CHRISTINE O'ROURKE
Fort Wayne,IN
Summary
Functional Marketing Director driving proven results with demonstrated brand, consumer, and business-to-business success. Expertise in strategic positioning, managing integrated marketing programs, marketing research, digital marketing initiatives and the development of multimedia advertising campaigns. Understanding of how to achieve company goals through strong relationships with franchisees, key business partners, agencies, marketing, and operations teams. Manages complex occupational issues while meeting business objectives. Strong operational skills and solid experience managing budget expenditures and positive return on ad spend.
Overview
11
11
years of professional experience
Work History
SENIOR DIRECTOR, FIELD MARKETING
DENNY'S
01.2015 - Current
- Directed Co-op and local marketing initiatives for over 1,700 Domestic and International Denny's locations returning over $60M in annual revenue
- Key member of Denny's Marketing Team, providing input on Brand, Social, Consumer Insights, Menus, Merchandising and Product Development initiatives
- Built strong and effective relationships with key Franchisees, Brand and Operations team partners to help Denny's achieve sales, traffic, and profitability goals
- Drove Denny's market share through targeted Co-op, Regional and National Marketing Campaigns
- Developed successful local DMA plans for 85 Co-ops representing 1,500 restaurants, which contributed greatly to five straight years of positive sales
- Drove Results with an $18M Co-op and LSM Budget that balanced traditional and digital media elements
- Managed Field Marketing Team
- Presented marketing programs and workshops at National Town Hall meetings, Franchise Conventions, Operations meetings, and Co-op meetings
- Achieved departmental goals by developing and implementing strategic plans and initiatives
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets
- Enhanced internal communication channels, resulting in improved information flow and decision-making processes
- Championed continuous improvement initiatives to drive operational excellence
- Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance
- Formed strategic partnerships and connected with vendors to drive business development
SENIOR DIRECTOR, FIELD MARKETING
QUIZNOS
- Designed, developed, and implemented market wide local store marketing plans that drove topline sales performance for franchisees
- Routinely met and exceeded sales goals for all US markets
- Marketing liaison between franchisees and senior level management
- Analyzed market conditions and results, formulated strategies to improve business performance
- Managed six field marketing managers
- Responsible for field marketing budget management.
SENIOR FIELD MARKETING MANAGER
DONATOS PIZZA
- Responsible for the marketing, development, and sales growth for all US and international markets
- Spearheaded the successful and profitable entry into new markets, created innovative marketing programs targeted to key consumer markets
- Recognized by leadership for expertise in market plan development, management, and goal attainment.
VICE PRESIDENT, ACCOUNT SERVICE
ASHER AGENCY
- Responsible for coordinating, managing and leading agency resources to meet the integrated marketing needs of all restaurant and automotive accounts
- Provide strategic leadership and direction to both the internal creative and media teams
- Serve as the primary agency contact for new business development and larger strategic initiatives and assignments.
Education
BACHELOR OF ARTS - JOURNALISM
Skills
- Marketing Strategy
- Brand Marketing
- Digital Marketing
- Partnership Marketing
- Media Analysis
- Merchandising
- Revenue Growth
- Collaborative Leadership
Skills
- Team Building and Motivation
- Key Performance Indicators
- Culture Transformation
VOLUNTEER EXPERIENCE
Junior League of Fort Wayne, Past President
Allen County SPCA, Vice President
Boys and Girls Club, Board Member
Erin’s House for Grieving Children, Board Member
Forward Indiana, Volunteer
Timeline
SENIOR DIRECTOR, FIELD MARKETING - DENNY'S
01.2015 - Current
SENIOR DIRECTOR, FIELD MARKETING - QUIZNOS
SENIOR FIELD MARKETING MANAGER - DONATOS PIZZA
VICE PRESIDENT, ACCOUNT SERVICE - ASHER AGENCY
INDIANA UNIVERSITY - BACHELOR OF ARTS, JOURNALISM