Christy Cowan
Kirkland,WA
Summary
Full stack Marketer obsessed with ROI based campaigns and demand gen. Extensive experience in marketing operations, demand gen, campaign management, and integrating AI tools to create seamless buyers journeys through the sales and marketing funnels.
Overview
12
12
years of professional experience
Work History
Head of Demand Generation & Marketing Operations
Aon Corporation
01.2026 - Current
- Evaluated and procured hardware and software for effective online marketing campaigns.
- Prepared reports to update stakeholders on strategy success metrics.
- Assisted in optimizing analytics tools for tracking visitor behavior.
- Led cross-functional teams in brainstorming sessions to develop innovative solutions.
- Drove 8M in ARR for Human Capital business.
Head of Marketing Operations
DigiCert
04.2024 - 12.2024
- Oversaw the strategic planning, project management, implementation and optimization of marketing processes, technologies, and data
- Managed GTM lead generation process and implementation for sales and marketing organizations.
Senior Director, Marketing Operations
Dataminr
08.2022 - 03.2024
- Deployed a fully integrated ABM GTM strategy, targeting accounts across healthcare, finance, government, and more, resulting in a $4.5M pipeline and $2M in marketing-sourced revenue.
- Spearheaded and strategic GTM initiatives, driving company-wide revenue growth and market expansion
- Led cross-functional team of marketers, analysts, and web developers to implement integrated marketing campaigns to optimize brand visibility and customer acquisition
- Implemented data-driven strategies, leveraging marketing analytics to identify key performance indicators (KPIs) and drive continuous process improvements
- Managed Marketing Automation tools: including website front/backend connection to Salesforce and Snowflake database
Head of Marketing Operations
Uniphore
07.2021 - 08.2022
- Rolled out full-funnel reporting that allowed us to track leads to opportunities sourced by Marketing.
- Led a full website migration which included rolling out a new CMS, (WordPress). Deployed changes to improve technical SEO and SEM. This resulted in an increase of 25% time on site and drove an additional $5M in sourced revenue from organic efforts.
- Led integration of Marketing tech stack across the company
- Managed team that supported Go-To Marketing (GTM) tools and processes
- Defined and implemented Marketing Operations Processes: Lead scoring, Lead handling, lead routing, SEM, SEO
- Marketing Metrics and Dashboards: Defined marketing metrics, dashboard creation/maintenance.
Senior Manager, Marketing Operations
Unity
01.2015 - 07.2021
- Provided direct and on-going leadership to team responsible for building UX landing pages, managing API calls, Marketing systems integration, GTM function, data validation, and deployment of new tools.
Education
BACHELOR OF ARTS (B.A.) - COMMUNICATIONS
University of Washington
Seattle, WA, USSkills
- Marketing Operations
- Marketing Analytics
- GTM
- AI Tools
- ABM
- Demand Gen
Timeline
Head of Demand Generation & Marketing Operations
Aon Corporation
01.2026 - Current
Head of Marketing Operations
DigiCert
04.2024 - 12.2024
Senior Director, Marketing Operations
Dataminr
08.2022 - 03.2024
Head of Marketing Operations
Uniphore
07.2021 - 08.2022
Senior Manager, Marketing Operations
Unity
01.2015 - 07.2021
BACHELOR OF ARTS (B.A.) - COMMUNICATIONS
University of Washington