Christina Rodriguez
San Diego,CA
Summary
Strategic and tactical Events Executive with 18 years of experience managing and motivating high-performing event teams and partners. Leads multi-discipline, multi-stakeholder professionals to deliver global, high-profile events. Tech-savvy and dynamic executive with broad expertise and experience in electronic and people-focused event promotion and execution.
Overview
19
19
years of professional experience
Work History
Events Director
Greater San Diego Association of Realtors
11.2021 - 10.2024
- Event management and execution of professional events, meetings, networking mixers and galas
- Professional venue sourcing capabilities for various events including galas, dinners, networking mixers, large educational and professional event sessions
- Vendor management and sourcing for all events including catering, floral, event staff, audio visual and production companies
- Marketing management and development including signage creation, event registration, social promotions, campaigns, and event promotional materials
- Execution and Negotiation of hotel contracts, venue contracts and all vendor contracting for all company events
- MS Office professional experience creating power point presentations, agendas, budgets, and event tracking spreadsheets
- Coordinated travel and accommodations for event attendees.
- Skillful multi-tasking experience managing more than five events per month with a variety of small and large events
- Professional networking experience building relationships with hotels, catering, florists, production companies, audio/visual production and other various vendors within the event planning and hospitality industry
- Technical event software and data management experience for event planning and attendance tracking goals
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Surveyed and analyzed event and strategy success and orchestrated improvements that increased attendee satisfaction and revenue numbers 40%.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Created detailed timelines and budgets for events to meet all deadlines.
Program Director
Strazzeri Mancini, LLC
03.2021 - 08.2021
- Managed Virtual, Hybrid and In Person educational events for the firm and their clients
- Built strategy boards and content for Client Webinars and Events
- Managed and Planned Internal Team Building Events and Meetings
- Created and managed registration sites for Webinars for the firm
- Recruited speakers and content for the Educational Events
- Promoted events via Social Posts, Email and Text Blasts for the firm
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
- Provided ongoing direction and leadership for program operations.
- Developed and implemented program goals and objectives, establishing specific and measurable outcomes aligned with organization's overall mission.
- Negotiated program contracts and agreements to obtain cost-effective pricing.
Program Manager
Abbott Diagnostics
02.2017 - 12.2020
- Planned and executed corporate meetings, events, tradeshows, symposiums, and seminars
- Coordinated all venues under corporate requirements and in compliance with HCP and Sunshine Act requirements and guidelines
- Managed events using CVent, event management software to create and send RFP's, manage housing, and web development for meeting registrations
- Management and execution of the Abbott Diagnostics Mobile Marketing Tour for Abbott Diagnostics
- Coordination of all routing and site to site coordination with Abbott Sales Team and transportation crew
- "The Abbott Diagnostics Mobile Marketing Tour was designed and implemented as a virtual lab experience driven to simplify diagnostics solutions for laboratories and hospitals across the country."
- Managed customer meetings for US Accounts in the ADEC (Abbott Diagnostics Experience Center), including planning agendas, sourcing speakers, travel organization and technical support of systems within the ADEC
- Creating standard operating procedures and managing the marketing spend tracking systems including processing contracts, policies, and invoices for US Marketing through Abbott SAP system and Excel tracking system
- Execution and management of Meeting Card Program in coordination with Bank of America Financial Institution, for all of Abbott Diagnostics meetings, events, and programs
Flight Coordinator
Landmark Aviation
10.2016 - 02.2017
- Coordination of flight logistics for Aviation company overseeing private and commercial charters
- Execution and monitoring of flight plans with flight crew and FBO's (flight-based operator) from point of origin to the final destinations
- Managed the flight crew logistics, crew/passenger ground transportation and hotel accommodations
- Ensuring timely and accurate schedule communications with crew members and maintenance for each flight plan
- Maintaining proper protocols and adherence to all FAA regulations and US Customs to ensure the safety and planning of all scheduled flights
- Highest level of customer service achieved for all flight services for Landmark Aviation
Meeting Planner
American Express Global Business Travel
03.2015 - 07.2016
- Company Overview: (Snap-on Tools On-Site)
- Planned and executed corporate meetings and events on-site for Snap-on Tools
- Managed registrations and reporting using Sign Up 4 and CVent meeting management software to create and send RFP's, manage housing, and web development for meeting registrations
- Developed all event details from scope of event, including time, location, and budgetary requirements
- Inspection of venues to meet client requirements and coordination of event services including, transportation, food and beverage, and space requirements
- Managed housing and room block requirements for all attendee-based training, kick-offs, and pop-up meetings
- Negotiated contracts with hotels and restaurants for meeting space, room blocks and other event coordination
- Creation of spreadsheets and workbooks for meeting management including initial meeting request forms, RFP's, cancellation policies, food and beverage budget, and rooming lists
- Sabre Red system to check flight pricings, hotel corporate rates, hotel sourcing, and booking for the sales teams
- Maintained relationships and communication with National Sales Representatives and Directors for large property chains; Hilton, Hyatt, IHG and Marriott properties to secure venues for meetings
- Coordination of flight and hotel bookings with on-site travel team for large and small groups, implementing corporate and negotiated rates for American Express and the client (Snap-on Tools)
- Monthly reconciliation of Meeting Card charges and budget tracking for Meetings and Events team
- (Snap-on Tools On-Site)
Marketing Coordinator
Abbott Diagnostics
10.2007 - 10.2011
- Planned and executed corporate meetings, events, tradeshows, symposiums, and seminars
- Managed venues under corporate requirements and in compliance with HCP and Sunshine Act requirements and guidelines
- Managed event management software to create and send RFP's, manage housing, and web development for meeting registrations
- Developed all event details from scope of event, including time, locations, and budgetary requirements
- Inspection of venues to meet client requirements and coordination of event services including transportation, food service and space requirements
- Managed housing and room block requirements for all attendee-based shows for corporate symposiums, trade shows and seminars
- Arranged travel logistics such as ticketing, schedules and hotel arrangements for staff and attendees
- Developed and managed timelines and focus groups for each meeting or event
- Developed power points, spreadsheets and other logistical data required for the plan and execution of each event
- Managed logistics within spreadsheets for clients, third party vendors or other related agencies
- Maintained and established strong relationships as point of contact for all meeting and events clients, vendors, and internal departments
- Organized attendance and on-site show coordination for all meetings, events, and trade shows
Tradeshow Coordinator
Learning Resources
10.2005 - 10.2007
- Coordinated trade show development for marketing department
- Developed show criteria through Exhibitor Services for all trade shows
- Contracted with outside vendors for labor and show rentals as needed
- Organized and managed custom booth projects
- Provided knowledge of booth design, project management skills and exhibit standards and resources
- Coordinated and managed all phases of show services
- Set up merchandising and shipping of booth products and materials from show site and warehouse facilities
- Developed power point presentations for marketing team pre-show for staging and booth presence
- Attended national, regional, and state association shows within the educational industry
- Created and conceptualized thinking skills to develop booth presence at the tradeshows
- Directed on-site floor plan set-up and tear down in coordination with convention facilities under specific union rules and regulations
Education
BBA - Hospitality Management
DeVry University
Chicago05-2016
Skills
- Vendor negotiation
- Event design
- Registration management
- Event calendar management
- Pricing negotiation
- Detail orientation
- Cultural Sensitivity
- Travel Arrangements
- Theme development
- Marketing
- Contract Management
- Event Promotion
- Sponsorship development
- Budget Oversight
Timeline
Events Director
Greater San Diego Association of Realtors
11.2021 - 10.2024
Program Director
Strazzeri Mancini, LLC
03.2021 - 08.2021
Program Manager
Abbott Diagnostics
02.2017 - 12.2020
Flight Coordinator
Landmark Aviation
10.2016 - 02.2017
Meeting Planner
American Express Global Business Travel
03.2015 - 07.2016
Marketing Coordinator
Abbott Diagnostics
10.2007 - 10.2011
Tradeshow Coordinator
Learning Resources
10.2005 - 10.2007
BBA - Hospitality Management
DeVry University
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