Christine Bouyea Gajiwala

• GM function for the Havas CX/digital business in the US operationalizing the merger of 2 separate agencies
• Manage a cross-functional team of 100 people in 4 cities
• Grew a $16 Million Agency 20%+ YOY 2 years in a row
• Under my leadership, the Agency significantly grew existing accounts and brought on new Clients: Lincoln Financial Group, American Airlines, NTT Data and NewYork-Presbyterian Hospital
• During the pandemic, scored highest in the agency network on employee engagement and Client satisfaction
• Staybl, an app we concepted and built for people with Parkinson's disease, won several industry awards including a Gold Cannes Lion, Fast Company's Innovation by Design Award and a D&AD Pencil

Accounts: Fortune Brands (Moen and The House of Rohl), Mark Anthony Brands (Mike's Hard Lemonade, Mike's HARDER and White Claw), Sears Holdings Corporation (Kmart and Sears), Chicago Ideas (Non-Profit/Community) and WW (formerly Weight Watchers)

• Hired a team of 20+ people and built an in-house studio for Kmart producing hundreds of pieces of content annually
• Launched Drink on the Bright Side for Mike's Hard Lemonade, leading to double digit sales growth for the brand
• Redesigned the brand identity for Chicago Ideas, a live and digital platform dedicated to democratizing ideas and innovation
• Created a social strategy for Oprah's 2020 Vision Tour (sponsored by WW) and produced content for every social platform

Other Responsibilities:

• Human Resources: Recruiting and Learning & Development Programming
• Producer of Agency Special Projects & Events for the Chief Creative Officer

Accounts: Kraft Heinz (Philadelphia Cream Cheese, Crystal Light and Kraft Hockeyville)

• Appointed to build out the team to service iconic billion dollar CPG brands

Accounts: Expedia, Hanes, Mentos, Experian, Opportunity International and Donate Life

Accounts: Comcast Business Class, Heineken Premium Light, LVMH (Belvedere and Hennessy) and Wyndham Hotels & Resorts (Howard Johnson, Super 8 and Travelodge)

Accounts: McNeil (Imodium and Motrin – Adult and Pediatric Brands) and Novartis – Tekturna

Account: Diageo (Captain Morgan, Crown Royal / NASCAR and Don Julio)