CHRISTINA SAPY
Naples,FL
Summary
Highly motivated sales executive with 30 years of experience and a proven track record in increasing sales, rank and profitability in both the fragrance and cosmetics industries. Client-focused and organized professional with advanced experience in customer service, business management and project coordination. Collaborative communicator to quickly build relationships with both clients and business audiences. Exceptional ability to lead and motivate a team to meet and exceed sales targets in a challenging market. Entrepreneurial, creative and focused on finding the best ways to execute the company vision. Accomplished Regional Account Manager equipped to drive competitive growth across current accounts and consistently bring in new business. Builds and maintains sales pipelines for new leads and oversees successful servicing strategies for Southeast-area accounts. Proven leader with eye for spotting and developing sales talent. Regional Account Manager bringing 4 years of experience and a successful sales profile. Comprehensive knowledge of sales and negotiation tactics with commitment to building long-term relationships to consistently bring in new clients.
Overview
27
27
years of professional experience
Work History
Southeast Account Executive Byredo Parfums
Puig Prestige Beauty
New York, NY
06.2023 - Current
- Liaised with assigned accounts to review business operations and track progress toward objectives.
- Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
- Recruited, hired and trained new hires to optimize profitability.
- Trained sales associates for new product launches.
- Cultivated strategic client relationships to support business goals, growth strategies and profit drivers.
- Coordinated successful account management efforts with front-line team members.
- Reset store displays for special events and seasonal merchandise changes.
- Replenished and arranged items to maintain appearance.
- Achieved sales targets and outcomes consistently by tenaciously pursuing new customers and sales opportunities.
- Integrated new offerings and eliminated underperforming products to keep line agile in face of changing account needs and market trends.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Greeted and assisted customers to foster positive experiences
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Listened to customer needs to identify and recommend best products and services.
- Produced sales documents, finalized deals and filed records.
Regional Account Executive
Amouage Americas
New York, NY
03.2022 - 06.2023
- Liaised with assigned accounts to review business operations and track progress toward objectives.
- Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
- Recruited, hired and trained new hires to optimize profitability.
- Trained sales associates for new product launches.
- Cultivated strategic client relationships to support business goals, growth strategies and profit drivers.
- Coordinated successful account management efforts with front-line team members.
- Reset store displays for special events and seasonal merchandise changes.
- Replenished and arranged items to maintain appearance.
- Achieved sales targets and outcomes consistently by tenaciously pursuing new customers and sales opportunities.
- Integrated new offerings and eliminated underperforming products to keep line agile in face of changing account needs and market trends.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Greeted and assisted customers to foster positive experiences
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Listened to customer needs to identify and recommend best products and services.
- Produced sales documents, finalized deals and filed records.
Northeast Account Executive
Fine Fragrance Distribution
Hoboken, NJ
05.2019 - 03.2021
- Improve and manage business for 28 stores ranging from $25k to $125K annually for Parfums de Marly and Initio Parfums Prive brands.
- Strategic planning and development of the northeast territory, as well as, partner with management to identify business-driving opportunities.
- Recruit, hire and train brand ambassadors to exceed company goals and objectives
- Train sales associates for brand knowledge.
- Work with buying teams to maintain stock levels at each location.
- Plan and execute events within the stores to drive business.
- Build relationships with social media influencers, bloggers and publications to build brand awareness and exposure.
- Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
- Reset store displays for special events and seasonal merchandise changes.
- Identified customer needs by asking questions and advising on best solutions.
- Greeted and assisted customers to foster positive experiences.
Business Manager
Bond No.9
Garden City, NY
11.2017 - 05.2019
- Improve and manage fragrance sales of over $420,000.
- Grew business to be #1 for all Bloomingdale's locations and #2 fragrance brand at the Roosevelt Field location.
- Develop, plan and execute in-store and daily at counter events.
- Establish and cultivate clientele base to develop and grow brand awareness.
- Maintaining and strengthen the relationship between the store management and vendor management.
- Develop and maintain a productive sales team by recruiting, training, and providing professional development.
- Analyzing daily/weekly/monthly business and recommend strategies to impact business to store management and vendor account executive.
- Perform daily department maintenance tasks including stock work, re-merchandising, display, merchandise transfers and light cleaning.
Business Manager
Creed Parfums
Garden City, NY
11.2015 - 10.2017
- Improve and manage sales to over $1 million in two years, making it the #1 business in the department. Awarded Manager of the Quarter and Best Team For The Quarter.
- Manage efforts to develop, plan and execute in-store and daily at counter events, including Master Classes for clients.
- Establish and grow clientele base to develop and cultivate brand awareness and following.
- Strengthen relationship between the store management and vendor management.
- Develop and maintain a productive team by recruiting, training, and providing professional development.
- Analyzing daily/weekly/monthly business and recommend strategies to impact business to store management and vendor account executive.
- Perform daily department maintenance tasks including stock work, re-merchandising, display, merchandise transfers and light cleaning.
Fragrance Selling Specialist
Coty Prestige Parfums
Garden City, NY
12.2005 - 02.2015
- Planned and promoted sales at various locations
- Assist customers in all aspects of service and product knowledge.
- Handled marketing duties such as event coordination for new product launching and fragrance fairs Helped organize, prepare, and execute inventory assessment for the counter.
- Teach and train associates on the use of new fragrances.
Office Manager
Appraisal Express
Northport , NY
09.2004 - 12.2005
- Manage busy real estate appraisal office and it's day to day operations.
- Schedule appraisals for staff, making sure appraisals were completed in a timely manner and sent to mortgage companies.
- Maintain relationships with mortgage companies.
- Manage office finances using Quickbooks
Fragrance Selling Specialist
Clarins Group & Gary Farn Fragrances
Garden City, NY
01.2001 - 09.2004
- Planned and promoted sales at various locations
- Assist customers in all aspects of service and product knowledge.
- Handled marketing duties such as event coordination for new product launching and fragrance fairs
- Helped organize, prepare, and execute inventory assessment for the counter.
- Teach and train associates on the use of new fragrances.
Department Manager
Nordstrom Department Store
Garden City, NY
04.1998 - 11.2000
- Manage and increase sales for the men's and woman's fragrance department
- Awarded for having the highest business increase over LY for the entire East Coast division.
- Maintaining open lines of communication with store management and multiple vendor managements.
- Analyzing daily/weekly/monthly business and recommend strategies to impact business to store management and vendor account executives.
- Handled marketing duties such as event coordination for new product launching and fragrance fairs.
- Develop and maintain a productive team by recruiting, training, and providing professional development.
- Perform daily department maintenance tasks including stock work, re-merchandising, display, and merchandise transfers.
- Worked closely with sales associates to complete tasks.
- Performed opening and closing duties as part of management team and handled cash management.
- Supported shrinkage and safety awareness, reviewed sales and inventory data, identified trends and prepared reports for management.
- Kept department on-target to meet sales and profit objectives by minimizing waste and pursuing revenue generation opportunities.
- Cultivated talented team of departmental employees through outstanding mentoring, coaching and teaching skills.
- Handled shift overstock, restocking and inventory control.
- Grew department's team and technical capabilities with hiring and training of talented individuals.
- Modeled supportive leadership qualities, motivating staff to achieve department goals and promote staff participation and team building.
- Executed targeted merchandising and promotional plans to meet department sales goals.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Assigned tasks based on operational needs and individual strengths.
Education
Associate of Arts - Business Administration And Management
SUNY Farmingdale
Farmingdale, NYCosmetology License -
Jon Louis School of Beauty
Levittown, NYFragrance Certification
International Fragrance Foundation
New York, NYSkills
- Microsoft Office, Word, Excel and Outlook
- Analytical skills
- Oral communication
- Clientele building
- Detail oriented
- Event coordination
- Power Point
- Inventory control
- Management skills
- Marketing skills
- Quickbooks
- Recruiting
- Retail sales
- Skin Care
- Store management
- Vendor management
- Written skills
Timeline
Southeast Account Executive Byredo Parfums
Puig Prestige Beauty
06.2023 - Current
Regional Account Executive
Amouage Americas
03.2022 - 06.2023
Northeast Account Executive
Fine Fragrance Distribution
05.2019 - 03.2021
Business Manager
Bond No.9
11.2017 - 05.2019
Business Manager
Creed Parfums
11.2015 - 10.2017
Fragrance Selling Specialist
Coty Prestige Parfums
12.2005 - 02.2015
Office Manager
Appraisal Express
09.2004 - 12.2005
Fragrance Selling Specialist
Clarins Group & Gary Farn Fragrances
01.2001 - 09.2004
Department Manager
Nordstrom Department Store
04.1998 - 11.2000
Associate of Arts - Business Administration And Management
SUNY Farmingdale
Cosmetology License -
Jon Louis School of Beauty
Fragrance Certification
International Fragrance Foundation