Christine Wells
San Francisco,CA
Summary
Experienced Event Director and Sales professional with a demonstrated history of working in the event planning and food & beverage industries. Skilled in event sales and design, planning and logistics, client management, financial management, venue management, and culinary arts. Strong operations professional with production as well as creative skill sets.
Overview
11
11
years of professional experience
Work History
Senior Event Producer
B Line Events
San Francisco, CA
10.2019 - 03.2020
- Contracted Senior Events Manager hired to manage clients and events for 6 month timeline
- Focusing on client management and communication, ensuring all expectations are met in timely manner
- Designing and producing single on off event to large format multi-day conferences from initial inbound and proposals to execution
- Supporting other planners in potential client proposals, budget reviews, deck design and creative, entertainment and AV needs, venue sourcing, and vendor bids
- Creating and managing client budgets to align with goals of event and additional client requests, coming in at or under-budget
- Finalizing P&Ls post-event with clearly tracked financial
- Hiring, negotiating, and managing unique venues and vendors
- Onboarding and supervising onsite team for execution including contract managers, facilities, caterers, AV, entertainers and special vendors
- Integrating into the B Line and end client team and systems smoothly
- Providing knowledge and expertise of local venues and location booking, contract negotiations, and hiring and managing a multitude of vendors with great work ethic and professional warm demeanor
- Specializing in management of particular and demanding clients
Co-Founder and Director of Events
Metal + Match Catering Co.
San Francisco, CA
02.2016 - 11.2019
- Conceived and co-founded Metal + Match in 2016
- Managed full event scope from initial client inbound, proposal and design board creation, budget configuration and management, design and menu concepts, offsite execution, to final event debriefs
- Worked closely with clients to meet expectations, maintain deadlines and stay on target with envisioned event
- Planned and executed of variety events from small cocktail gatherings to large scale themed parties to high end seated dinners in line with company and client brands
- Created floorplans, logistics and planning for events in multitude of locations including small high profile offices to empty warehouses
- Managed sales team including creating goals and strategies, establishing benchmarks and consistent check ins for performance and progress
- Developed key operational initiatives and systems to drive and maintain business growth and financial stability
- Assisted in building of private venue space from interior design and aesthetic to client outreach to pricing
- Helped with upkeep of social media and content creation including photography
Chef De Cuisine
Foxtail Catering and Events
San Francisco, CA
05.2014 - 03.2016
- Began as freelance chef, promoted to Executive Sous, and then to Chef de Cuisine.
- Managed production, logistics, and execution of events across the Bay Area including cocktail parties, weddings, high profile seated dinners, and private tasting
- Held responsibility of purchasing, costing, prep lists, cross-utilization, and onsite preparation worksheets
- Developed and implemented new seasonal menus and recipes with focus of elevation, standardization and sustainability
- Managed team of a dozen sous chefs, both in kitchen and onsite, as well as execute events with 20+ full time and on-call cooks
- Aided in growth of company by 40% in 2015 through productivity, management, and costing
Head Catering Chef
Brooklyn Winery
Brooklyn, NY
02.2011 - 02.2014
- Planned, managed, prepped and executed events from cocktail parties to sit-down weddings at a new catering venue and urban winery
- Created Nouveau American menus for catering, wine bar and wine pairing dinners
- Managed two on-site kitchens with simultaneous operations and event executions
- Was responsible for food orders, costing, prep lists, inventory and maintained an up-to-date recipe database
- Hired, trained, staffed and oversaw a team of full-time and freelance staff
- Increased catering capacity to allow significant growth - doubled the amount of private events in one year and executed 70+ weddings in 2013
Kitchen Manager, Chef De Cuisine
City Grit Culinary Salon
New York, NY
09.2011 - 09.2012
Chef and Manager
Scoozi Events
New York, NY
03.2011 - 09.2011
Assistant Photo Editor
Meredith Corporation, Kraft Food & Family Magazine
New York, NY
12.2008 - 04.2010
Education
Culinary Arts Degree -
The French Culinary Institute
New York, NY11.2010
Bachelor of Arts And Sciences - Art History & Archeology, Psychology, Photography
Washington University in St Louis
St Louis, MO2007
Study Abroad -
University College London
London, UK2006
Skills
- Event design, creative, production and logistics
- Event sales
- Project management
- Budget creating and management
- Venue and vendor selection and relationship management
- Business development and retention
- Catering expertise, menu planning and culinary execution
- Staff hiring, scheduling and management
- Contract negotiations
- New business development and networking
Timeline
Senior Event Producer
B Line Events
10.2019 - 03.2020
Co-Founder and Director of Events
Metal + Match Catering Co.
02.2016 - 11.2019
Chef De Cuisine
Foxtail Catering and Events
05.2014 - 03.2016
Kitchen Manager, Chef De Cuisine
City Grit Culinary Salon
09.2011 - 09.2012
Chef and Manager
Scoozi Events
03.2011 - 09.2011
Head Catering Chef
Brooklyn Winery
02.2011 - 02.2014
Assistant Photo Editor
Meredith Corporation, Kraft Food & Family Magazine
12.2008 - 04.2010
Culinary Arts Degree -
The French Culinary Institute
Bachelor of Arts And Sciences - Art History & Archeology, Psychology, Photography
Washington University in St Louis
Study Abroad -
University College London
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