Natalie Zelasko
Hinsdale,IL
Summary
Accomplished media sales leader adept at managing complex client portfolios and achieving sales goals through consultative strategies. Strong ability to coordinate cross-functional teams and deliver tailored proposals that exceed client expectations and drive brand visibility.
Overview
1
1
Certification
18
18
years of professional experience
Work History
Senior Account Executive
Image Media Advertising, Inc.
08.2015 - Current
- Manages national sales for vinyl, digital, and wallscape advertising, driving brand visibility.
- Identified and pursued new business opportunities, resulting in over $400,000 in revenue in 2026.
- Oversees local and regional sales initiatives, enhancing market penetration and client relationships.
- Presents campaign proposals to clients, showcasing innovative advertising solutions.
- Persuasive in agency meetings nationally and locally. Gains knowledge about upcoming campaigns and provides competitive individualized proposals in a timely manner.
- Created relationship between Image and the Vistar Programmatic buying platform and maintains programmatic digital campaigns.
- Secures all state IDOT and local permits as well as FAA approvals for construction and modification of billboard sites.
- Drafts new real estate lease contracts, generates lease extensions, and assists in executing easement purchases in addition to all legal documentation.
- Coordinates cross-functional teams to ensure timely project delivery and quality standards.
- Trained junior executives on account management practices and client interactions.
Account Executive
Fox Television Stations, Inc.
Chicago, IL
09.2014 - 07.2015
- Developed strong client relationships to optimize media service delivery and identify revenue opportunities.
- Drove multi-platform revenue goals through strategic use of Fox Television properties across on-air and online channels.
- Led team meetings to debrief on entertainment news and events, enhancing collaboration and informing strategic planning.
Account Executive
Radio Disney Chicago/1300 AM
05.2014 - 09.2014
- Connected brands with consumers through consultative strategies across on-air, streaming, social media, and mobile gaming platforms.
- Developed tailored marketing strategies that increased brand visibility and engaged target audiences effectively.
- Presented experiential marketing opportunities that aligned client brands with Disney's strategic vision.
National Account Executive (Promotion)
The Chicago Sun-Times
01.2014 - 05.2014
- Managed accounts in the Southeast U.S., Washington D.C., and Canada, expanding market reach.
- Executed custom advertising campaigns across print, digital, and experiential platforms, increasing client engagement.
- Collaborated with clients in entertainment and major sports sectors, resulting in enhanced brand visibility.
- Strengthened client relationships through tailored solutions, improving client engagement and satisfaction.
- Coached sales managers on the implementation of Salesforce.
Account Executive Arts & Entertainment
The Chicago Sun-Times
07.2012 - 12.2013
- Managed advertising book of business in Arts & Entertainment category, driving client engagement across Chicagoland area.
- Sold media across the second largest print newspaper in Chicago and seven weekly newspapers, including Splash Magazine.
- Developed advertising solutions across digital platforms, incorporating innovative technologies such as augmented reality and geofencing.
- Represented Chicago Sun-Times at monthly musical theater events and magazine launch parties to enhance brand visibility.
- Analyzed market data to uncover opportunities for new advertising strategies, informing targeted campaign development.
- Negotiated contracts with clients to secure mutually beneficial agreements.
Account Executive
Image Media Advertising, Inc.
05.2008 - 07.2012
- Exceeded individual sales revenue goals through proactive engagement with agencies and clients, strengthening relationships.
- Drafted and finalized media contracts, ensuring compliance and clarity to facilitate smooth transactions.
- Maintained accurate records in company’s CRM and financial tracking systems, supporting data integrity and reporting.
Education
Production Assistant (Internship) -
NBC-National Broadcasting Company WFLA
Tampa, FL05-2008
Bachelor of Arts - Communication, Advertising
University of Tampa
Tampa, FL05-2008
High School Diploma -
Hinsdale Central Township High School
Hinsdale, IL05-2004
Skills
- Salesforce
- Digital advertising
- Programmatic campaigns
- Revenue generation
- Client relationship management
- Sales strategy development
- Presentation development
- Cross-functional collaboration
- Contract management
- Strategic thinking
- Data-driven decision making
- Time management
- Graphic Design
- Content Creation
- Video Production
- Social Marketing Solutions
- Microsoft Suite
- Creative strategy
Certification
Spreadsheet Modeling, Mathematics for Management Statistics, Mathematics for Management Probability, Harvard Business School Online, 04/01/22
Volunteer Experience
Economic Development Committee, Not Provided, Hinsdale, IL, Not Provided, 11/01/21, Present
Timeline
Senior Account Executive
Image Media Advertising, Inc.
08.2015 - Current
Account Executive
Fox Television Stations, Inc.
09.2014 - 07.2015
Account Executive
Radio Disney Chicago/1300 AM
05.2014 - 09.2014
National Account Executive (Promotion)
The Chicago Sun-Times
01.2014 - 05.2014
Account Executive Arts & Entertainment
The Chicago Sun-Times
07.2012 - 12.2013
Account Executive
Image Media Advertising, Inc.
05.2008 - 07.2012
Production Assistant (Internship) -
NBC-National Broadcasting Company WFLA
Bachelor of Arts - Communication, Advertising
University of Tampa
High School Diploma -
Hinsdale Central Township High School