Christian Bird

Results-driven with 15 years of Asset Protection Manager experience in the Loss Prevention space and a competitive edge that drives high-impact results. Proven track record of reducing shrink through innovative, data-informed strategies tailored to diverse business environments. Adept at aligning cross-functional teams with corporate goals to achieve operational excellence and asset protection objectives. Demonstrated expertise in strategic planning and execution, with global experience leading initiatives across multiple markets. Recognized with multiple awards for breakthrough shortage reduction results, consistently outperforming targets through forward-thinking, scalable solutions. A strong leader who thrives in high-pressure environments and champions continuous improvement to safeguard assets and drive profitability.

Selected to lead national calls focused on enterprise-wide shortage reduction efforts, influencing policy and operational strategy across the organization

Organized and led divisional-level workshops focused on shortage reduction strategy rollouts and audit preparation, driving consistency and readiness across multiple markets

Delivered $3.6 million in total shortage reduction from 2022 to 2024, exceeding company targets through strategic planning and operational discipline

Presented shortage reduction initiatives and ORC impact data to Congress, DA offices, and the WA ORC Association, influencing public-private collaboration on retail crime solutions

Developed and promoted multiple direct reports to executive-level positions by implementing effective succession planning and fostering a strong leadership culture