in court.
- Responded immediately to reports of automobile accidents and criminal activity, calling for additional support as necessary.
- Answered calls from citizens and business owners for help in Identity theft and Robbery situations and emergencies.
- Apprehended offenders and conducted interviews and interrogations.
- Talked regularly with citizens to establish rapport and become familiar presence in area.
- Booked suspects into custody by processing mug shots and fingerprints.
- Coordinated swift and tactical responses to wide range of criminal issues.
- Checked accuracy and integrity of collected information to identify optimal course of investigation.
- Debriefed arrested individuals to collect important information for ongoing investigations.
- Reported deficient streetlights, signs and road surfaces to keep residents safe.
- Investigated and reported crimes, accidents, offenses and damage to property.
- Conducted preliminary investigations at scenes of major crimes.
- Conducted witness interviews and gathered details regarding incidents to determine course of action.
- Discussed with offenders links between criminal behavior and anger management problems or drug and alcohol abuse.
- Supervised crowds at busy events, including Fourth of July and city wide Jubilee Event to prevent injuries.
- Developed efficient organizational system for case records, reports, logs and agendas.
- Secured crime scenes, gathered evidence and questioned witnesses.
- Conducted thorough investigations of serious injury and fatality traffic accidents.
- Issued traffic citations and electronic tickets for violations of traffic laws.
- Notified emergency personnel of Emergency incidents and accidents requiring medical assistance and aid.
Head Football Coach
St John High School
St John
06.2012 - 01.2016
- Scheduled and oversaw robust calendar of practices, special events and conference games.
- Assessed individual skills and physical abilities to make appropriate position assignments.
- Promoted football program to administrators, families, and community.
- Upheld highest standards in all aspects of program, including maintaining nondiscriminatory practices in selection of players.
- Collaborated with administrators to establish framework for player participation and awards.
- Worked with offensive and defensive coaches to develop cohesive football program.
- Cultivated community and media relations through social media and other communication channels to support program.
- Instilled discipline and principles of good sportsmanship in all players.
- Evaluated individual knowledge, skills and strengths and assigned team positions to maximize talent areas.
- Promoted stretching, mobility work and proper form to help athletes safely build strength through diverse training methods.
- Maintained equipment, facilities and inventory to avoid accidents, mishaps and damage.
- Established clear benchmarks for performance and monitored individual and team progress.
- Prepared athletes for special competitions and tournaments.
- Implemented exercise programs and training strategies, which bolstered individual and team performance.
- Motivated athletes to become stronger, more agile and more effective through training habits and proper nutrition.
- Coordinated with parents, boosters and other resources to meet team needs, including equipment and travel arrangements.
- Held special events to promote camaraderie among teammates, families and community members.
- Developed game plans and adjusted to meet various game situations.
- Promoted proper stretching, warmups and conditioning exercises to prevent sports injuries.
- Evaluated tapes of competition matches to assess strategies and plan counter approaches.
- Introduced games and drills, which helped students to better develop skill levels.
- Encouraged everyone to cultivate strong work ethic by demonstrating diligence, patience and respect for others.
- Increased player strength, agility and game skills through successful practices.
Gym Franchise Owner
Anytime Fitness
Great Bend
04.2012 - 07.2015
- Developed sales strategies and coached staff on selling tactics to maintain high percentage of membership enrollments.
- Set and managed employee work schedules for coverage in assigned areas.
- Interviewed and hired gym staff for various roles.
- Reviewed stock counts and ordered items to control inventory.
- Trained employees on general procedures, gym rules and duties.
- Managed Personal Trainer schedule and stayed within budgeted non-session hours.
- Generated leads through sales promotions and word-of-mouth.
- Promptly attended to guest needs concerning fitness room, locker room and relaxation area.
- Evaluated team members and offered helpful feedback by observing while performing duties and offering services to customers.
- Implemented effective social media strategies facilitate new business and promote patronage in existing customers.
- Fostered positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
- Trained newly hired employees, offering insight into job duties and providing positive feedback on work.
- Demonstrated strong knowledge of all fitness equipment and explained to customers how to properly use each machine.
- Set clear sales goals for each employee, tracking progress and milestones and offering support and assistance as needed.
- Responded promptly to customer issues and resolved problems through effective communication and decision making skills.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Interviewed and hired strong candidates for team openings, using newspapers, job boards and social media to find applicants.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Assisted in recruiting, hiring and training of team members.
- Eased team transitions and new employee orientation through effective training and development.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Reported issues to higher management with great detail.
- Appraised inventory levels every bi-weekly and ordered new merchandise to keep quantities well-stocked.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Developed and implemented high-quality work environment as measured through employee satisfaction ratings.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
- Collaborated closely with corporate headquarters on initiatives related to branding or product development.
- Analyzed market trends in order to identify opportunities for growth within the franchise network.
- Developed and implemented a marketing strategy to increase customer loyalty and brand awareness.
- Organized promotional events to attract new customers and boost sales revenue.
- Recruited, trained and managed a team of employees to deliver excellent customer service.
- Built partnerships with organizations in the community to promote the brand's visibility.
- Created policies and procedures that ensured compliance with local regulations and laws.
- Researched potential markets for expansion into other locations.
- Set goals for each store based on past performance data and future projections.
- Reviewed customer feedback surveys to determine areas where improvements could be made.
- Maintained financial records, such as income statements, balance sheets and budget reports.
- Responded promptly to customer complaints in order to maintain positive relationships with clients.
- Ensured that all stores were compliant with health codes, safety standards, labor laws and other applicable regulations.
- Monitored the performance of franchisees, providing guidance and support when necessary.
- Established systems for tracking inventory levels, sales figures and profits.
- Trained with experienced franchisees to learn ins-and-outs of business and corporate requirements.
- Handled day-to-day business issues expertly to maintain efficient, successful operations.
- Boosted business with successful marketing strategies and customer appreciation events.
- Maintained accurate accounts detailing revenue, expenses and payments to corporate office.
- Executed performance reviews to encourage improved productivity for team members.
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
- Analyzed client business needs and assisted in determining appropriate resources and strategies.
- Set pricing structures according to market analytics and emerging trends.
- Hired and trained new department managers to increase team oversight and productivity.
Professional Football Player
Kansas City Chiefs
Kansas City
04.2012 - 04.2012
- Attending meetings with coaches and other staff members to discuss strategy and tactics for upcoming games.
- Consistently demonstrating strong leadership qualities both on the field and off the field.
- Organizing and participating in team practices and drills to improve individual performance.
- Studying game film of opponents to develop strategies for upcoming games.
- Representing the organization professionally at all times in public settings.
- Maintaining proper nutrition and hydration before, during, and after practice or games.
- Communicating clearly with teammates on field to ensure successful execution of plays.
- Working collaboratively with medical staff when recovering from an injury.
- Analyzing plays from previous games to identify areas of improvement.
- Developing relationships with teammates that foster a positive team environment.
- Performing physical conditioning activities to enhance strength, agility, speed, and endurance.
- Staying up-to-date on league rules and regulations pertaining to player conduct.
- Adhering to safety protocols while playing football at all times.
- Improved motivation of new players and boosted game results.
- Participated in different community-based events, including event to meet and engage with fans.
- Assisted youth with teaching football skills by taking part in local clinics for children and teens.
- Collaborated with coaches to elevate performance and improve playing strategy.
- Worked with nutritionists, coaches and personal trainers to maintain healthy diet focused on optimizing athletic performance.
- Monitored body and diet through various methods during competition and rest period.
- Memorized playbook and formations for offensive and defensive plays while remaining adaptable to evolving game dynamics.
- Followed specific exercise regimen to optimize strength, agility, and performance.
- Studied tapes and footage of opponents before each game for strategic planning and development.
- Demonstrated commitment and responsibility towards fellow players and coaches through genuine respect and dedication to sport.
Internship: Strength and Conditioning Coach
Parisi Speed School
Round Rock
05.2010 - 08.2010
- Promoted stretching, mobility work and proper form to help athletes safely build strength through diverse training methods.
- Enhanced functional movement pattern of each athlete.
- Led daily training sessions for more than 30 high-performance D1 athletes.
- Promoted culture of dedication and hard work.
- Developed and implemented programs focused on improving power, speed, and endurance.
- Promoted proper stretching, warmups and conditioning exercises to prevent sports injuries.
- Increased player strength, agility and game skills through successful practices.
- Established clear benchmarks for performance and monitored individual and team progress.
- Encouraged everyone to cultivate strong work ethic by demonstrating diligence, patience and respect for others.
- Motivated athletes to become stronger, more agile and more effective through training habits and proper nutrition.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Identified issues, analyzed information and provided solutions to problems.
Education
Bachelor of Science - Exercise Science
Sterling College
Sterling, KSMaster of Science - Kinesiology
Ohio State University
Columbus, OHCertified Law Enforcement Officer - Criminal Justice
Kansas Law Enforcement Training Center
Yoder, KSMaster of Psychology - Sports Psychology
The Ohio State University
Columbus, OHSkills
- Cost Analysis and Savings
- Budgeting
- Sales
- Scheduling
- Sales Goals
- Business Operations
- Staff Management
- Point of Sale Systems
- Customer Complaint Resolution
- Market Strategy
- Product Knowledge
- Business Planning
- Appointment Setting
- Prospecting Clients
- Staffing Oversight
- Client Needs Assessment
- Program Development and Management
- Fitness Instruction
- Exercise Program Design
- Teaching
- Exercise Programs
- Training Programs
- Personal training and coaching
- Health and wellness
- Motivational
- Passion for fitness
- Activity Planning
- Biomechanics knowledge
- Program development
- Demonstrating exercises
- Weight management
- Nutrition principles
- Injury rehabilitation techniques
- Financial analysis
- Market research
- Customer relationship management
- Contract negotiation
- Project management
- Employee training
- Staff recruitment
- Budget management
- Sales strategy
- Team building
- Process improvement
- Conflict resolution
- Networking skills
- Training management
- Employee relations
- Business process reengineering
- Revenue growth
- Business strategy
- Software integration
- System analysis
- Database management
- Problem solving
- Communication skills
- Negotiation skills
- Software system maintenance
- Technical troubleshooting
- API design and development
- Code validation
- User needs assessment
- Application testing
- Testing and debugging
- Web design
- User experience
- HTML coding
- JavaScript development
- SEO optimization
- Website privacy and security
- Analytical skills
- Troubleshooting
- Team collaboration
- Design collaboration tools
- Mobile web development
- Mobile app development
- API integrations
- Social media
Certification
- CPT - Certified Personal Trainer
- CSCS - Certified Strength and Conditioning Specialist
- ISSA Certified Personal Trainer
- Precision Nutrition- Level 2 Nutrition Coach
Timeline
Co-Owner
ACTIVU Fitness LLC
04.2023 - Current
Owner/Operator
Story Custom Builds
12.2020 - Current
Merchant Sales Representative
VizyPay
09.2020 - Current
Business Owner
On The Go PT
05.2018 - Current
Police Officer
City Of St John
07.2015 - 10.2017
Business Owner
His Strength 24hr Fitness Studio
06.2013 - 11.2017
Head Football Coach
St John High School
06.2012 - 01.2016
Gym Franchise Owner
Anytime Fitness
04.2012 - 07.2015
Professional Football Player
Kansas City Chiefs
04.2012 - 04.2012
Internship: Strength and Conditioning Coach
Parisi Speed School
05.2010 - 08.2010
Private Personal Trainer
Self Employed
05.2007 - Current
Bachelor of Science - Exercise Science
Sterling College
Master of Science - Kinesiology
Ohio State University
Certified Law Enforcement Officer - Criminal Justice
Kansas Law Enforcement Training Center
Master of Psychology - Sports Psychology
The Ohio State University