Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Christopher Edwards

Los Angeles,CA

Summary

Senior Account Executive / Producer with a proven track record of leading and executing high-profile projects from conception to completion. Adept at developing strategic plans and go-to-market strategies informed by consumer insights and business goals. Experienced in managing cross-functional teams, overseeing all aspects of production including logistics, staffing, and budget management. A skilled negotiator and client-facing lead, proficient in fostering client retention through compelling presentations and effective communication. Being well-organized, highly efficient, and proficient in analytics has allowed me to thrive in a fast-paced volatile position. Innovative problem solver, with a passion for visual arts and cognizance of market analysis, will help make a seamless integration. Pair that with my eagerness to grow and a competitive mindset which will be reflected immediately, I see myself becoming a valuable asset for your organization.

Overview

7
7
years of professional experience

Work History

Senior Account Executive | Producer

Optimist Inc
Los Angeles, CA
05.2023 - Current
  • Collaborated with cross-functional partners to understand business goals, strategies, and consumer insights to develop strategic plans for clients.
  • Developed consumer-facing go-to-market strategies and managed campaign rollouts with cross-functional partners.
  • Served as a day-to-day client lead responsible for client communications, conflict resolutions, and compliance on deliverables.
  • Developed and implemented high-level budgets for renowned brands.
  • Developed compelling presentations and proposals to effectively engage potential clients and foster client retention.
  • Led the production of high-profile projects, from client brief to project completion. Managed fabrication, graphic assets, guest experience, logistics, staffing, and ensured all client deliverables were met within budget.
  • Negotiated contracts with talent, crew, and vendors, optimizing budget allocation.

Account Executive

Traffic Tech
Scottsdale, AZ
05.2021 - 03.2023
  • Cold called new customers to increase profits 73%.
  • Negotiated rates based on current market trends.
  • Acted as liaison between freight companies and shippers.
  • Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Determined target audiences for particular products and aligned campaigns with demographics.
  • Generated leads with successfully cold calling 100 plus prospects daily
  • Built key relationships with suppliers and carriers in order to grow and retain business

Event Attendant

Arizona State Parking and Transit Operations and Events
Phoenix, AZ
12.2018 - 08.2020
  • Charged with set up and take down for 100+ events yearly on Arizona State University property.
  • Provided client service by distributing programs, answering patron's questions and selling tickets and merchandise.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.

Education

B.A - Business Marketing & Psychology

Arizona State University
2020

H.S. Diploma -

Westchester High School
2016

Skills

  • Microsoft Suite
  • Excel
  • G Suite
  • Keynote
  • Budget management
  • Campaign development
  • Brand strategy
  • Production
  • Client communications
  • Negotiation
  • Problem solving
  • Analytics
  • Social media digital marketing
  • Final Cut Pro
  • Customer relationships
  • Account management
  • Mobile advertising platforms
  • Cross-functional team leadership
  • Media relations
  • Project management
  • Presentations

Additional Information

  • Awards and Acknowledgements: Awarded New American Scholarship from Arizona State

Timeline

Senior Account Executive | Producer

Optimist Inc
05.2023 - Current

Account Executive

Traffic Tech
05.2021 - 03.2023

Event Attendant

Arizona State Parking and Transit Operations and Events
12.2018 - 08.2020

B.A - Business Marketing & Psychology

Arizona State University

H.S. Diploma -

Westchester High School

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Christopher Edwards