Christopher Hight

Supports three Bacardi brands (Angels Envy, Santa Teresa, & Aberfeldy) with the assistance of SGWS to activate these brands within the North Texas retail channels.

Accomplishments:

• Conducts retail in-store sampling activations to grow sales within independently owned retail accounts.
• Offers elevated retail activations with elaborate table setups, cocktail samples, and custom bottle engravings
• Identify and execute merchandising wins on the shelf and sales floor within designated accounts.
• Fosters and develops strong relationships with the staff and decision makers within assigned territory
• Equips store managers and their staff by hosting on-site brand education sessions
• Collaborated with Angels Envy Brand Ambassadors to execute consumer education events within the TW&M chain leading to over 8 cases sold throughout the program
• Scheduled and executed Aberfeldy 12yr Gold Dip Activations within retail accounts for the month of December leading to over 13 cases sold
• Single handedly completed a 27 case Angels Envy Single Barrel custom engraving order for Craftsway Kitchen annual golf tournament in October

Collaborated with the state distribution partner (Greenlight/United) to launch the BHAKTA Spirits portfolio for the North Texas market within the off and on premise channels.

Accomplishments:

• Organized tasting events with local Whiskey Clubs including the Algiers and DBC.
• Collaborated with local cigar bars and lounges to host whiskey/cigar pairing events.
• Created brand awareness for BHAKTA by promoting the brand at the Houston Whiskey Social.
• Successfully launched “Hogsworth” Bourbon with multiple in-store activations within the Specs chain
• Successfully gained bottle and menu placements in a number of on-premise DFW restaurants.
• Created incentive programs for the distributor sales team to grow volume within their respective territories.

Successfully launched seasonal to year-round programs for Altos, Avion, Redbreast, and Martell. Initiated projects as the lead agency and collaborated with partnering agencies to proactively manage timelines, deadlines, workflows.

Accomplishments:

• Managed the development of retail POS materials from conception to digital rendering to physical design.
• Organized IAT communications with multiple supporting experiential, digital, and creative agencies.
• Conducted general and product-specific research for PRUSA brands within their respective categories.
• Created and pitched a Black History Month campaign for Martell Blue Swift titled “Swift Change.”
• Performed quality control by reviewing all client facing presentations and communications.

Leading liaison between collaborating agencies, The NBA, 13+ individual team markets, and Moët Hennessy. Scheduled and executed strategic planning calls between Moët Hennessy and their supporting agencies. Internal team lead in managing NBA business review approvals.

Accomplishments:

• Managed IAT communications with multiple supporting experiential, digital, and creative agencies.
• Strategically planned and executed activations and events for NBA teams within their local markets.
• Successfully pitched the “Unfinished Business” campaign to 5 incremental NBA teams for inclusion.
• Managed Hennessy’s financial relief fund “Unfinished Business” for minority-owned business owners.
• Collaborated with the Pelicans to execute Hennessy’s BHM on-court dinner event for minority business owners.
• Collaborated with partner agencies to develop Hennessy’s “House of Moves” for NBA All-Star Weekend.
• Lead in managing a successful Dallas Mavericks x Hennessy Influencer suite night during the NBA playoffs.

Business development leader in on and off premise channels responsible for the coordination of supplier brand activations.

Accomplishments:

• Consistently Top 5 out of 80+ Sales Representatives in Texas for Q4 2017.
• 1st in statewide Angels Envy Bourbon distillery trip to Kentucky in February of 2018.
• 2nd in Bacardi 8 state distribution competition in November of 2016.
• Recognized as the “Salesman of the Month” in June 2016.
• Responsible for growing Bacardi 8 225% within territory in November 2016.
• Drove the growth of D’usse cognac 150% in the month of September.

Sales and territory management responsible for the highest producing Constellation Wine territory in North Texas with accounts in large grocery retail stores across the metroplex. Developed and maintained relationships with store and Market Managers to ensure quality customer service.

Accomplishments:

• Grew territory to highest producer in North Texas.
• Increased territory revenue by 30%.
• Enhanced sales by 5.7% in 2014.
• Consistently ranked in top 10% of sales representatives.