Christian Capote
Miami Lakes,FL
Summary
Sales and business development executive with over 15 years of experience in the commercial foodservice equipment sector. Expertise in driving revenue growth, launching new product lines, and expanding dealer networks. Proven ability to manage national sales teams and implement effective pricing strategies and go-to-market plans.
Overview
16
16
years of professional experience
Work History
Director of Business Development
Serv-Ware Products
12.2024 - Current
- Lead national business development and sales strategy for a commercial foodservice equipment manufacturer specializing in refrigeration, cooking equipment, stainless products, and ice machines.
- Lead national sales strategy and dealer development initiatives across multiple regions.
- Manage and grow relationships with major dealer networks and buying groups.
- Spearhead product expansion initiatives including refrigeration, cooking equipment, and ice machines.
- Develop pricing strategies, MAP/MRICP policies, and dealer margin programs.
- Oversee product positioning, SKU expansion, and go-to-market execution.
- Lead and manage a national team of 17 Regional Sales Managers.
- Negotiated pricing improvements increasing EBITDA by $1.5M+.
- Secured a buying group program generating $18M in projected 2026 revenue.
- Diversified manufacturing base driving 23% YoY sales growth.
- Lead national business development and sales strategy for a commercial foodservice equipment manufacturer specializing in refrigeration, cooking equipment, stainless products, and ice machines.
Regional Sales Manager, South Florida
Empire Equipment Company
08.2024 - 12.2024
- Drove regional sales growth across South Florida through dealer acquisition and relationship management.
- Built and executed territory sales strategies across Miami and Fort Lauderdale.
- Supported dealers with pricing, quoting, and product selection.
- Increased sales from $380K to $1.45M in four months.
- Managed 62 active dealer accounts.
- Delivered $540K in year-over-year growth.
Director of Sales & Product Development
Abamaster, Inc.
01.2010 - 08.2024
- Directed sales, product development, and manufacturing operations.
- Led direct sales and dealer relationships for commercial kitchen equipment.
- Oversaw manufacturing operations for countertop gas cooking equipment.
- Managed product development, SKU expansion, and pricing strategy.
- Grew direct sales revenue through improved dealer relationships.
- Expanded product offerings and scaled company operations.
Skills
- Business strategy and modeling
- Dealer development
- Pricing and product positioning
- Market expansion and revenue growth
- Sales forecasting and competitive analysis
- Strategic thinking and problem solving
- Partnership development
Timeline
Director of Business Development
Serv-Ware Products
12.2024 - Current
Regional Sales Manager, South Florida
Empire Equipment Company
08.2024 - 12.2024
Director of Sales & Product Development
Abamaster, Inc.
01.2010 - 08.2024