Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
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Chris Williams

Chris Williams

Tampa,FL

Summary

High-performing Sales Development Representative with nearly 2 years of full-cycle pipeline ownership at a fast-growing subscription-commerce platform. Expert at driving SQL generation, leveraging data-driven outreach cadences, and collaborating with AEs to accelerate revenue. Consistently exceeds quota through consultative selling and precision targeting.

Overview

8
8
years of professional experience

Work History

Sales Development Representative

sticky.io
09.2023 - Current
  • Own full top-of-funnel pipeline generation for subscription-commerce clients, averaging 9.6 SQLs/month over 21 months.
  • Exceeded ramp targets: 105%+ average quarterly quota attainment in 2024-2025 (133% in Q3 '24; 104% in Q4 '24 & Q1 '25).
  • Improved YoY quota attainment from 63% in 2023 to 100%+ after quota adjustment (from 10 to 8 SQLs/month).
  • Partner with AEs to convert opportunities, driving a 30% lift in closed-won deals from outbound pipeline YoY.
  • Design and deploy consultative, data-driven sequences (cold email, phone, LinkedIn) with a 25%+ reply rate on personalized campaigns.
  • Leverage Salesforce, Outreach, and ZoomInfo to prioritize high-fit accounts and accelerate deal velocity by 15%.

Service Representative

Pepin Distributing Company
09.2019 - 08.2023
  • Managed end-to-end delivery logistics: inventory counts, order review, product staging, and on-site fulfillment for multiple retail accounts.
  • Processed invoices and payments via handheld devices, ensuring 100% route settlement accuracy.
  • Maintained merchandising standards by restocking, building POS displays, and optimizing shelf layouts to prevent stockouts.
  • Cultivated strong customer relationships, delivering courteous service and timely issue resolution.
  • Enforced supplier code-date and equity agreements to uphold brand integrity on every stop.

Assistant Service Representative

Pepin Distributing Company
05.2019 - 09.2019
  • Assisted route planning and delivery execution, shadowing senior reps to refine operational efficiency.
  • Operated in dynamic, high-volume environments to provide skilled assistance to more than 5-12 customers each day.

Merchandiser

Pepin Distributing Company
11.2017 - 05.2019
  • Executed merchandising directives across 30+ store locations: restocking, planogram compliance, and promotional display installs.

Forensic Evidence Intern

Law Office of Julianne M. Holt, Public Defender (13th Judicial Circuit)
01.2017 - 05.2017
  • Cataloged forensic analyses (firearm/tool-mark, latent fingerprints, DNA) for pretrial hearings.
  • Organized case materials-audio/video, photographic exhibits, R.I.C.O. predicates-to support litigation defense strategies.
  • Transcribed investigative records and prepared witness indexes to streamline trial preparation.

Education

Bachelor of Science (BS) - Criminology and Criminal Justice

Florida State University
Tallahassee, FL
05.2017

Skills

    Outbound Prospecting

    Lead Generation & Qualification

    Consultative Selling

    Pipeline Development

    Opportunity Prioritization

    Salesforce CRM

    LinkedIn Cadences & Cold Email/Phone Outreach

    ZoomInfo/Lusha/Cognism

    Customer Relationship Building

    Objection Handling

    Stakeholder Relationship Management

    Self-Motivation & Problem-Solving

Awards

Superstar of the Month, 04/01/25, What sets Chris apart is his willingness to experiment - he actively learns from teammates, refines his approach, and makes it his own. On top of that, he brings a calm, steady mindset, never getting too high or too low with the natural ups and downs of the role. Chris, your dedication and resilience make a huge impact. Keep crushing it! (~ Jonathan Thies)

Timeline

Sales Development Representative

sticky.io
09.2023 - Current

Service Representative

Pepin Distributing Company
09.2019 - 08.2023

Assistant Service Representative

Pepin Distributing Company
05.2019 - 09.2019

Merchandiser

Pepin Distributing Company
11.2017 - 05.2019

Forensic Evidence Intern

Law Office of Julianne M. Holt, Public Defender (13th Judicial Circuit)
01.2017 - 05.2017

Bachelor of Science (BS) - Criminology and Criminal Justice

Florida State University

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