Cierra Hernandez
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Director
Queen Cosmetics
05.2024 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Social Media Manager
Gracie's Corner
08.2022 - Current
- Resolved problems, improved operations, and provided exceptional service.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Conducted research to determine current benchmark trends and audience preferences.
- Increased customer engagement through social media.
- Suggested and implemented new features to develop brand awareness.
Social Media Analyst
Darden Restaurants, Olive Garden, Bahama Breeze
07.2022 - 07.2023
- Monitored and moderated consumer conversations during high-volume periods throughout year.
- Engaged relevant influencers to build brand awareness.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Social Media Director
Confidential Company
Orlando, FL
09.2020 - 04.2022
- Successfully spearhead campaigns on social media platforms including Instagram and Youtube.
- Manage social media planning for execution of marketing strategies and community management.
- Implement marketing and promotion tactics that lead to 38% increase in social shares and 31% in website traffic from social media content.
- Drove organic strategy to increase followers by 22.3% in under 1 calendar year.
- Brought about noticeable improvements to click rates, follower counts, and engagement with clear and focused strategies.
Social Media Manager
Real Thread
Orlando, FL
10.2019 - 02.2020
- Design and execute direct response marketing campaigns in social media channels including but not limited to Facebook, LinkedIn, and Twitter.
- Manage budgets, ROI, and campaign objectives effectively.
- Increased customer engagement through social media.
- Engaged online audiences by placing a strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
Account Manager
Real Thread
09.2018 - 10.2019
- Establish strong relationships with existing corporate accounts that ensure sales and revenue growth.
- Exceeded all sales goals while constantly meeting corporate requirements.
- Responsible for overseeing and managing 35-60 accounts while prospecting 100-150 companies.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
Education
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
University of Central Florida
Orlando, FL2022
Skills
- SEO Optimization
- Social Media Monitoring
- Social Media Platforms
- Content Creation
- Audience Engagement
- Social Media Engagement
Certification
Google Analytics | Strong Brand Social - Paid Social | Strong Brand Social - Community Manager
Timeline
Marketing Director
Queen Cosmetics
05.2024 - Current
Social Media Manager
Gracie's Corner
08.2022 - Current
Social Media Analyst
Darden Restaurants, Olive Garden, Bahama Breeze
07.2022 - 07.2023
Social Media Director
Confidential Company
09.2020 - 04.2022
Social Media Manager
Real Thread
10.2019 - 02.2020
Account Manager
Real Thread
09.2018 - 10.2019
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
University of Central Florida