Cindy J. O’Brien

• Led membership growth and retention strategies for 39 concierge medical practices, generating $28 million in annual revenue.
• Trained physicians and staff on membership management to enhance customer experience and practice profitability.
• Developed tailored sales strategies to boost productivity and improve overall practice performance.
• Collaborated with corporate partners to optimize care delivery, focusing on advanced diagnostics and patient health history.
• Prevented two practices from exiting network through effective support and growth initiatives.
• Utilized Power BI analytics and Salesforce CRM to analyze sales metrics for member retention and growth.

• Established and nurtured business development and strategic alliances to enhance growth.
• Cultivated key account referral relationships, driving inquiry calls and increasing profitability.
• Increased qualified caregiver applicants by 60% and actual hires by 50% through recruitment efforts.
• Presented engaging sessions to nursing students and professional organizations, enhancing outreach.
• Initiated scholarship programs at three educational institutions to support workforce development.
• Researched and negotiated partnerships with third-party vendors to expand business opportunities.
• Collaborated with non-profits and participated in community health events to strengthen presence.

• Contributed to launch of First Team VIP Health Services sales team.
• Identified growth opportunities to expand First Team VIP Health Services reach.
• Cultivated relationships with physicians and hospitals to increase referral rates.
• Enhanced brand awareness through targeted marketing initiatives.

• Managed resident move-in process, ensuring seamless transitions and satisfaction.
• Exceeded monthly sales goals as part of a two-person sales department.
• Delivered exceptional customer service to prospects, families, and residents.
• Closed leads through in-person appointments, telephone, and email communication.
• Enhanced resident retention by prioritizing customer experience improvements.

• Achieved and sustained maximum census levels through effective business strategies.
• Directed business development initiatives to enhance admissions processes.
• Restored relationships with hospitals and HMO case managers by delivering outstanding service.
• Managed case load for HMO skilled nursing residents, ensuring comprehensive care.
• Negotiated increased payment contracts with Aetna and Vitas Hospice to improve revenue.
• Trained and supervised Admissions Assistant to optimize operational efficiency.

Managed office operations and ensured efficient workflow processes.

Oversaw educational programs across California, enhancing community engagement.

Assisted in planning Annual Conference, Awards Banquet, and Golf Tournament to achieve successful events.

Opened and managed new district office for Ventura and Santa Barbara Counties.

Executed marketing plan to promote services of new district office.

Negotiated exclusive contract with hospital system in Ventura County.

Signed new accounts, expanding business lines and client base.

Performed operational procedures including equipment delivery, pick-up, and on-call services.

Supported sales team by pre-qualifying leads, conducting online product demonstrations, and upselling to existing customers.

Developed targeted and bulk email campaigns to enhance customer engagement.

Created training and simulation exercises for emergency operation teams at city, county, and state levels.

Coordinated order management processes through fulfillment to ensure timely delivery.

Produced comprehensive user guides for customer reference.

Provided 24/7 customer support, addressing inquiries and resolving issues promptly.

Managed participation in over 15 trade shows and conferences nationwide each year.

Increased average daily census of Acute Rehabilitation Unit by over 200% within one year.

Developed and executed marketing strategies that surpassed referral and census goals for four service lines.

Restored and strengthened relationships with referral sources, achieving alignment with strategic objectives.

Conducted market study to identify unmet needs for specialized senior programs and services.

• Managed development and implementation of senior programs in collaboration with administration and community leaders.
• Secured grant funding for new senior program, enhancing service offerings and community outreach.
• Fostered partnerships with managed care organizations and physician groups to expand service reach.
• Achieved significant improvements in customer relations through proactive engagement with stakeholders.

Established program with EAP for local biotech company, military base, and County’s Sheriff Department.

Drove market outreach and referral development, surpassing admissions requirements within one month.

Cultivated referral relationships within medical community, managed care groups, and government agencies.