CHRISTINE BENTON
Jacksonville,FL
Summary
Strategic Senior Director of Sales Operations focused on optimizing sales processes and driving team performance. Successfully oversaw 25 customer accounts while fostering cross-functional collaboration to meet customer demands. Committed to developing high-performing teams that navigate fast-paced merchandising cycles and achieve operational efficiency.
Overview
10
10
years of professional experience
Work History
Senior Director of Sales Operations
FAR EAST BROKERS & CONSULTANTS, INC.
Jacksonville, Florida
03.2026 - Current
- Lead and transform the Sales Operations function within the Sales & Marketing organization to improve sales productivity, execution quality, and scalability.
- Lead sales process modernization initiatives designed to simplify workflows, reduce manual and spreadsheet-driven processes, improve data integrity, and support scalable growth.
- Drive alignment between sales strategy, customer requirements, product information, and operational processes.
- Oversaw strategic direction across 25 customer accounts, aligning customer needs with sales strategy and operational execution.
- Identified opportunities to improve efficiency and standardize processes across the sales organization.
- Lead, manage, coach, and develop a four-person sales team, establishing clear ownership, accountability, performance expectations, and quality standards.
Director of Sales
FAR EAST BROKERS & CONSULTANTS, INC.
Jacksonville, Florida
03.2022 - 04.2026
- Contributed to the company's growth from approximately $30 million to $60 million in annual revenue over a 10-year period through sales strategy, customer development, account management, and operational execution.
- Developed and executed strategic sales plans to achieve organizational revenue and growth targets.
- Built and maintained long-term customer relationships by understanding business objectives, needs, and market opportunities, resulting in increased customer loyalty and retention.
- Supported sales growth through strategic account management and relationship development, facilitating cross-functional collaboration to meet customer needs.
- Monitored industry-specific trends and leveraged market insights to support sales strategy and customer engagement.
Sales Account Manager
FAR EAST BROKERS & CONSULTANTS, INC.
Jacksonville, Florida
07.2016 - 03.2022
- Managed customer accounts and coordinated the quote-to-order process to ensure accurate and timely order execution.
- Reviewed buyer order commitments for accuracy and alignment with customer requirements, ensuring compliance with pricing and resolving discrepancies.
- Maintained CRM data to support effective customer relationship management and sales activity tracking.
- Supported the VP of Business Development and Sales in implementing and tracking shopper marketing campaigns against established sales and profitability targets.
- Supported business development and sales initiatives through detailed analysis, organization, and cross-functional coordination.
Education
Bachelors Of Applied Science - Kinesiology and Exercise Science
University of Maine
Orono05-2014
Skills
- Sales strategy
- Sales leadership
- Revenue Growth
- Account Management
- Sales forecasting
- Process Modernization
- Process optimization
- Process improvement
- Strategic Planning
- Cross-functional teamwork
- Team development
- Data analysis
Technology And Tools
- Microsoft Excel
- Microsoft Word
- CRM Systems
- Sales Reporting & Tracking
- Product Costing & Pricing
- Sales Presentations & Proposals
- Data Analysis & Reporting
- PowerBi- Dashboard
- Business Central Dashboard
Professional Development
Food Industry Executive Program, USC Marshall Executive Education
Professional Highlights
- $30M → $60M Revenue Growth: Contributed to company revenue growth of approximately 100% over 10 years.
- 25 Customer Accounts: Provide high-level oversight across approximately 25 customer accounts.
- 4-Person Sales Team: Lead, manage, train, and develop a four-person sales team.
- 10+ Years of Progressive Growth: Advanced from Sales Account Manager to Director of Sales to Senior Director of Sales Operations.
Timeline
Senior Director of Sales Operations
FAR EAST BROKERS & CONSULTANTS, INC.
03.2026 - Current
Director of Sales
FAR EAST BROKERS & CONSULTANTS, INC.
03.2022 - 04.2026
Sales Account Manager
FAR EAST BROKERS & CONSULTANTS, INC.
07.2016 - 03.2022
Bachelors Of Applied Science - Kinesiology and Exercise Science
University of Maine