Christina Anthony
Ponte Vedra Beach,FL
Summary
Operations professional with commitment to high standards and impactful results. Known for improving efficiency and supporting business goals through data-driven decisions. Highly collaborative team player who adapts to changing needs. Skilled in data analysis and campaign management.
Overview
4
4
years of professional experience
Work History
Operations Analyst
Cognition Digital
05.2025 - Current
- Responsible for executing and maximizing campaigns in Amazon Demand-Side Platform (DSP) across OTT, OLV, display and other digital formats.
- Optimize campaigns by adjusting bids, CPM thresholds, and audience segments while monitoring pacing and troubleshooting delivery issues to ensure full budget utilization and improved performance against KPIs.
- Work with Account Managers to translate client goals to DSP setups, resolve creative approval issues, and deliver insights and performance updates.
- Stayed up to date on Amazon Ads product updates and industry trends.
Marketing Coordinator
Baker Distributing
05.2022 - 04.2025
- Managed marketing materials, collaborated with graphic designers, sales teams, and other cross functional teams to produce marketing items.
- Oversaw customer rewards program by vetting new customers, addressing questions, and preparing monthly reports to track engagement.
- Curated and managed in store TV playlists to enhance customer experience.
- Managed marketing co-op funds.
Sales Intern
Vita Coco
06.2021 - 09.2021
- Managed Vita Coco sales in all Publix locations in Jacksonville.
- Created and managed product displays to increase sales.
- Built relationships with Publix managers to ensure the product was in stock.
Education
BBA - Marketing
University of North Florida
Jacksonville, FL12.2021
Skills
- Campaign Management
- Data Entry
- Team Player
- Multitasking
- Amazon DSP
- Canva
- Salesforce
Timeline
Operations Analyst
Cognition Digital
05.2025 - Current
Marketing Coordinator
Baker Distributing
05.2022 - 04.2025
Sales Intern
Vita Coco
06.2021 - 09.2021
BBA - Marketing
University of North Florida