Summary
Overview
Work History
Education
Skills
Timeline
Generic
Cindy Brown

Cindy Brown

Amarillo,TX

Summary

Accomplished marketing professional with over 20 years of experience specializing in planning, developing, and executing successful campaigns and initiatives to drive maximum results. Known for creative thinking and strategic approach, demonstrating exceptional leadership and client relations skills. Seeking opportunities to further develop skills while making significant contributions to company growth. Proven ability to thrive under pressure, adapt to new challenges, and elevate organizational brand presence.

Overview

15
15
years of professional experience

Work History

Vice President of Marketing

Happy State Bank
05.2018 - Current
  • Developed, implemented and evaluated marketing campaigns for new products or services.
  • Identified target audiences and developed strategies to reach them through various channels.
  • Negotiated multi-media buying contracts with vendors and monitored performance of campaigns to ensure effectiveness.
  • Developed, managed and tracked budgets for multi-media buys across multiple channels.
  • Prepared all budgets and monitored expenses related to marketing initiatives.
  • Coordinated production schedules with creative teams and ensured timely delivery of materials.
  • Developed and implemented comprehensive media plans for clients.
  • Managed relationships with external vendors providing marketing-related services.
  • Produced reports analyzing effectiveness of existing campaigns and proposed solutions for improvement.
  • Collaborated with internal and external teams to design effective marketing materials, such as brochures, flyers, posters and presentations.

Vice President of Sales & Marketing

Amarillo Globe-News
03.2013 - 05.2018
  • Responsible for a department with revenue of $25 million annually. Managed employees, with vision to achieve company goals while maintaining quality and customer service integrity through total quality management.
  • Successfully created and implemented strategic plans, developed and administered revenue, marketing/sales, and expense budgets, and developed or improved processes and procedures to meet short and long-term goals.
  • Develop and implement sales and marketing initiatives for all products, with a focus on driving incremental revenue through increased volume.

Classified Sales Manager

Amarillo Globe-News
09.2010 - 02.2013
  • Managed 5.5 million classified sales portfolio annually. Developed marketing and advertising campaigns for new and existing customers.
  • Customer retention goals: Increased market share by 20 percent over the course of 3 years.
  • Grew the number of Digital customers by 50 percent in 1 year within classified sales categories (Automotive, Real Estate, Recruitment, Call Center).
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

Digital Sales Director

Amarillo Globe-News
07.2010 - 09.2010
  • Developed and implemented digital sales strategies to increase customer engagement and revenue.
  • Created effective campaigns to drive traffic, increase lead generation, and optimize ROI.
  • Analyzed website analytics data to identify trends, opportunities, and areas of improvement.
  • Collaborated with marketing and product teams to develop content for digital channels.
  • Developed pricing models for new products and services based on market conditions and customer needs.


Education

Bachelor of Arts - Marketing / Advertising

Fresno State University
Fresno, CA

Skills

  • Marketing Strategy
  • Advertising Campaigns
  • Multi-Media Buying
  • Multi-Media Campaign Implementation
  • Multi-Media Campaign Management
  • Strategic Planning
  • Attention to Detail
  • Self Motivation

Timeline

Vice President of Marketing

Happy State Bank
05.2018 - Current

Vice President of Sales & Marketing

Amarillo Globe-News
03.2013 - 05.2018

Classified Sales Manager

Amarillo Globe-News
09.2010 - 02.2013

Digital Sales Director

Amarillo Globe-News
07.2010 - 09.2010

Bachelor of Arts - Marketing / Advertising

Fresno State University

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