Christopher Olson
Magnolia,TX
Summary
A proven leader in sales, I spearheaded Rausch Coleman Homes' growth, achieving a remarkable 115% of planned sales in 2024. My strategic planning and visionary leadership, coupled with expert sales training, have consistently driven revenue growth and market success. Recognized for creating a winning culture, my approach blends analytical prowess with a keen focus on immediate and long-term results.
Overview
24
24
years of professional experience
Work History
Director of Sales
Rausch Coleman Homes
06.2020 - 02.2025
- Drafted annual business plan to include sales, closings and line item expense budgets.
- Instrumental in growing division from start-up in 2020 to 700 closings in 2024.
- Attended monthly financial call with executive team to review performance and forecasts.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning. Achieved 115% to plan in both sales and closing in 2024. Realized pre-tax net profit of 23.5M versus 16.2M budget.
- Hired and trained all new sales professionals in accordance with experience, aptitude, culture fit and SPQ Gold assessment.
- Directed all marketing initiatives to include local signage, print, and social/digital campaigns.
- Partnered with Cornerstone/Lendlo mortgage to secure strategic forward interest rate commitments.
- Conducted CMA's for all RAW and retail land opportunities to assist in acquisition and decision making process.
- Weekly land meetings to manage timely lot deliveries and ensure successful community launches.
- Identified product gaps and collaborated with regional architecture team for design, costing and implementation.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions. Received Avid-Gold award in 2024.
Area Sales Manager/Director of Sales
Lennar Homes/Village Builders
11.2017 - 06.2020
- Continuously outperformed all stated sales and closing goals.
- Responsible for delivering 900-1500 annual units to overall division business plan.
- Established sales goals for team and implemented performance management standards.
- Conducted weekly sales meeting to motivate team, review wins and opportunities, and discuss marketing/sales initiatives.
- Performed community visits to coach/train sales team on all phases of sales and operational processes.
- Negotiated contracts with sales team in accordance with stated margin goals.
- Attended routine plan and option pricing meetings to ensure market alignment/capitalization.
Division Sales Manager
Drees Custom Homes
07.2015 - 08.2017
- Responsible for hiring and onboarding new sales professionals.
- Championed a proactive approach to professional development, fostering a learning-oriented culture within the division that resulted in increased performance and employee satisfaction.
- Implemented and trained sales team on buyer customization process/architectural redraws.
- Coordinated buyer and realtor networking events to promote brand and community awareness.
Sales Professional
KB, Taylor Morrison, Imperial, Darling Homes
03.2001 - 06.2015
- Proven fifteen career as top sales producer amongst recognized builders in Houston market.
- Recognized as a leader with appreciation for training and mentoring sales professionals during my career.
- Keen understanding of mortgage programs resulting in efficient and highly predictable business results.
- Generated vast network of realtor partners that aided in long-term sales success.
- Received numerous awards for customer service.
Education
Exercise Physiology
University of Texas - Arlington
Arlington, TXSkills
- Visionary leadership
- Strategic planning
- Revenue growth
- Sales leadership and training
- Goal setting and achievement
- Performance management
- Market and competitive analysis
- Brand marketing
Timeline
Director of Sales
Rausch Coleman Homes
06.2020 - 02.2025
Area Sales Manager/Director of Sales
Lennar Homes/Village Builders
11.2017 - 06.2020
Division Sales Manager
Drees Custom Homes
07.2015 - 08.2017
Sales Professional
KB, Taylor Morrison, Imperial, Darling Homes
03.2001 - 06.2015
Exercise Physiology
University of Texas - Arlington
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