CHRISTINA MADDOX
Bonaire,USA
Summary
Dynamic healthcare sales professional dedicated to increasing patient referrals and optimizing client engagement through strategic relationship building and market analysis. Proven success in managing diverse healthcare accounts and driving initiatives that enhance referral processes and community outreach.
Overview
20
20
years of professional experience
Work History
Account Executive
NORTHSIDE HOSPITAL – RADIOLOGY SERVICES
Dekalb, GA
04.2025 - Current
- Increased imaging referrals through physician relationship management, territory growth strategies, and consistent account development.
- Managed territory through targeted field visits and strategic relationship building to enhance client engagement.
- Established partnerships with primary care, orthopedic, oncology, GI, urology, neurology, pain management, and specialty practices to expand referral networks.
- Identify growth opportunities using referral trends and competitive market analysis.
- Facilitated provider education and community events to enhance awareness and drive engagement in key specialties.
- Partner with operations and clinical leadership to improve referral workflows and customer experience.
- Utilize Salesforce CRM to track activity and execute territory growth plans.
Practice Liaison II
CARDINAL POINTS IMAGING
Raleigh, NC
02.2022 - 03.2024
- Cultivated relationships with referring providers, orthopedic practices, and personal injury partners to enhance collaboration and patient care.
- Collaborated with physicians on personal injury cases and medical liens to ensure timely and effective treatment for patients.
- Collaborated with providers and legal partners to expedite patient access to imaging and treatment, helping patients begin recovery and return to daily life sooner.
- Coordinated referrals by removing barriers and streamlining communication to create a seamless experience for providers and patients.
Sales & Marketing Representative
CORA PHYSICAL THERAPY
Chapel Hill, NC
11.2021 - 02.2022
- Managed relationships with 200+ accounts and drove referral growth through strategic field sales.
- Developed relationships with physician practices, attorney offices, and personal injury referral partners to enhance referral network.
- Collaborated with personal injury team to market services and strengthen community partnerships, increasing visibility and support.
- Streamlined referral processes for attorney offices, improving communication and enhancing client experience.
Service Line Marketing Consultant
NORTHSIDE HOSPITAL – THE IMAGING CENTER
Warner Robins, GA
01.2007 - 01.2021
- Developed and executed marketing strategies increasing MRI, CT, and Mammography volumes.
- Built and maintained long-term physician relationships, managing healthcare accounts for sustained collaboration.
- Led community outreach and referral development initiatives, enhancing software access education.
Education
Marketing Management Degree -
Middle Georgia Technical College
Warner RobinsSkills
- Salesforce CRM
- Territory management
- Referral coordination and development
- Outside sales
- Healthcare partnership building
- Account growth
- Competitive analysis
- Community engagement in healthcare
- Attorney relations
- Effective communication
- Strategic planning
- Time management
- Sales quota achievement
- Relationship building
Timeline
Account Executive
NORTHSIDE HOSPITAL – RADIOLOGY SERVICES
04.2025 - Current
Practice Liaison II
CARDINAL POINTS IMAGING
02.2022 - 03.2024
Sales & Marketing Representative
CORA PHYSICAL THERAPY
11.2021 - 02.2022
Service Line Marketing Consultant
NORTHSIDE HOSPITAL – THE IMAGING CENTER
01.2007 - 01.2021
Marketing Management Degree -
Middle Georgia Technical College