Alfonso Castaneda
Austin
Summary
Results-driven Business and IT Management graduate experienced in outbound prospecting, customer engagement, and cross-functional collaboration. Skilled in initiating conversations, handling objections, and building rapport through various communication channels. Proficient with CRM tools, including Salesforce, to track activity and enhance pipeline development. Eager to contribute as a Business Development Representative in tech sales.
Overview
5
5
years of professional experience
Work History
Sales Development Representative
Memoryblue
Austin
06.2026 - Current
- Prospect into IT, security, and operations leaders through high-volume outbound cold calls, email campaigns, and LinkedIn outreach to generate qualified sales opportunities.
- Research and qualify 30 new target accounts and decision-makers daily using ZoomInfo and LinkedIn Sales Navigator.
- Execute 100–150 outbound calls and approximately 50 personalized emails per day using FrontSpin while consistently meeting sales activity metrics.
- Qualify prospects based on business needs, identify pain points, and schedule discovery meetings for Account Executives.
- Manage pipeline activity, prospect records, and opportunity updates in Salesforce CRM, ensuring accurate CRM hygiene and reporting.
- Personalize outreach messaging using account research, industry insights, and buyer personas to increase prospect engagement and response rates.
- Collaborate with sales leadership and Account Executives to refine messaging, improve outreach strategies, and support pipeline generation.
Fulfillment Specialist
Fastenal
El Paso
02.2026 - 05.2026
- Managed relationships across multiple customer sites as primary point of contact, ensuring consistent product availability and reliable service
- Maintained 90%+ on-time service rate, ensuring timely fulfillment and strengthening client trust and account continuity
- Managed relationships across multiple customer sites, serving as a primary point of contact to ensure consistent product availability and service reliability
- Built strong customer relationships through daily on-site interactions, identifying needs and reinforcing long-term engagement
- Cultivated strong customer relationships through daily on-site interactions, identifying needs to reinforce long-term engagement
- Identified process improvements that reduced delays and enhanced service delivery and customer experience
- Operated in a high-volume, fast-paced environment, balancing multiple priorities while maintaining accuracy and attention to detail
Customer Site Support
Fastenal
11.2024 - 02.2026
- Strengthened customer relationships through accurate order tracking and timely fulfillment of requests
- Collaborated with internal teams to meet customer deadlines, improving responsiveness and service reliability
- Enhanced visibility into customer needs and operational workflows by maintaining accurate data and activity tracking
- Facilitated on-site service and replenishment to ensure consistent customer engagement and satisfaction
- Operated in a fast-paced environment while maintaining organization, communication, and follow-through
Shift Supervisor
CVS Pharmacy
El Paso
04.2021 - 10.2024
- Supervised daily operations for a store generating $15K+ in daily revenue, supporting consistent performance and customer retention
- Engaged high volume of customers daily, identified needs and delivered solutions in fast-paced, customer-facing environment
- Handled customer objections and concerns in real time, maintained professionalism and enhanced service experience
- Handled customer objections and concerns in real time, maintaining professionalism and improving overall service experience
- Trained and coached 2+ employees on customer interactions, communication, and service best practices to improve team effectiveness
- Trained and coached 2+ employees on customer interaction, communication, and service best practices
Education
Bachelor of Science - Business Administration, IT Management
Western Governors University
Skills
- Lead Qualification
- Cold Calling
- Outbound Prospecting
- Email Prospecting
- LinkedIn Prospecting
- Multi-Channel Outreach
- Objection Handling
- Account Research
- Sales Cadence Execution
- ZoomInfo
- LinkedIn Sales Navigator
- FrontSpin
Projects
- AI Innovate Consulting (Capstone), 05/25, Built a go-to-market and outbound strategy targeting 20+ SMB accounts, generating a projected $100K-$1M+ pipeline based on $5K-$50K deal sizes., Defined ideal customer profile (ICP) and segmented Latin American markets to support focused prospecting and lead generation., Designed 5 service offerings to strengthen value propositions and improve sales positioning during discovery., Developed a multi-channel lead generation strategy (LinkedIn, PPC, webinars) to drive inbound and outbound opportunities., Conducted market analysis on an $8.8B industry projected to reach $73B, identifying high-growth segments for pipeline development.
- Very Good Biking Co. (Business Simulation), 03/25, Increased projected sales from 1,996 to 2,170 units (+8.7%) by optimizing pricing and go-to-market strategy., Scaled projected demand to 4,340 units (100% growth) by expanding into new markets and increasing sales coverage., Supported a 14-representative sales team, aligning strategy across regions to improve overall performance., Allocated and optimized a $72K+ marketing budget to drive demand generation and customer acquisition., Increased sales productivity per rep (142 → 155 units) through improved targeting and strategy.
Volunteer Experience
Community Outreach Representative - El Paso, TX
- Executed high-volume outbound prospecting through door-to-door and phone outreach, engaging new prospects weekly.
- Built resilience by consistently handling objections and maintaining performance in high-rejection environments.
- Managed a defined territory, prioritizing leads and conducting follow-ups to maintain engagement.
- Delivered clear messaging to diverse audiences across multiple communication channels (in-person, phone, written).
Timeline
Sales Development Representative
Memoryblue
06.2026 - Current
Fulfillment Specialist
Fastenal
02.2026 - 05.2026
Customer Site Support
Fastenal
11.2024 - 02.2026
Shift Supervisor
CVS Pharmacy
04.2021 - 10.2024
Bachelor of Science - Business Administration, IT Management
Western Governors University